Nom Nom Chicken & Cranberry Flavor Wafers
Treat complementary
Is Nom Nom Chicken & Cranberry Flavor Wafers a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency50
- Safety100
- EvidenceNot recorded
Why you might choose it
- Single named animal protein: chicken.
- Doesn't list grain ingredients.
- A minimally processed format: kept frozen, not heat-treated.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 4 points in the rating.
What the label tells us
- The label lists 5 ingredients.
- Uses generic terms (Chicken): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 40%
- Fat
- 7%
- Fibre
- 8%
- Moisture
- 31%
Energy: 121 kcal/100g
Additives & feeding info
Nutritional additives
Taurine; Choline Bitartrate; Dimagnesium Phosphate; Zinc Gluconate; Iron Amino Acid Chelate; Vitamin E Supplement; Potassium Iodide; Vitamin B12 Supplement; Copper Gluconate; Manganese Gluconate; Selenium Amino Acid Chelate; Niacin (Vitamin B3); Thiamine Mononitrate (Vitamin B1); Pyridoxine Hydrochloride (Vitamin B6); Riboflavin (Vitamin B2); Folic Acid; Vitamin A Supplement; Cholecalciferol (Source of Vitamin D3); Calcium Pantothenate (Vitamin B5)
Storage
Packed with dry ice so it arrives either frozen or cold to the touch. Store in the freezer immediately after unboxing for up to 6 months. Thaw meal packs in the fridge overnight. Once defrosted, food can be kept in the fridge for up to 5 days.
Feeding guide
Full meal: feed ½ cup daily per 10 lbs of body weight; Toppers: feed ¼ cup daily per 10 lbs of body weight. Sample portion table: 5 lb=¾ cup/132 g, 10 lb=1¼ cup/221 g, 20 lb=2 cups/372 g, 30 lb=2½ cups/503 g, 40 lb=3¼ cups/629 g, 50 lb=3¾ cups/740 g, 60 lb=4¼ cups/849 g, 70 lb=5¼ cups/1053 g. Transition over 7 days (25%→50%→75%→100%).
Reviews
Trustpilot: 4.3/5 · 1,862 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (5)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat | medium | - | 25.0 |
| 2 | Cranberry | Cranberries | veg | good | - | 22.5 |
| 3 | Vegetable Glycerin | Glycerine | other | medium | - | 20.0 |
| 4 | Chickpeas | Chickpeas | veg | medium | - | 17.5 |
| 5 | Salt. | Salt | additive | medium | - | 15.0 |
Brand
- Website
- https://www.nomnomnow.com/
- Contact page
- www.nomnomnow.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- www.nomnomnow.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.15 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 37.0% | 0.163 | +6.02 |
| Other share of dry matter | 27.4% | -0.375 | -10.27 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -18.30 | 0.222 | -4.06 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.15 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 37.0% | 0.163 | +6.02 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 27.4% | -0.375 | -10.27 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -18.30 | 0.222 | -4.06 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 48.0
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Break into pieces for training or use as a meal topper (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial colors, flavors, fillers or funky stuff (on page) | Free-from | not checkable | Manufacturer assertion |
| Made with quality meat and fruit (on page) | Content | not checkable | Manufacturer assertion |
| intended for intermittent or supplemental feeding only (on pack) | Content | not checkable | Manufacturer assertion |
| A good source of fiber (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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