Is Nature's Logic PURE NATURALS™ Chicken Recipe a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 53 out of 100 based on several key factors. The inclusion of ingredients without printed percentages contributed -10.6 points, while the overall quality of the ingredient list added +7.7 points. Additionally, the processing format adjusted the score by -6.7, and being labelled nutritionally complete contributed +2.3 points.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe53
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 35%
- Fat
- 14%
- Fibre
- 5%
- Ash
- 10.40%
- Moisture
- 9%
- Carbohydrates
- 30.40%
- Calcium
- 2.27%
- Phosphorus
- 1.46%
- Sodium
- 0.34%
Energy: 370 kcal/100g
Dry matter basis
- Protein
- 39.60%
- Fat
- 19.60%
- Fibre
- 2.80%
- Ash
- 10.40%
- Carbohydrates
- 30.40%
Additives & feeding info
Technological additives
Mixed Tocopherols (preservative); Rosemary Extract
Feeding guide
Feed dry or moistened with water. Introduce gradually over 7-10 day period. Recommended daily amounts vary by dog weight (3-12 lbs: ⅔–2 cups puppy, ⅓–¾ cup adult normal, ½–1 ½ cups adult active; up to 90+ lbs: 3 cups adult normal + ¼ cup per 10 lbs over 90). Provide fresh water daily.
Reviews
Trustpilot: 3.7/5 · 1 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids grain: the label lists millet
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (33)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat | medium | - | 4.0 |
| 2 | Chicken Meal | Dried chicken protein | meat | good | - | 3.9 |
| 3 | Millet | Millet | carb | good | - | 3.9 |
| 4 | Chicken Fat (preserved with Mixed Tocopherols) | Chicken Oil and Fat | oil | medium | - | 3.8 |
| 5 | Yeast Culture | Yeast | supplement | good | - | 3.8 |
| 6 | Spray Dried Chicken Liver | Liver | meat | good | - | 3.7 |
| 7 | Pumpkin Seed Flour | Pumpkin Seed Meal | fibre | good | - | 3.6 |
| 8 | Montmorillonite Clay | Clay | additive | medium | - | 3.6 |
| 9 | Dried Kale | Kale | veg | good | - | 3.5 |
| 10 | Spray Dried Porcine Plasma | Plasma Protein | meat | medium | - | 3.5 |
| 11 | Dried Kelp | Kelp | veg | good | - | 3.4 |
| 12 | Dried Tomato | Tomato | veg | good | - | 3.3 |
| 13 | Dried Chicory Root | Chicory root | veg | good | - | 3.3 |
| 14 | Dried Carrot | Carrots | veg | good | - | 3.2 |
| 15 | Dried Apple | Apples | veg | good | - | 3.2 |
| 16 | Dried Pumpkin | Pumpkin | veg | good | - | 3.1 |
| 17 | Dried Apricot | Apricot | veg | good | - | 3.0 |
| 18 | Dried Blueberry | Blueberries | veg | good | - | 3.0 |
| 19 | Dried Broccoli | Broccoli | veg | good | - | 2.9 |
| 20 | Dried Spinach | Spinach | veg | good | - | 2.8 |
| 21 | Dried Parsley | Parsley | veg | good | - | 2.8 |
| 22 | Dried Cranberry | Cranberries | veg | good | - | 2.7 |
| 23 | Dried Artichoke | Artichoke | veg | good | - | 2.7 |
| 24 | Dried Mushrooms | Mushrooms | veg | good | - | 2.6 |
| 25 | Dried Lactobacillus acidophilus Fermentation Product | Dried Lactobacillus acidophilus Fermentation Product | supplement | good | - | 2.5 |
| 26 | Dried Lactobacillus casei Fermentation Product | Lactobacillus casei | supplement | good | - | 2.5 |
| 27 | Dried Bifidobacterium bifidum Fermentation Product | Bifidobacterium bifidum | supplement | good | - | 2.4 |
| 28 | Dried Enterococcus faecium Fermentation Product | Enterococcus Faecium | supplement | good | - | 2.4 |
| 29 | Dried Bacillus coagulans Fermentation Product | Dried Bacillus coagulans fermentation product | supplement | good | - | 2.3 |
| 30 | Dried Aspergillus niger Fermentation Extract | unmatched | - | - | - | 2.2 |
| 31 | Dried Aspergillus oryzae Fermentation Extract | unmatched | - | - | - | 2.2 |
| 32 | Dried Trichoderma longibrachiatum Fermentation Extract | unmatched | - | - | - | 2.1 |
| 33 | Rosemary Extract | Rosemary | veg | good | - | 2.1 |
Brand
- [email protected]
- Phone
- 888-546-0636
- Address
- 2024 N Frontage Road, Mount Pleasant, TX 75455
- Contact page
- www.natureslogic.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- natureslogic.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.75 |
| Carb share of dry matter | 4.1% | -0.115 | -0.47 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 49.0% | -0.005 | -0.25 |
| Additive share of dry matter | 3.8% | 0.163 | +0.62 |
| Supplement share of dry matter | 17.4% | -0.012 | -0.21 |
| Unrecognised share of dry matter | 3.9% | -0.027 | -0.10 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.29 | 0.222 | -0.95 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.75 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 4.1% | -0.115 | -0.47 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 49.0% | -0.005 | -0.25 |
| Additive share of dry matter | 3.8% | 0.163 | +0.62 |
| Supplement share of dry matter | 17.4% | -0.012 | -0.21 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.9% | -0.027 | -0.10 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.29 | 0.222 | -0.95 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.9
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38.5 (band 18 to 40%) | 100 |
| Fat | 14 | 15.4 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.5 (band 0.5 to 5%) | 100 |
| Calcium | 2.27 | 2.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.46 | 1.6 (band 0.4 to 1.6%) | 99.7 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 370 | 406.6 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "91% of protein from premium animal sources" — supported by the declared high protein data.
- "No corn, wheat, soy, gluten, peas, potatoes, lentils, seed oils, or beef ingredients" — supported by the declared beef data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete & Balanced for all dogs – puppies, adults, and seniors of all breeds and sizes (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in omega 3 & 6 fatty acids, taurine, prebiotics, and probiotics for heart, gut, skin & coat, and immune support (on page) | Functional | not checkable | Manufacturer assertion |
| 91% of protein from premium animal sources (on page) | High/low level | consistent | Manufacturer assertion |
| Real chicken is the first ingredient (on page) | Content | not checkable | Manufacturer assertion |
| Truly 100% Natural – no synthetic vitamins or minerals, no artificial flavors, colors, dyes or additives (on page) | Free-from | not checkable | Manufacturer assertion |
| No corn, wheat, soy, gluten, peas, potatoes, lentils, seed oils, or beef ingredients (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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