Natural Balance Platefulls Tender Carrot, Potato & Beef Recipe
Wet Pate complete High meat
Is Natural Balance Platefulls Tender Carrot, Potato & Beef Recipe a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The product received a score of 52 out of 100. Ingredients without printed percentages contributed -10.6 to the total, pulling the score down because buyers cannot tell what share of the recipe each one represents. The overall quality of the ingredient list contributed +3.4, which helped lift the rating. On the other hand, ingredients we could not classify cost -1.2, and the processing format cost -0.7, so the final figure reflects both strengths and weaknesses.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe52
- Nutritionallow100
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Meat makes up an estimated 33% of the dry matter.
- Single named animal protein: beef.
- Doesn't list grain ingredients.
Why you might not
- Around 47% of the recipe is generic or unspecified ingredients.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 10.50%
- Fat
- 5.50%
- Fibre
- 3%
- Moisture
- 75%
- Omega-3 fatty acids
- 0.08%
- Omega-6 fatty acids
- 1.20%
Energy: 123 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
Store in a cool, dry place. Any unused portion should be covered and refrigerated. Refrigerate after opening.
Feeding guide
When feeding with other food, reduce portion size to maintain ideal body weight. Amounts are guidelines only; adjust to maintain ideal body condition. Serve at room temperature. Do Not Microwave. Adult dogs fed once or twice per day.
Reviews
Trustpilot: 2.8/5 · 102 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (3)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Nutritional Statement Natural Balance Platefulls Tender Carrot | Carrots | veg | good | - | 40.0 |
| 2 | Potato & Beef Recipe dog food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance Contact Customer Care Have questions? Our Customer Care team is made up entirely of Registered Veterinary Technicians | Beef | meat | medium | - | 33.3 |
| 3 | CLICK HERE to ask them a question! | unmatched | - | - | - | 26.7 |
Brand
- [email protected]
- Phone
- 1 (800) 829-4493
- Address
- Natural Balance Pet Foods, LLC, 19425 Soledad Canyon Road #302, Canyon Country, CA 91351
- Contact page
- www.naturalbalanceinc.com
- Social
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.naturalbalanceinc.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.42 |
| Vegetable share of dry matter | 20.9% | -0.005 | -0.11 |
| Unrecognised share of dry matter | 46.5% | -0.027 | -1.23 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.42 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 20.9% | -0.005 | -0.11 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 46.5% | -0.027 | -1.23 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 52.3
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.5 | 42 (band 18 to 40%) | 100 |
| Fat | 5.5 | 22 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 12 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 123 | 492 | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Platefulls Tender Carrot, Potato & Beef Recipe Wet Dog Food provides complete and balanced nutrition." — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Platefulls Tender Carrot, Potato & Beef Recipe Wet Dog Food provides complete and balanced nutrition. (on page) | Content | consistent | Manufacturer assertion |
| Carrots, potatoes, and spinach provide wholesome sources of fiber for easy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Thoughtfully crafted with wholesome ingredients that nourish your dog's overall health and wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Beef is an excellent source of high-quality protein; chicken and beef bone broth add extra protein and flavor (on page) | Content | not checkable | Manufacturer assertion |
| Essential vitamins and minerals help support healthy muscles, skin, and coat (on page) | Functional | not checkable | Manufacturer assertion |
| Makes a delicious topper for dry kibble; can also be served as a complete meal (on page) | Content | not checkable | Manufacturer assertion |
| Cooked in bone broth for mouthwatering flavor! (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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