Lilly's Advantage BRB Complete

Raw · complete

62out of 100

Average

our rating

Our verdict

Is Lilly's Advantage BRB Complete a good dog food?

We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Doesn't list grain ingredients.
Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

Meat makes up an estimated 9% of the dry matter (16% as fed); carbohydrates dominate.
No analytical breakdown is published.
100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list lamb, fish, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids beef: the label lists beef
Your dog avoids turkey: the label lists hydrolysed poultry liver
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (61)100% of the recipe is estimated

Estimated composition

supplement 55.2%
meat 15.9%
veg 13.8%
mineral 6.6%
fibre 3.6%
carb 2.1%
oil 1.7%
unknown 1.1%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Beef	Beef	meat · medium	-	2.2
2	Chicken	Chicken	meat · medium	-	2.2
3	Chicken Bone	Bone	mineral · medium	-	2.1
4	Green Beef Tripe	Green Beef Tripe	meat · good	-	2.1
5	Beef Heart	Beef Heart	meat · good	-	2.1
6	Beef Liver	Beef Liver	meat · good	-	2.1
7	Sweet Potatoes	Sweet Potatoes	carb · good	-	2.1
8	Carrots	Carrots	veg · good	-	2.0
9	Apples	Apples	veg · good	-	2.0
10	Whole Egg	Egg	meat · good	-	2.0
11	Cranberries	Cranberries	veg · good	-	2.0
12	Flaxseed	Linseed	veg · good	-	2.0
13	Tricalcium Phosphate	Tricalcium phosphate	supplement · good	-	2.0
14	Dried Kelp	Kelp	veg · good	-	1.9
15	Carob Powder	Carob Flour	fibre · medium	-	1.9
16	Dried Basil	Basil	veg · good	-	1.9
17	Parsley Leaf	Parsley	veg · good	-	1.9
18	Zinc Sulfate	Zinc sulfate	supplement · medium	-	1.9
19	Vitamin E Acetate	Vitamin E	supplement · good	-	1.9
20	Ferrous Fumarate	Iron	mineral · good	-	1.8
21	Copper Sulfate	Copper sulphate	supplement · good	-	1.8
22	D-Calcium Pantothenate	Calcium pantothenate	supplement · good	-	1.8
23	Riboflavin	Riboflavin	supplement · good	-	1.8
24	Vitamin D3 Supplement	Vitamin D3 supplement	supplement · good	-	1.8
25	Pyridoxine Hydrochloride	Pyridoxine hydrochloride	supplement · good	-	1.7
26	Folic Acid	Folic acid	supplement · good	-	1.7
27	Flaxseed Oil	Linseed oil	oil · good	-	1.7
28	Yeast Culture	Yeast	supplement · good	-	1.7
29	Flaxseed Meal	Linseed Cake	fibre · medium	-	1.7
30	Dried Egg Product	Dried Egg	meat · medium	-	1.7
31	Dicalcium Phosphate	Dicalcium phosphate	supplement · medium	-	1.6
32	Dried Saccharomyces cerevisiae Fermentation Product	Brewer's Yeast	supplement · good	-	1.6
33	Zinc Proteinate	Zinc Proteinate	supplement · good	-	1.6
34	Hydrolyzed Poultry Liver	Hydrolysed Poultry Liver	meat · medium	-	1.6
35	Iron Proteinate	Iron Proteinate	mineral · good	-	1.6
36	Dried Bacillus Licheniformis Fermentation Product	Dried Bacillus Licheniformis Fermentation Product	supplement · good	-	1.6
37	Dried Bacillus Subtilis Fermentation Product	Bacillus Subtilis Fermentation Product	supplement · good	-	1.5
38	Lecithin	Lecithin	supplement · good	-	1.5
39	Calcium Silicate	Calcium Carbonate	supplement · medium	-	1.5
40	L-Ascorbyl-2-Polyphosphate (source of Vitamin C)	L-ascorbyl-2-polyphosphate	supplement · good	-	1.5
41	Yucca Schidigera Extract	Yucca Schidigera	supplement · good	-	1.5
42	Vitamin E Supplement	Vitamin E	supplement · good	-	1.4
43	Glucosamine Hydrochloride	Glucosamine	supplement · good	-	1.4
44	Dried Enterococcus faecium Fermentation Product	Enterococcus Faecium	supplement · good	-	1.4
45	Dried Aspergillus oryzae Fermentation Product	Dried Aspergillus Oryzae Fermentation Product	supplement · good	-	1.4
46	Copper Proteinate	Copper proteinate	supplement · good	-	1.4
47	Manganese Proteinate	Manganese proteinate	supplement · good	-	1.4
48	Betaine anhydrous	Betaine Anhydrous	supplement · good	-	1.3
49	Biotin	Biotin	supplement · good	-	1.3
50	L-Carnitine	L-Carnitine	supplement · medium	-	1.3
51	Sodium Selenite	Sodium selenite	supplement · poor	-	1.3
52	Niacin Supplement	Niacin	supplement · good	-	1.3
53	D-Calcium Pantothenate	Calcium pantothenate	supplement · good	-	1.2
54	Chondroitin Sulfate	Chondroitin	supplement · good	-	1.2
55	Vitamin A Acetate	Vitamin A	supplement · good	-	1.2
56	Vitamin B12 Supplement	Vitamin B12	supplement · good	-	1.2
57	Calcium Iodate	Calcium iodate	supplement · medium	-	1.2
58	Pyridoxine Hydrochloride	Pyridoxine hydrochloride	supplement · good	-	1.2
59	Thiamine Mononitrate	Thiamine mononitrate	supplement · good	-	1.1
60	Dried Trichoderma longibrachiatum Fermentation Product	unmatched	-	-	1.1
61	Silicon Dioxide.	Silica	mineral · medium	-	1.1

1. Beef2.2% estimated
Beef · meat · medium
2. Chicken2.2% estimated
Chicken · meat · medium
3. Chicken Bone2.1% estimated
Bone · mineral · medium
4. Green Beef Tripe2.1% estimated
Green Beef Tripe · meat · good
5. Beef Heart2.1% estimated
Beef Heart · meat · good
6. Beef Liver2.1% estimated
Beef Liver · meat · good
7. Sweet Potatoes2.1% estimated
Sweet Potatoes · carb · good
8. Carrots2.0% estimated
Carrots · veg · good
9. Apples2.0% estimated
Apples · veg · good
10. Whole Egg2.0% estimated
Egg · meat · good
11. Cranberries2.0% estimated
Cranberries · veg · good
12. Flaxseed2.0% estimated
Linseed · veg · good
13. Tricalcium Phosphate2.0% estimated
Tricalcium phosphate · supplement · good
14. Dried Kelp1.9% estimated
Kelp · veg · good
15. Carob Powder1.9% estimated
Carob Flour · fibre · medium
16. Dried Basil1.9% estimated
Basil · veg · good
17. Parsley Leaf1.9% estimated
Parsley · veg · good
18. Zinc Sulfate1.9% estimated
Zinc sulfate · supplement · medium
19. Vitamin E Acetate1.9% estimated
Vitamin E · supplement · good
20. Ferrous Fumarate1.8% estimated
Iron · mineral · good
21. Copper Sulfate1.8% estimated
Copper sulphate · supplement · good
22. D-Calcium Pantothenate1.8% estimated
Calcium pantothenate · supplement · good
23. Riboflavin1.8% estimated
Riboflavin · supplement · good
24. Vitamin D3 Supplement1.8% estimated
Vitamin D3 supplement · supplement · good
25. Pyridoxine Hydrochloride1.7% estimated
Pyridoxine hydrochloride · supplement · good
26. Folic Acid1.7% estimated
Folic acid · supplement · good
27. Flaxseed Oil1.7% estimated
Linseed oil · oil · good
28. Yeast Culture1.7% estimated
Yeast · supplement · good
29. Flaxseed Meal1.7% estimated
Linseed Cake · fibre · medium
30. Dried Egg Product1.7% estimated
Dried Egg · meat · medium
31. Dicalcium Phosphate1.6% estimated
Dicalcium phosphate · supplement · medium
32. Dried Saccharomyces cerevisiae Fermentation Product1.6% estimated
Brewer's Yeast · supplement · good
33. Zinc Proteinate1.6% estimated
Zinc Proteinate · supplement · good
34. Hydrolyzed Poultry Liver1.6% estimated
Hydrolysed Poultry Liver · meat · medium
35. Iron Proteinate1.6% estimated
Iron Proteinate · mineral · good
36. Dried Bacillus Licheniformis Fermentation Product1.6% estimated
Dried Bacillus Licheniformis Fermentation Product · supplement · good
37. Dried Bacillus Subtilis Fermentation Product1.5% estimated
Bacillus Subtilis Fermentation Product · supplement · good
38. Lecithin1.5% estimated
Lecithin · supplement · good
39. Calcium Silicate1.5% estimated
Calcium Carbonate · supplement · medium
40. L-Ascorbyl-2-Polyphosphate (source of Vitamin C)1.5% estimated
L-ascorbyl-2-polyphosphate · supplement · good
41. Yucca Schidigera Extract1.5% estimated
Yucca Schidigera · supplement · good
42. Vitamin E Supplement1.4% estimated
Vitamin E · supplement · good
43. Glucosamine Hydrochloride1.4% estimated
Glucosamine · supplement · good
44. Dried Enterococcus faecium Fermentation Product1.4% estimated
Enterococcus Faecium · supplement · good
45. Dried Aspergillus oryzae Fermentation Product1.4% estimated
Dried Aspergillus Oryzae Fermentation Product · supplement · good
46. Copper Proteinate1.4% estimated
Copper proteinate · supplement · good
47. Manganese Proteinate1.4% estimated
Manganese proteinate · supplement · good
48. Betaine anhydrous1.3% estimated
Betaine Anhydrous · supplement · good
49. Biotin1.3% estimated
Biotin · supplement · good
50. L-Carnitine1.3% estimated
L-Carnitine · supplement · medium
51. Sodium Selenite1.3% estimated
Sodium selenite · supplement · poor
52. Niacin Supplement1.3% estimated
Niacin · supplement · good
53. D-Calcium Pantothenate1.2% estimated
Calcium pantothenate · supplement · good
54. Chondroitin Sulfate1.2% estimated
Chondroitin · supplement · good
55. Vitamin A Acetate1.2% estimated
Vitamin A · supplement · good
56. Vitamin B12 Supplement1.2% estimated
Vitamin B12 · supplement · good
57. Calcium Iodate1.2% estimated
Calcium iodate · supplement · medium
58. Pyridoxine Hydrochloride1.2% estimated
Pyridoxine hydrochloride · supplement · good
59. Thiamine Mononitrate1.1% estimated
Thiamine mononitrate · supplement · good
60. Dried Trichoderma longibrachiatum Fermentation Product1.1% estimated
unmatched
61. Silicon Dioxide.1.1% estimated
Silica · mineral · medium

Nutrition and feeding

Declared analysis (as fed)

No analysis recorded yet.

Additives & feeding info

Additives declared on the label

Nutritional additives

Zinc Sulfate; Vitamin E Acetate; Ferrous Fumarate; Copper Sulfate; d-Calcium Pantothenate; Riboflavin; Vitamin D3 Supplement; Pyridoxine Hydrochloride; Folic Acid; Zinc Proteinate; Iron Proteinate; Copper Proteinate; Manganese Proteinate; Sodium Selenite; Niacin Supplement; Chondroitin Sulfate; Vitamin A Acetate; Vitamin B12 Supplement; Calcium Iodate; Thiamine Mononitrate; L-Carnitine; Biotin; Betaine anhydrous; L-Ascorbyl-2-Polyphosphate (source of Vitamin C); Glucosamine Hydrochloride

Trust and sourceNo recalls recorded in our database · checked 2026-09-13

Brand and contact: Lilly's Advantage

Website: https://www.lillysadvantage.com/
Email: [email protected]
Phone: 408-438-0075
Address: 170 Willow Drive, Felton, California 95018
Contact page: www.lillysadvantage.com

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-13
Scored with: Model v3 (methodology)
Product page: www.lillysadvantage.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

The overall score is 62 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points against the score. Overall ingredient quality, referring to the overall quality of the ingredient list, contributed +7.1 points. Complete recipe, being labelled nutritionally complete, contributed +2.3 points, and printed percentages, meaning printing percentages for most of the recipe, contributed +1 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.06
Carb share of dry matter	0.7%	-0.115	-0.08
Oil share of dry matter	2.2%	-0.092	-0.20
Vegetable share of dry matter	8.5%	-0.005	-0.04
Supplement share of dry matter	66.7%	-0.012	-0.81
Unrecognised share of dry matter	0.7%	-0.027	-0.02
Recipe graded poor	1.3%	-0.065	-0.08
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	1.3%	0.060	+0.08
Undeclared quantities	100.0%	-0.106	-10.56
Complete diet	yes	2.294	+2.29
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
Processing multiplier	1.12	33.786	+37.84
Processing: Raw	yes	-0.054	-0.05

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.06
Meat share of dry matter	0.0%	0.096	+0.00
Carb share of dry matter	0.7%	-0.115	-0.08
Oil share of dry matter	2.2%	-0.092	-0.20
Vegetable share of dry matter	8.5%	-0.005	-0.04
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	66.7%	-0.012	-0.81
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.7%	-0.027	-0.02
Recipe graded poor	1.3%	-0.065	-0.08
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	1.3%	0.060	+0.08
Undeclared quantities	100.0%	-0.106	-10.56
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	no	0.707	+0.00
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	0.00	0.222	+0.00
Processing multiplier	1.12	33.786	+37.84
Processing: Raw	yes	-0.054	-0.05
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	no	-6.713	+0.00
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: -1.74
Additives declared on label: +1 transparency bonus
Subtotal: 61.5
Final score: 62/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

Analytical constituents not declared

Declared fortification: 25 nutritional additives on the label

Zinc Sulfate
Vitamin E Acetate
Ferrous Fumarate
Copper Sulfate
d-Calcium Pantothenate
Riboflavin
Vitamin D3 Supplement
Pyridoxine Hydrochloride
Folic Acid
Zinc Proteinate
Iron Proteinate
Copper Proteinate
Manganese Proteinate
Sodium Selenite
Niacin Supplement
Chondroitin Sulfate
Vitamin A Acetate
Vitamin B12 Supplement
Calcium Iodate
Thiamine Mononitrate
L-Carnitine
Biotin
Betaine anhydrous
L-Ascorbyl-2-Polyphosphate (source of Vitamin C)
Glucosamine Hydrochloride

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✗ Printed percentages on the label (voluntary) - not on file	0/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	5/10
✗ Energy value declared (voluntary) - not on file	0/5
✓ Complete/complementary designation (mandatory)	5/5
✗ Feeding guidance given (mandatory) - not on file	0/10
✓ Manufacturer identity and address (mandatory)	10/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

"BRB Complete is a balanced and complete raw dog food following the AAFCO standards of feeding" — supported by the declared complete and balanced data.

1 further claim on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
This premium raw food is suitable for dogs (on page)	Content	not checkable	Manufacturer assertion
BRB Complete is a balanced and complete raw dog food following the AAFCO standards of feeding (on page)	Content	consistent	Manufacturer assertion