Lilly's Advantage BRB Complete

Raw complete

61out of 100

Average

our rating

Is Lilly's Advantage BRB Complete a good dog food?

We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

The overall score is 61 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points against the score. Overall ingredient quality, referring to the overall quality of the ingredient list, contributed +6.9 points. Complete recipe, being labelled nutritionally complete, contributed +2.3 points, and printed percentages, meaning printing percentages for most of the recipe, contributed +1 points.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Recipe
61
Nutritional
Not recorded
Transparency
40
Safety
100
Evidencemoderate
100

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

Doesn't list grain ingredients.
Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

Meat makes up an estimated 9% of the dry matter (16% as fed); carbohydrates dominate.
No analytical breakdown is published.
100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

View the source page

Estimated composition

supplement50.9%

meat15.9%

veg15.5%

mineral6.6%

unknown5.4%

carb2.1%

fibre1.9%

oil1.7%

Typical analysis (as fed)

No analysis recorded yet.

Additives & feeding info

Nutritional additives

Zinc Sulfate; Vitamin E Acetate; Ferrous Fumarate; Copper Sulfate; d-Calcium Pantothenate; Riboflavin; Vitamin D3 Supplement; Pyridoxine Hydrochloride; Folic Acid; Zinc Proteinate; Iron Proteinate; Copper Proteinate; Manganese Proteinate; Sodium Selenite; Niacin Supplement; Chondroitin Sulfate; Vitamin A Acetate; Vitamin B12 Supplement; Calcium Iodate; Thiamine Mononitrate; L-Carnitine; Biotin; Betaine anhydrous; L-Ascorbyl-2-Polyphosphate (source of Vitamin C); Glucosamine Hydrochloride

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list lamb, fish, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids beef: the label lists beef
Your dog avoids turkey: the label lists hydrolysed poultry liver
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (61)

#	As declared	Matched	Category	Tier	Declared %	Est. %
1	Beef	Beef	meat	medium	-	2.2
2	Chicken	Chicken	meat	medium	-	2.2
3	Chicken Bone	Bone	mineral	medium	-	2.1
4	Green Beef Tripe	Tripe	meat	medium	-	2.1
5	Beef Heart	Beef Heart	meat	good	-	2.1
6	Beef Liver	Beef Liver	meat	good	-	2.1
7	Sweet Potatoes	Sweet Potatoes	carb	good	-	2.1
8	Carrots	Carrots	veg	good	-	2.0
9	Apples	Apples	veg	good	-	2.0
10	Whole Egg	Egg	meat	good	-	2.0
11	Cranberries	Cranberries	veg	good	-	2.0
12	Flaxseed	Linseed	veg	good	-	2.0
13	Tricalcium Phosphate	Tricalcium phosphate	supplement	good	-	2.0
14	Dried Kelp	Kelp	veg	good	-	1.9
15	Carob Powder	Carob Flour	fibre	medium	-	1.9
16	Dried Basil	Basil	veg	good	-	1.9
17	Parsley Leaf	Parsley	veg	good	-	1.9
18	Zinc Sulfate	Zinc sulfate	supplement	medium	-	1.9
19	Vitamin E Acetate	Vitamin E	supplement	good	-	1.9
20	Ferrous Fumarate	Iron	mineral	good	-	1.8
21	Copper Sulfate	Copper sulphate	supplement	good	-	1.8
22	D-Calcium Pantothenate	Calcium pantothenate	supplement	good	-	1.8
23	Riboflavin	Riboflavin	supplement	good	-	1.8
24	Vitamin D3 Supplement	Vitamin D3 supplement	supplement	good	-	1.8
25	Pyridoxine Hydrochloride	Pyridoxine hydrochloride	supplement	good	-	1.7
26	Folic Acid	Folic acid	supplement	good	-	1.7
27	Flaxseed Oil	Linseed oil	oil	good	-	1.7
28	Yeast Culture	Yeast	supplement	good	-	1.7
29	Flaxseed Meal	Linseed	veg	good	-	1.7
30	Dried Egg Product	Dried Egg	meat	medium	-	1.7
31	Dicalcium Phosphate	Dicalcium phosphate	supplement	medium	-	1.6
32	Dried Saccharomyces cerevisiae Fermentation Product	Brewer's Yeast	supplement	good	-	1.6
33	Zinc Proteinate	Zinc Proteinate	supplement	good	-	1.6
34	Hydrolyzed Poultry Liver	Hydrolysed Poultry Liver	meat	medium	-	1.6
35	Iron Proteinate	Iron Proteinate	mineral	good	-	1.6
36	Dried Bacillus Licheniformis Fermentation Product	unmatched	-	-	-	1.6
37	Dried Bacillus Subtilis Fermentation Product	Bacillus Subtilis	supplement	good	-	1.5
38	Lecithin	Lecithin	supplement	good	-	1.5
39	Calcium Silicate	Calcium Carbonate	supplement	medium	-	1.5
40	L-Ascorbyl-2-Polyphosphate (source of Vitamin C)	L-ascorbyl-2-polyphosphate	supplement	good	-	1.5
41	Yucca Schidigera Extract	Yucca Schidigera	supplement	good	-	1.5
42	Vitamin E Supplement	Vitamin E	supplement	good	-	1.4
43	Glucosamine Hydrochloride	Glucosamine	supplement	good	-	1.4
44	Dried Enterococcus faecium Fermentation Product	Enterococcus Faecium	supplement	good	-	1.4
45	Dried Aspergillus oryzae Fermentation Product	unmatched	-	-	-	1.4
46	Copper Proteinate	Copper proteinate	supplement	good	-	1.4
47	Manganese Proteinate	Manganese proteinate	supplement	good	-	1.4
48	Betaine anhydrous	unmatched	-	-	-	1.3
49	Biotin	Biotin	supplement	good	-	1.3
50	L-Carnitine	L-Carnitine	supplement	medium	-	1.3
51	Sodium Selenite	Sodium selenite	supplement	poor	-	1.3
52	Niacin Supplement	Niacin	supplement	good	-	1.3
53	D-Calcium Pantothenate	Calcium pantothenate	supplement	good	-	1.2
54	Chondroitin Sulfate	Chondroitin	supplement	good	-	1.2
55	Vitamin A Acetate	Vitamin A	supplement	good	-	1.2
56	Vitamin B12 Supplement	Vitamin B12	supplement	good	-	1.2
57	Calcium Iodate	Calcium iodate	supplement	medium	-	1.2
58	Pyridoxine Hydrochloride	Pyridoxine hydrochloride	supplement	good	-	1.2
59	Thiamine Mononitrate	Thiamine mononitrate	supplement	good	-	1.1
60	Dried Trichoderma longibrachiatum Fermentation Product	unmatched	-	-	-	1.1
61	Silicon Dioxide.	Silica	mineral	medium	-	1.1

Brand

Website: https://www.lillysadvantage.com/
Email: [email protected]
Phone: 408-438-0075
Address: 170 Willow Drive, Felton, California 95018
Contact page: www.lillysadvantage.com

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-13
Scored with: Model v3 (methodology)
Product page: www.lillysadvantage.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+6.90
Carb share of dry matter	0.7%	-0.115	-0.08
Oil share of dry matter	2.3%	-0.092	-0.21
Vegetable share of dry matter	10.7%	-0.005	-0.06
Supplement share of dry matter	63.1%	-0.012	-0.77
Unrecognised share of dry matter	3.6%	-0.027	-0.10
Recipe graded poor	1.3%	-0.065	-0.08
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	1.3%	0.060	+0.08
Undeclared quantities	100.0%	-0.106	-10.56
Complete diet	yes	2.294	+2.29
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
Processing multiplier	1.12	33.786	+37.84
Processing: Raw	yes	-0.054	-0.05

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+6.90
Meat share of dry matter	0.0%	0.096	+0.00
Carb share of dry matter	0.7%	-0.115	-0.08
Oil share of dry matter	2.3%	-0.092	-0.21
Vegetable share of dry matter	10.7%	-0.005	-0.06
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	63.1%	-0.012	-0.77
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	3.6%	-0.027	-0.10
Recipe graded poor	1.3%	-0.065	-0.08
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	1	-0.876	-0.88
Largest single poor ingredient	1.3%	0.060	+0.08
Undeclared quantities	100.0%	-0.106	-10.56
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	no	0.707	+0.00
Low meat (under 10% of dry matter)	yes	-3.158	-3.16
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	0.00	0.222	+0.00
Processing multiplier	1.12	33.786	+37.84
Processing: Raw	yes	-0.054	-0.05
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	no	-6.713	+0.00
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: -1.74
Additives declared on label: +1 transparency bonus
Subtotal: 61.3
Final score: 61/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

Analytical constituents not declared

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✗ Printed percentages on the label (voluntary) - not on file	0/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	5/10
✗ Energy value declared (voluntary) - not on file	0/5
✓ Complete/complementary designation (mandatory)	5/5
✗ Feeding guidance given (mandatory) - not on file	0/10
✓ Manufacturer identity and address (mandatory)	10/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

"BRB Complete is a balanced and complete raw dog food following the AAFCO standards of feeding" — supported by the declared complete and balanced data.

1 further claim on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
This premium raw food is suitable for dogs (on page)	Content	not checkable	Manufacturer assertion
BRB Complete is a balanced and complete raw dog food following the AAFCO standards of feeding (on page)	Content	consistent	Manufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

Other products from Lilly's Advantage

Green Tripecomplementary

RawHigh meat

Breeders Grindcomplementary

RawHigh meat

Pork with Bonecomplementary

Raw

See all products from Lilly's Advantage

Alternatives to BRB Complete

Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.