Our verdict
Is Jack's Premium Air Dried Venison a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (33)100% of the recipe is estimated
Estimated composition
- supplement 46.9%
- veg 17.5%
- meat 15.6%
- mineral 9.2%
- other 3.8%
- fibre 3.6%
- additive 3.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison | Venison | meat · good | - | 4.0 |
| 2 | Venison Lung | Lung | meat · medium | - | 3.9 |
| 3 | Venison Liver | Liver | meat · good | - | 3.9 |
| 4 | Venison Kidney | Kidney | meat · good | - | 3.8 |
| 5 | Vegetable Glycerin | Glycerine | other · medium | - | 3.8 |
| 6 | Pumpkin Powder | Pumpkin | veg · good | - | 3.7 |
| 7 | Parsley Powder | Parsley | veg · good | - | 3.6 |
| 8 | Inulin (From Chicory Root) | Inulin | fibre · good | - | 3.6 |
| 9 | Rosemary Powder | Rosemary | veg · good | - | 3.5 |
| 10 | Mixed Tocopherols (used as a preservative) | Tocopherols | additive · good | - | 3.5 |
| 11 | Dried Apple | Apples | veg · good | - | 3.4 |
| 12 | Ground Venison Bone | Bone | mineral · medium | - | 3.3 |
| 13 | Marine Microalgae Oil | Microalgae | veg · good | - | 3.3 |
| 14 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.2 |
| 15 | Taurine | Taurine | supplement · good | - | 3.2 |
| 16 | Choline Chloride | Choline | supplement · good | - | 3.1 |
| 17 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 3.0 |
| 18 | Iron Proteinate | Iron Proteinate | mineral · good | - | 3.0 |
| 19 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.9 |
| 20 | Selenium Yeast | Selenium | mineral · good | - | 2.8 |
| 21 | Biotin | Biotin | supplement · good | - | 2.8 |
| 22 | L-Tyrosine | L-Tyrosine | supplement · good | - | 2.7 |
| 23 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.7 |
| 24 | Niacin Supplement | Niacin | supplement · good | - | 2.6 |
| 25 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.5 |
| 26 | d-Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.5 |
| 27 | Riboflavin Supplement (Vitamin B2) | Riboflavin | supplement · good | - | 2.4 |
| 28 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.4 |
| 29 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement · good | - | 2.3 |
| 30 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement · good | - | 2.2 |
| 31 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 2.2 |
| 32 | Calcium Iodate | Calcium iodate | supplement · medium | - | 2.1 |
| 33 | Folic Acid. | Folic acid | supplement · good | - | 2.1 |
- 1. Venison4.0% estimated
- 2. Venison Lung3.9% estimated
- 3. Venison Liver3.9% estimated
- 4. Venison Kidney3.8% estimated
- 5. Vegetable Glycerin3.8% estimated
- 6. Pumpkin Powder3.7% estimated
- 7. Parsley Powder3.6% estimated
- 8. Inulin (From Chicory Root)3.6% estimated
- 9. Rosemary Powder3.5% estimated
- 10. Mixed Tocopherols (used as a preservative)3.5% estimated
- 11. Dried Apple3.4% estimated
- 12. Ground Venison Bone3.3% estimated
- 13. Marine Microalgae Oil3.3% estimated
- 14. Potassium Chloride3.2% estimated
- 15. Taurine3.2% estimated
- 16. Choline Chloride3.1% estimated
- 17. Zinc Proteinate3.0% estimated
- 18. Iron Proteinate3.0% estimated
- 19. Vitamin E Supplement2.9% estimated
- 20. Selenium Yeast2.8% estimated
- 21. Biotin2.8% estimated
- 22. L-Tyrosine2.7% estimated
- 23. Copper Proteinate2.7% estimated
- 24. Niacin Supplement2.6% estimated
- 25. Manganese Proteinate2.5% estimated
- 26. d-Calcium Pantothenate2.5% estimated
- 27. Riboflavin Supplement (Vitamin B2)2.4% estimated
- 28. Vitamin A Supplement2.4% estimated
- 29. Thiamine Mononitrate (Vitamin B1)2.3% estimated
- 30. Pyridoxine Hydrochloride (Vitamin B6)2.2% estimated
- 31. Vitamin D3 Supplement2.2% estimated
- 32. Calcium Iodate2.1% estimated
- 33. Folic Acid.2.1% estimated
Nutrition and feedingProtein 34% · Fat 18%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 18% |
| Fibre | 2% |
| Moisture | 17% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place such as a pantry or kitchen cabinet. No refrigeration or freezer necessary. Unopened bag lasts 6 months; once opened, use within 3 months.
Feeding guide
Refer to feeding guide on website (not shown on page).
Additives declared on the label
Nutritional additives
Taurine; Choline Chloride; Zinc Proteinate; Iron Proteinate; Vitamin E Supplement; Selenium Yeast; Biotin; L-Tyrosine; Copper Proteinate; Niacin Supplement; Manganese Proteinate; d-Calcium Pantothenate; Riboflavin Supplement (Vitamin B2); Vitamin A Supplement; Thiamine Mononitrate (Vitamin B1); Pyridoxine Hydrochloride (Vitamin B6); Vitamin D3 Supplement; Calcium Iodate; Folic Acid
Technological additives
Mixed Tocopherols (used as a preservative)
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Jack's Premium
- Website
- https://jackspremium.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- jackspremium.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 2.3/5 · 37 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe scores 70 out of 100. The undeclared ingredient shares, meaning ingredients without printed percentages, cost the product -10.6 points, while the overall quality of the ingredient list lifted it by +7.7. The processing format contributed +6.3, and being labelled nutritionally complete added a further +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Vegetable share of dry matter | 19.7% | -0.005 | -0.10 |
| Additive share of dry matter | 3.9% | 0.163 | +0.63 |
| Supplement share of dry matter | 53.8% | -0.012 | -0.66 |
| Other share of dry matter | 2.3% | -0.375 | -0.88 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.15 | 0.222 | -0.92 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 19.7% | -0.005 | -0.10 |
| Additive share of dry matter | 3.9% | 0.163 | +0.63 |
| Supplement share of dry matter | 53.8% | -0.012 | -0.66 |
| Other share of dry matter | 2.3% | -0.375 | -0.88 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.15 | 0.222 | -0.92 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 70.4
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.9 (band 18 to 40%) | 100 |
| Fat | 18 | 20 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 93 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Declared fortification: 19 nutritional additives on the label
- Taurine
- Choline Chloride
- Zinc Proteinate
- Iron Proteinate
- Vitamin E Supplement
- Selenium Yeast
- Biotin
- L-Tyrosine
- Copper Proteinate
- Niacin Supplement
- Manganese Proteinate
- d-Calcium Pantothenate
- Riboflavin Supplement (Vitamin B2)
- Vitamin A Supplement
- Thiamine Mononitrate (Vitamin B1)
- Pyridoxine Hydrochloride (Vitamin B6)
- Vitamin D3 Supplement
- Calcium Iodate
- Folic Acid
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced meal" — supported by the declared complete and balanced data.
13 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| helps support your dog's overall health, wellness, and longevity (on page) | Functional | not checkable | Manufacturer assertion |
| Bioavailable Nutrients (on page) | Functional | not checkable | Manufacturer assertion |
| Silky Coats (on page) | Functional | not checkable | Manufacturer assertion |
| Resilient Joints (on page) | Functional | not checkable | Manufacturer assertion |
| Boosted Immunity (on page) | Functional | not checkable | Manufacturer assertion |
| It can be fed as sole diet or mixed with any other food (on page) | Content | not checkable | Manufacturer assertion |
| No refrigeration needed (on page) | Content | not checkable | Manufacturer assertion |
| all-natural recipe cooked low and slow to lock in majority of the nutrients (on page) | Content | not checkable | Manufacturer assertion |
| No High Carb Fillers (on page) | Free-from | not checkable | Manufacturer assertion |
| complete and balanced meal (on page) | Content | consistent | Manufacturer assertion |
| Consistent Poops (on page) | Functional | not checkable | Manufacturer assertion |
| Superior Digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| Easy substitute for any raw or frozen diet (on page) | Content | not checkable | Manufacturer assertion |
| No fillers, nasties or artificial additives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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