Is I and love and you Nude Super Food Simply Sea a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 50 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.5 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe50
- Nutritionallow100
- Transparency55
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: fish.
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- Meat makes up an estimated 7% of the dry matter (9% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 2 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 34%
- Fat
- 13%
- Fibre
- 4%
- Moisture
- 10%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 2.50%
Energy: 340 kcal/100g
Additives & feeding info
Nutritional additives
Taurine (min) 0.1%; Vitamin E supplement; ferrous sulfate; iron amino acid chelate; zinc amino acid chelate; zinc oxide; copper sulfate; sodium selenite; niacin supplement; d-calcium pantothenate; copper amino acid chelate; manganese amino acid chelate; riboflavin supplement; vitamin A supplement; manganous oxide; thiamine mononitrate; vitamin D3 supplement; vitamin B12 supplement; pyridoxine hydrochloride; calcium iodate; folic acid
Technological additives
citric acid (preservative); mixed tocopherols (preservative); rosemary extract; yucca schidigera extract
Feeding guide
Total daily feeding guidelines split between breakfast and dinner. Up to 5 lb: ½ cup; 6-10 lb: ½ to ¾ cup; 11-20 lb: ¾ to 1¼ cups; 21-30 lb: 1¼ to 1¾ cups; 31-40 lb: 1¾ to 2⅓ cups; 41-60 lb: 2⅓ to 3⅓ cups; 61-80 lb: 3⅓ to 4⅓ cups; 81-100 lb: 4⅓ to 5⅓ cups (+ ½ cup for every 10 lb over 100 lb). Feed up to 1½ times the adult amount to puppies and pregnant dogs and up to 2× to nursing dogs.
Reviews
Trustpilot: - · 0 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (55)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Whitefish | White Fish | meat | good | - | 2.4 |
| 2 | menhaden fish meal | Fish Meal | meat | medium | - | 2.4 |
| 3 | salmon meal | Salmon Protein | meat | good | - | 2.4 |
| 4 | dried peas | Peas | veg | medium | - | 2.3 |
| 5 | garbanzo beans | Chickpeas | veg | medium | - | 2.3 |
| 6 | pea protein | Pea protein | carb | medium | - | 2.3 |
| 7 | tapioca starch | Tapioca | carb | medium | - | 2.3 |
| 8 | canola oil (preserved with mixed tocopherols) | Rapeseed oil | oil | good | - | 2.3 |
| 9 | salmon | Salmon | meat | good | - | 2.2 |
| 10 | dried sweet potatoes | Sweet Potatoes | carb | good | - | 2.2 |
| 11 | dried lentils | Lentils | veg | medium | - | 2.2 |
| 12 | natural flavor | Flavor | additive | poor | - | 2.2 |
| 13 | sunflower oil | Sunflower oil | oil | good | - | 2.1 |
| 14 | flaxseeds | Linseed | veg | good | - | 2.1 |
| 15 | choline chloride | Choline | supplement | good | - | 2.1 |
| 16 | dried carrots | Carrots | veg | good | - | 2.1 |
| 17 | salt | Salt | additive | medium | - | 2.1 |
| 18 | potassium chloride | Potassium Chloride | supplement | medium | - | 2.0 |
| 19 | taurine | Taurine | supplement | good | - | 2.0 |
| 20 | ground miscanthus grass | Miscanthus Grass | fibre | medium | - | 2.0 |
| 21 | coconut oil | Coconut Oil | oil | medium | - | 2.0 |
| 22 | dried chicory root | Chicory root | veg | good | - | 1.9 |
| 23 | dried cranberries | Cranberries | veg | good | - | 1.9 |
| 24 | dried pumpkin | Pumpkin | veg | good | - | 1.9 |
| 25 | turmeric | Turmeric | veg | good | - | 1.9 |
| 26 | dried aspergillus oryzae fermentation product | unmatched | - | - | - | 1.9 |
| 27 | dried aspergillus niger fermentation product | unmatched | - | - | - | 1.8 |
| 28 | dried enterococcus faecium fermentation product | Enterococcus Faecium | supplement | good | - | 1.8 |
| 29 | dried lactobacillus acidophilus fermentation product | Dried Lactobacillus acidophilus Fermentation Product | supplement | good | - | 1.8 |
| 30 | dried lactobacillus casei fermentation product | Lactobacillus casei | supplement | good | - | 1.8 |
| 31 | citric acid (preservative) | Citric Acid | additive | medium | - | 1.8 |
| 32 | mixed tocopherols (preservative) | Tocopherols | additive | good | - | 1.7 |
| 33 | yucca schidigera extract | Yucca Schidigera | supplement | good | - | 1.7 |
| 34 | l-threonine | Threonine | supplement | medium | - | 1.7 |
| 35 | Vitamin E supplement | Vitamin E | supplement | good | - | 1.7 |
| 36 | ferrous sulfate | Iron sulfate | supplement | good | - | 1.6 |
| 37 | iron amino acid chelate | Iron Proteinate | mineral | good | - | 1.6 |
| 38 | zinc amino acid chelate | Zinc Proteinate | supplement | good | - | 1.6 |
| 39 | zinc oxide | Zinc Oxide | supplement | good | - | 1.6 |
| 40 | copper sulfate | Copper sulphate | supplement | good | - | 1.6 |
| 41 | sodium selenite | Sodium selenite | supplement | poor | - | 1.5 |
| 42 | niacin supplement | Niacin | supplement | good | - | 1.5 |
| 43 | d-calcium pantothenate | Calcium pantothenate | supplement | good | - | 1.5 |
| 44 | copper amino acid chelate | Copper proteinate | supplement | good | - | 1.5 |
| 45 | manganese amino acid chelate | Manganese proteinate | supplement | good | - | 1.4 |
| 46 | riboflavin supplement | Riboflavin | supplement | good | - | 1.4 |
| 47 | vitamin A supplement | Vitamin A | supplement | good | - | 1.4 |
| 48 | manganous oxide | Manganese (II) Oxide | supplement | good | - | 1.4 |
| 49 | thiamine mononitrate | Thiamine mononitrate | supplement | good | - | 1.4 |
| 50 | vitamin D3 supplement | Vitamin D3 supplement | supplement | good | - | 1.3 |
| 51 | vitamin B12 supplement | Vitamin B12 | supplement | good | - | 1.3 |
| 52 | pyridoxine hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 1.3 |
| 53 | calcium iodate | Calcium iodate | supplement | medium | - | 1.3 |
| 54 | folic acid | Folic acid | supplement | good | - | 1.2 |
| 55 | rosemary extract | Rosemary | veg | good | - | 1.2 |
Brand
- Website
- https://iandloveandyou.com/
- Contact page
- iandloveandyou.com
- Social
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- iandloveandyou.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.51 |
| Carb share of dry matter | 5.5% | -0.115 | -0.64 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 18.4% | -0.005 | -0.10 |
| Additive share of dry matter | 8.4% | 0.163 | +1.36 |
| Supplement share of dry matter | 47.0% | -0.012 | -0.57 |
| Unrecognised share of dry matter | 2.2% | -0.027 | -0.06 |
| Recipe graded poor | 3.7% | -0.065 | -0.24 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.29 | 0.222 | -2.06 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.51 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 5.5% | -0.115 | -0.64 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 18.4% | -0.005 | -0.10 |
| Additive share of dry matter | 8.4% | 0.163 | +1.36 |
| Supplement share of dry matter | 47.0% | -0.012 | -0.57 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 2.2% | -0.027 | -0.06 |
| Recipe graded poor | 3.7% | -0.065 | -0.24 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.29 | 0.222 | -2.06 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.8
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 340 | 375.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
- "Packed with 34% protein" — supported by the declared high protein data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Pre & Probiotics & Digestive Enzymes for Easy Digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Each bite is packed with antioxidants which support long-term health (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 & 6 fatty acids for skin + coat (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| Fish is #1 Ingredient (on page) | Content | not checkable | Manufacturer assertion |
| Poultry-Free (on page) | Free-from | not checkable | Manufacturer assertion |
| Packed with 34% protein (on page) | High/low level | consistent | Manufacturer assertion |
| this bag of kibble has 41.6% MORE protein compared to BLUE Buffalo Life Protection—Adult (on page) | High/low level | not checkable | Manufacturer assertion |
| Filler-Free (on page) | Free-from | not checkable | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, except for growth of large size dogs (70 lbs. or more as an adult) (on pack) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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