I and love and you Stir Boom Raw Raw Chick Boom Ba
Dry Freeze Dried complete
Is I and love and you Stir Boom Raw Raw Chick Boom Ba a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 72 out of 100. Ingredients without printed percentages weighed the score down by -10.6 points. The overall quality of the ingredient list added +7.8 points, the processing format added +6.6 points, and being labelled nutritionally complete added a further +2.3 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe72
- Nutritionallow96
- Transparency55
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 72, in the top quarter of dry foods we track.
- Single named animal protein: chicken.
- Doesn't list grain ingredients.
Why you might not
- Meat makes up an estimated 9% of the dry matter (10% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 10%
- Fibre
- 5%
- Moisture
- 12%
Energy: 358 kcal/100g
Additives & feeding info
Nutritional additives
Taurine; Zinc Sulfate; Vitamin E Supplement; Ferrous Fumarate; Copper Sulfate; d-Calcium Pantothenate; Vitamin D3 Supplement; Riboflavin; Pyridoxine Hydrochloride; Folic Acid
Technological additives
Mixed Tocopherols added to preserve freshness; Rosemary Extract; Green Tea Extract
Feeding guide
Dog's Weight | Dry Cups | Amount of Water: 10 lbs or less: ¼ to 1 cup + ½ to 2 cups water; 11–25 lbs: 1 to 2 cups + 2 to 4 cups water; 26–50 lbs: 2 to 3½ cups + 4 to 7 cups water; 51–75 lbs: 3½ to 4¾ cups + 7 to 9½ cups water; 76–100 lbs: 4¾ to 5¾ cups + 9½ to 11½ cups water. For dogs over 100 lbs: add 1 cup dry food plus 2 cups water per additional 10 lbs. Amount of food your dog requires will depend on activity, age, environment, and breed. Keep fresh water available at all times.
Reviews
Trustpilot: - · 0 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (26)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Hearts | Chicken Heart | meat | good | - | 5.1 |
| 2 | Peas | Peas | veg | medium | - | 5.0 |
| 3 | Chickpea Flour | Gram flour | carb | medium | - | 4.9 |
| 4 | Dried Egg Product | Dried Egg | meat | medium | - | 4.8 |
| 5 | Flaxseed | Linseed | veg | good | - | 4.7 |
| 6 | Carrots | Carrots | veg | good | - | 4.6 |
| 7 | Parsnip | Parsnips | veg | good | - | 4.5 |
| 8 | Kale | Kale | veg | good | - | 4.4 |
| 9 | Coconut | Coconut | veg | good | - | 4.3 |
| 10 | Cranberries | Cranberries | veg | good | - | 4.2 |
| 11 | Tricalcium Phosphate | Tricalcium phosphate | supplement | good | - | 4.1 |
| 12 | Dried Kelp | Kelp | veg | good | - | 4.0 |
| 13 | Ginger Root | Ginger | veg | good | - | 3.9 |
| 14 | Mixed Tocopherols | Tocopherols | additive | good | - | 3.8 |
| 15 | Taurine | Taurine | supplement | good | - | 3.7 |
| 16 | Zinc Sulfate | Zinc sulfate | supplement | medium | - | 3.6 |
| 17 | Vitamin E Supplement | Vitamin E | supplement | good | - | 3.5 |
| 18 | Ferrous Fumarate | Iron | mineral | good | - | 3.4 |
| 19 | Copper Sulfate | Copper sulphate | supplement | good | - | 3.3 |
| 20 | d-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 3.2 |
| 21 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 3.1 |
| 22 | Riboflavin | Riboflavin | supplement | good | - | 3.0 |
| 23 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 2.9 |
| 24 | Folic Acid | Folic acid | supplement | good | - | 2.8 |
| 25 | Rosemary Extract | Rosemary | veg | good | - | 2.7 |
| 26 | Green Tea Extract. | Green Tea | veg | good | - | 2.6 |
Brand
- Website
- https://iandloveandyou.com/
- Contact page
- iandloveandyou.com
- Social
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- iandloveandyou.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Carb share of dry matter | 6.9% | -0.115 | -0.79 |
| Vegetable share of dry matter | 25.4% | -0.005 | -0.13 |
| Additive share of dry matter | 5.4% | 0.163 | +0.88 |
| Supplement share of dry matter | 48.2% | -0.012 | -0.59 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.56 | 0.222 | -1.01 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.76 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 6.9% | -0.115 | -0.79 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 25.4% | -0.005 | -0.13 |
| Additive share of dry matter | 5.4% | 0.163 | +0.88 |
| Supplement share of dry matter | 48.2% | -0.012 | -0.59 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.56 | 0.222 | -1.01 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 71.8
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 27.7 (band 18 to 40%) | 96.3 |
| Fat | 10 | 10.6 (band 5.5 to 20%) | 91.3 |
| Fibre | 5 | 5.3 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 358 | 380.9 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 6% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free - Absolutely no corn, wheat, rice, soy, or oats in sight." — supported by the declared grain-free data.
- "This 100% grain-free dog food is void of all fillers like rice, corn and white potatoes." — supported by the declared grain-free data.
- "formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Chicken Hearts #1 Ingredient - Containing a boatload of vitamins and minerals, organ meat helps maintain your pup's muscles, gives 'em a shiny coat, and a healthy heart. (on page) | Functional | not checkable | Manufacturer assertion |
| Filler-Free - Unlike other brands, we don't use ingredients like rice or corn to bulk out your pet's food (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain-Free - Absolutely no corn, wheat, rice, soy, or oats in sight. (on page) | Free-from | consistent | Manufacturer assertion |
| Real, Raw Ingredients - This recipe is packed with minimally processed, wholesome ingredients. (on page) | Content | not checkable | Manufacturer assertion |
| Small Batch Crafted (on page) | Content | not checkable | Manufacturer assertion |
| Dehydrated Veggies & Fruits - We slow cook tasty ingredients (like peas, carrots, parsnips, kale, and coconut!) for better nutrient retention and higher digestibility. (on page) | Content | not checkable | Manufacturer assertion |
| Freeze-dried raw dog food is also considered safe and convenient because there's less risk of contamination compared to traditional raw food. (on page) | Functional | not checkable | Manufacturer assertion |
| This 100% grain-free dog food is void of all fillers like rice, corn and white potatoes. (on page) | Free-from | consistent | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (on pack) | Content | consistent | Manufacturer assertion |
| Just Add Water - Add a little water to magically rehydrate your pet's meal so that each pound of food turns into 4 lbs of food! (on page) | Content | not checkable | Manufacturer assertion |
| Freeze Dried Raw Protein - When we remove moisture via freeze drying, we have more formula flexibility, better batch size control, and can retain more nutrients in each bite! (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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