Our verdict
Is I and love and you Moo Moo Venison Stew a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (40)100% of the recipe is estimated
Estimated composition
- supplement 39.7%
- meat 15.6%
- veg 14.1%
- additive 11.1%
- other 6.5%
- oil 5.2%
- carb 3.0%
- mineral 2.4%
- unknown 2.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 3.3 |
| 2 | Beef Broth | Cooking broth | other · medium | - | 3.3 |
| 3 | Vegetable Broth | Vegetable Broth | other · medium | - | 3.2 |
| 4 | Beef Liver | Beef Liver | meat · good | - | 3.2 |
| 5 | Carrots | Carrots | veg · good | - | 3.1 |
| 6 | Venison | Venison | meat · good | - | 3.1 |
| 7 | Dried Egg Whites | Dried Egg | meat · medium | - | 3.1 |
| 8 | Dried Peas | Peas | veg · good | - | 3.0 |
| 9 | Sweet Potatoes | Sweet Potatoes | carb · good | - | 3.0 |
| 10 | Dried Egg Product | Dried Egg | meat · medium | - | 2.9 |
| 11 | Guar Gum | Guar gum | additive · medium | - | 2.9 |
| 12 | Sunflower Oil | Sunflower oil | oil · good | - | 2.9 |
| 13 | Salt | Salt | additive · poor | - | 2.8 |
| 14 | Green Beans | Green Beans | veg · good | - | 2.8 |
| 15 | Sodium Phosphate | Sodium phosphate | additive · poor | - | 2.7 |
| 16 | Natural Flavor | Flavor | additive · poor | - | 2.7 |
| 17 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 2.6 |
| 18 | Pumpkin | Pumpkin | veg · good | - | 2.6 |
| 19 | Cranberries | Cranberries | veg · good | - | 2.6 |
| 20 | Choline Chloride | Choline | supplement · good | - | 2.5 |
| 21 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 2.5 |
| 22 | Iron Proteinate | Iron Proteinate | mineral · good | - | 2.4 |
| 23 | Tricalcium Phosophate | unmatched | - | - | 2.4 |
| 24 | Salmon Oil (Preserved With Mixed Tocopherols) | Salmon Oil | oil · good | - | 2.4 |
| 25 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.3 |
| 26 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.3 |
| 27 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.2 |
| 28 | Sodium Selenite | Sodium selenite | supplement · poor | - | 2.2 |
| 29 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.1 |
| 30 | Cobalt Proteinate | Cobalt proteinate | supplement · medium | - | 2.1 |
| 31 | Niacin Supplement | Niacin | supplement · good | - | 2.1 |
| 32 | d-Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.0 |
| 33 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.0 |
| 34 | Riboflavin Supplement | Riboflavin | supplement · good | - | 1.9 |
| 35 | Biotin | Biotin | supplement · good | - | 1.9 |
| 36 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 1.9 |
| 37 | Potassium Iodide | Potassium iodide | supplement · good | - | 1.8 |
| 38 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 1.8 |
| 39 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 1.7 |
| 40 | Folic Acid | Folic acid | supplement · good | - | 1.7 |
- 1. Beef3.3% estimated
- 2. Beef Broth3.3% estimated
- 3. Vegetable Broth3.2% estimated
- 4. Beef Liver3.2% estimated
- 5. Carrots3.1% estimated
- 6. Venison3.1% estimated
- 7. Dried Egg Whites3.1% estimated
- 8. Dried Peas3.0% estimated
- 9. Sweet Potatoes3.0% estimated
- 10. Dried Egg Product2.9% estimated
- 11. Guar Gum2.9% estimated
- 12. Sunflower Oil2.9% estimated
- 13. Salt2.8% estimated
- 14. Green Beans2.8% estimated
- 15. Sodium Phosphate2.7% estimated
- 16. Natural Flavor2.7% estimated
- 17. Potassium Chloride2.6% estimated
- 18. Pumpkin2.6% estimated
- 19. Cranberries2.6% estimated
- 20. Choline Chloride2.5% estimated
- 21. Zinc Proteinate2.5% estimated
- 22. Iron Proteinate2.4% estimated
- 23. Tricalcium Phosophate2.4% estimated
- 24. Salmon Oil (Preserved With Mixed Tocopherols)2.4% estimated
- 25. Vitamin E Supplement2.3% estimated
- 26. Copper Proteinate2.3% estimated
- 27. Manganese Proteinate2.2% estimated
- 28. Sodium Selenite2.2% estimated
- 29. Thiamine Mononitrate2.1% estimated
- 30. Cobalt Proteinate2.1% estimated
- 31. Niacin Supplement2.1% estimated
- 32. d-Calcium Pantothenate2.0% estimated
- 33. Vitamin A Supplement2.0% estimated
- 34. Riboflavin Supplement1.9% estimated
- 35. Biotin1.9% estimated
- 36. Vitamin B12 Supplement1.9% estimated
- 37. Potassium Iodide1.8% estimated
- 38. Pyridoxine Hydrochloride1.8% estimated
- 39. Vitamin D3 Supplement1.7% estimated
- 40. Folic Acid1.7% estimated
Nutrition and feedingProtein 7.50% · Fat 3%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 7.50% |
| Fat | 3% |
| Fibre | 1% |
| Moisture | 82% |
Energy: 83 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Feed at room temperature and refrigerate unused portion.
Feeding guide
Feed your adult dog 1¾ cans per 15 lbs of body weight per day. If feeding with dry food, reduce dry food by ⅓ cup for every ½ can wet food. Puppies may require up to twice the adult amount.
Additives declared on the label
Nutritional additives
Zinc Proteinate; Iron Proteinate; Copper Proteinate; Manganese Proteinate; Sodium Selenite; Thiamine Mononitrate; Cobalt Proteinate; Niacin Supplement; d-Calcium Pantothenate; Vitamin A Supplement; Riboflavin Supplement; Biotin; Vitamin B12 Supplement; Potassium Iodide; Pyridoxine Hydrochloride; Vitamin D3 Supplement; Folic Acid; Vitamin E Supplement; Choline Chloride
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: I and love and you
- Website
- https://iandloveandyou.com/
- Contact page
- iandloveandyou.com
- Social
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- iandloveandyou.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: - · 0 reviews
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Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 52 out of 100 based on several key factors. The presence of ingredients without printed percentages contributed -10.6 to the overall rating, while the overall quality of the ingredient list added +5.2. Furthermore, the additive load contributed -3, and the additives in the recipe adjusted the score by +2.4.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.21 |
| Carb share of dry matter | 1.1% | -0.115 | -0.12 |
| Oil share of dry matter | 7.5% | -0.092 | -0.69 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 14.5% | 0.163 | +2.37 |
| Supplement share of dry matter | 53.1% | -0.012 | -0.65 |
| Other share of dry matter | 0.5% | -0.375 | -0.18 |
| Unrecognised share of dry matter | 1.7% | -0.027 | -0.05 |
| Recipe graded poor | 10.4% | -0.065 | -0.68 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.39 | 0.222 | -2.97 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.21 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 1.1% | -0.115 | -0.12 |
| Oil share of dry matter | 7.5% | -0.092 | -0.69 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 14.5% | 0.163 | +2.37 |
| Supplement share of dry matter | 53.1% | -0.012 | -0.65 |
| Other share of dry matter | 0.5% | -0.375 | -0.18 |
| Unrecognised share of dry matter | 1.7% | -0.027 | -0.05 |
| Recipe graded poor | 10.4% | -0.065 | -0.68 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 2.8% | 0.060 | +0.17 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.39 | 0.222 | -2.97 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.4
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 7.5 | 35.7 (band 18 to 40%) | 100 |
| Fat | 3 | 14.3 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 4.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 83 | 395.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 79% from the food type.
Declared fortification: 19 nutritional additives on the label
- Zinc Proteinate
- Iron Proteinate
- Copper Proteinate
- Manganese Proteinate
- Sodium Selenite
- Thiamine Mononitrate
- Cobalt Proteinate
- Niacin Supplement
- d-Calcium Pantothenate
- Vitamin A Supplement
- Riboflavin Supplement
- Biotin
- Vitamin B12 Supplement
- Potassium Iodide
- Pyridoxine Hydrochloride
- Vitamin D3 Supplement
- Folic Acid
- Vitamin E Supplement
- Choline Chloride
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Filler-Free - Unlike other brands, we don't use ingredients like rice or corn to bulk out your pet's food" — supported by the declared grain-free data.
- "Grain-Free - Absolutely no corn, wheat, rice, soy, or oats" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hydration Boost - Your dog gets the benefit of an extra serving of moisture (on pack) | Functional | not checkable | Manufacturer assertion |
| Nutrient-Rich (on pack) | Functional | not checkable | Manufacturer assertion |
| Holistic Nutrition - These handpicked, balanced ingredients nourish your dog from head to paw. (on pack) | Functional | not checkable | Manufacturer assertion |
| Filler-Free - Unlike other brands, we don't use ingredients like rice or corn to bulk out your pet's food (on pack) | Free-from | consistent | Manufacturer assertion |
| Beef is #1 Ingredient (on pack) | Content | not checkable | Manufacturer assertion |
| Stew - A chunky and tender meal with rich gravy. (on pack) | Content | not checkable | Manufacturer assertion |
| Grain-Free - Absolutely no corn, wheat, rice, soy, or oats (on pack) | Free-from | consistent | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth and maintenance including growth of large size dogs (70 lb. or more as an adult) (on pack) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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