Addiction Pet Foods Viva La Venison Grain-free Premium Venison Small Breed Dry Dog Food
Dry Extruded complete
Is Addiction Pet Foods Viva La Venison Grain-free Premium Venison Small Breed Dry Dog Food a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 52 out of 100 based on several key factors. The inclusion of ingredients without printed percentages contributed -10.6 points, while the overall quality of the ingredient list added +6.8 points. Additionally, the processing format adjusted the score by -6.7, and being labelled nutritionally complete contributed +2.3 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe52
- Nutritionallow97
- Transparency55
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 8% of the dry matter (9% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 24%
- Fat
- 12%
- Fibre
- 4%
- Moisture
- 10%
Energy: 345 kcal/100g
Additives & feeding info
Nutritional additives
Zinc Amino Acid Complex; Iron Amino Acid Complex; Vitamin E Supplement; Niacin (Vitamin B3); Copper Amino Acid Complex; d-Calcium Pantothenate (Vitamin B5); Manganese Amino Acid Complex; Sodium Selenite; Riboflavin Supplement; Thiamine Mononitrate (Vitamin B1); Vitamin B12 Supplement; Vitamin A Supplement; Pyridoxine Hydrochloride (Vitamin B6); Cobalt Sulfate; Calcium Iodate; Folic Acid; Vitamin D3 Supplement; Taurine (Min 0.1%); DL-Methionine; Choline Chloride
Technological additives
Mixed Tocopherols for added freshness; Rosemary Extract; Tea Extract; Spearmint Extract; Acetic Acid
Feeding guide
1 kg to 3 kg (2 lb to 7 lb): 27 g – 63 g (1/4 – 1/2 cup); 3 kg to 5 kg (7 lb to 11 lb): 63 g – 92 g (1/2 – 3/4 cup); 5 kg to 8 kg (11 lb to 18 lb): 92 g – 131 g (3/4 – 1 1/8 cups); 8+ kg (18+ lb): 131+ g (1 1/8+ cups). Transition over 7 days.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Labelling or feeding guide is aimed at small dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, fish, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (44)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Venison | Venison | meat | good | - | 3.0 |
| 2 | Venison Meal | Meat Meal | meat | medium | - | 3.0 |
| 3 | Green Peas | Peas | veg | medium | - | 2.9 |
| 4 | Tapioca | Tapioca | carb | medium | - | 2.9 |
| 5 | Coconut Oil | Coconut Oil | oil | medium | - | 2.9 |
| 6 | Pea Protein | Pea protein | carb | medium | - | 2.8 |
| 7 | Flaxseed | Linseed | veg | good | - | 2.8 |
| 8 | Brewers Dried Yeast | Yeast | supplement | good | - | 2.8 |
| 9 | Beef Hydrolysate | Beef | meat | medium | - | 2.7 |
| 10 | Yellow Peas | Peas | veg | medium | - | 2.7 |
| 11 | Acetic Acid | Acetic acid | additive | medium | - | 2.7 |
| 12 | Sea Salt | Salt | additive | medium | - | 2.6 |
| 13 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.6 |
| 14 | Magnesium Sulfate | Magnesium sulfate | supplement | good | - | 2.6 |
| 15 | Choline Chloride | Choline | supplement | good | - | 2.5 |
| 16 | Dried Cranberries | Cranberries | veg | good | - | 2.5 |
| 17 | Dried Apples | Apples | veg | good | - | 2.5 |
| 18 | Dried Spinach | Spinach | veg | good | - | 2.4 |
| 19 | Blueberries | Blueberries | veg | good | - | 2.4 |
| 20 | Dried Kelp | Kelp | veg | good | - | 2.4 |
| 21 | Taurine | Taurine | supplement | good | - | 2.3 |
| 22 | DL-Methionine | Methionine | supplement | good | - | 2.3 |
| 23 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.3 |
| 24 | Zinc Amino Acid Complex | Zinc Oxide | supplement | good | - | 2.2 |
| 25 | Iron Amino Acid Complex | Iron | mineral | good | - | 2.2 |
| 26 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.2 |
| 27 | Niacin (Vitamin B3) | Niacin | supplement | good | - | 2.1 |
| 28 | Copper Amino Acid Complex | Copper | mineral | good | - | 2.1 |
| 29 | d-Calcium Pantothenate (Vitamin B5) | Calcium pantothenate | supplement | good | - | 2.1 |
| 30 | Manganese Amino Acid Complex | Manganese | supplement | good | - | 2.0 |
| 31 | Sodium Selenite | Sodium selenite | supplement | poor | - | 2.0 |
| 32 | Riboflavin Supplement | Riboflavin | supplement | good | - | 1.9 |
| 33 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 1.9 |
| 34 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 1.9 |
| 35 | Vitamin A Supplement | Vitamin A | supplement | good | - | 1.8 |
| 36 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 1.8 |
| 37 | Cobalt Sulfate | unmatched | - | - | - | 1.8 |
| 38 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.7 |
| 39 | Folic Acid | Folic acid | supplement | good | - | 1.7 |
| 40 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 1.7 |
| 41 | Mixed Tocopherols for added freshness | Tocopherols | additive | good | - | 1.6 |
| 42 | Rosemary Extract | Rosemary | veg | good | - | 1.6 |
| 43 | Tea Extract | Green Tea | veg | good | - | 1.6 |
| 44 | Spearmint Extract. | Spearmint | veg | good | - | 1.5 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- shop.addictionpet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.76 |
| Carb share of dry matter | 4.2% | -0.115 | -0.48 |
| Oil share of dry matter | 3.7% | -0.092 | -0.34 |
| Vegetable share of dry matter | 17.1% | -0.005 | -0.09 |
| Additive share of dry matter | 8.1% | 0.163 | +1.31 |
| Supplement share of dry matter | 52.8% | -0.012 | -0.64 |
| Unrecognised share of dry matter | 1.1% | -0.027 | -0.03 |
| Recipe graded poor | 2.0% | -0.065 | -0.13 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.0% | 0.060 | +0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.38 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.76 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 4.2% | -0.115 | -0.48 |
| Oil share of dry matter | 3.7% | -0.092 | -0.34 |
| Vegetable share of dry matter | 17.1% | -0.005 | -0.09 |
| Additive share of dry matter | 8.1% | 0.163 | +1.31 |
| Supplement share of dry matter | 52.8% | -0.012 | -0.64 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.1% | -0.027 | -0.03 |
| Recipe graded poor | 2.0% | -0.065 | -0.13 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.0% | 0.060 | +0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.38 | 0.222 | -1.86 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 51.6
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.5 (band 18 to 40%) | 93.2 |
| Fat | 12 | 13.3 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 345 | 381.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
- "Formulated without common allergens like chicken, wheat, corn, and soy" — supported by the declared chicken data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Tailored for small breeds, our bite-sized kibble is gentle on tiny teeth (on page) | Functional | not checkable | Manufacturer assertion |
| Enriched with coconut oil, rich in medium-chain fatty acids that support healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Highly digestible and ideal for dogs with allergies to common proteins like chicken, beef, or lamb (on page) | Functional | not checkable | Manufacturer assertion |
| Free from artificial colours, flavours, and preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
| Made with New Zealand venison (on page) | Content | not checkable | Manufacturer assertion |
| Formulated without common allergens like chicken, wheat, corn, and soy (on page) | Free-from | consistent | Manufacturer assertion |
| Fortified with nutrient-rich superfoods such as cranberries, apples, blueberries, spinach, and kelp (on page) | Content | not checkable | Manufacturer assertion |
| Meets the nutritional levels established by AAFCO Dog Food Nutrient Profiles for all life stages excluding large breed puppies (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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