Our verdict
Is Hi-Point Pet Food ZERO Limited Ingredient a good dog food?
We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken oil and fat
- Your dog avoids fish: the label lists fish oil
- Your dog avoids pork: the label lists dehydrated pork protein
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (37)100% of the recipe is estimated
Estimated composition
- supplement 54.9%
- carb 13.7%
- additive 9.2%
- oil 6.4%
- fibre 6.4%
- meat 3.6%
- veg 3.2%
- unknown 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Pork Meal | Dehydrated Pork Protein | meat · good | - | 3.6 |
| 2 | Ground Brown Rice | Rice - brown / whole grain | carb · medium | - | 3.5 |
| 3 | Chicken Fat (preserved with mixed tocopherols) | Chicken Oil and Fat | oil · good | - | 3.5 |
| 4 | Ground Sorghum | Sorghum | carb · medium | - | 3.4 |
| 5 | Oat Meal | Oats | carb · medium | - | 3.4 |
| 6 | Sunflower Meal | Sunflower Meal | carb · poor | - | 3.3 |
| 7 | Dried Beet Pulp (sugar removed) | Beet Pulp | fibre · medium | - | 3.3 |
| 8 | Natural Flavor | Flavor | additive · poor | - | 3.2 |
| 9 | Ground Whole Flaxseed | Linseed | veg · good | - | 3.2 |
| 10 | Rice Bran | Rice bran | fibre · good | - | 3.1 |
| 11 | Salt | Salt | additive · poor | - | 3.1 |
| 12 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.0 |
| 13 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 3.0 |
| 14 | Fish Oil | Fish Oil | oil · good | - | 2.9 |
| 15 | Propionic Acid (Preservative) | Propionic Acid | additive · medium | - | 2.9 |
| 16 | Monocalcium Phosphate | Monocalcium phosphate | supplement · good | - | 2.8 |
| 17 | Choline Chloride | Choline | supplement · good | - | 2.8 |
| 18 | Chondroitin Sulfate | Chondroitin | supplement · good | - | 2.8 |
| 19 | DL-Methionine | Methionine | supplement · good | - | 2.7 |
| 20 | Gluscosamine Hydrochloride | unmatched | - | - | 2.7 |
| 21 | Ferrous Sulfate | Iron sulfate | supplement · good | - | 2.6 |
| 22 | Zinc Oxide | Zinc Oxide | supplement · good | - | 2.6 |
| 23 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.5 |
| 24 | Copper Sulfate | Copper sulphate | supplement · good | - | 2.5 |
| 25 | Niacin Supplement | Niacin | supplement · good | - | 2.4 |
| 26 | Vitamin B12 | Vitamin B12 | supplement · good | - | 2.4 |
| 27 | Manganous Oxide | Manganese (II) Oxide | supplement · good | - | 2.3 |
| 28 | D-Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.3 |
| 29 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.2 |
| 30 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 2.2 |
| 31 | Menadione Sodium Bisulfite Complex | Menadione sodium bisulfite complex | supplement · poor | - | 2.1 |
| 32 | Ethylenediamine Dihydroiodide | Ethylenediamine Dihydroiodide | supplement · medium | - | 2.1 |
| 33 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 2.0 |
| 34 | Thiamin Mononitrate | Thiamine mononitrate | supplement · good | - | 2.0 |
| 35 | Riboflavin Supplement | Riboflavin | supplement · good | - | 1.9 |
| 36 | Biotin | Biotin | supplement · good | - | 1.9 |
| 37 | Sodium Selenite. | Sodium selenite | supplement · poor | - | 1.8 |
- 1. Pork Meal3.6% estimated
- 2. Ground Brown Rice3.5% estimated
- 3. Chicken Fat (preserved with mixed tocopherols)3.5% estimated
- 4. Ground Sorghum3.4% estimated
- 5. Oat Meal3.4% estimated
- 6. Sunflower Meal3.3% estimated
- 7. Dried Beet Pulp (sugar removed)3.3% estimated
- 8. Natural Flavor3.2% estimated
- 9. Ground Whole Flaxseed3.2% estimated
- 10. Rice Bran3.1% estimated
- 11. Salt3.1% estimated
- 12. Potassium Chloride3.0% estimated
- 13. Calcium Carbonate3.0% estimated
- 14. Fish Oil2.9% estimated
- 15. Propionic Acid (Preservative)2.9% estimated
- 16. Monocalcium Phosphate2.8% estimated
- 17. Choline Chloride2.8% estimated
- 18. Chondroitin Sulfate2.8% estimated
- 19. DL-Methionine2.7% estimated
- 20. Gluscosamine Hydrochloride2.7% estimated
- 21. Ferrous Sulfate2.6% estimated
- 22. Zinc Oxide2.6% estimated
- 23. Vitamin E Supplement2.5% estimated
- 24. Copper Sulfate2.5% estimated
- 25. Niacin Supplement2.4% estimated
- 26. Vitamin B122.4% estimated
- 27. Manganous Oxide2.3% estimated
- 28. D-Calcium Pantothenate2.3% estimated
- 29. Vitamin A Supplement2.2% estimated
- 30. Vitamin D3 Supplement2.2% estimated
- 31. Menadione Sodium Bisulfite Complex2.1% estimated
- 32. Ethylenediamine Dihydroiodide2.1% estimated
- 33. Pyridoxine Hydrochloride2.0% estimated
- 34. Thiamin Mononitrate2.0% estimated
- 35. Riboflavin Supplement1.9% estimated
- 36. Biotin1.9% estimated
- 37. Sodium Selenite.1.8% estimated
Nutrition and feedingProtein 26% · Fat 18%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 18% |
| Fibre | 3.80% |
| Moisture | 12% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 2.80% |
| Calcium | 1.60% |
| Phosphorus | 1% |
Energy: 370.4 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 18,000 IU/kg; Vitamin E 120 IU/kg; Calcium 1.6%; Phosphorus 1.0%; Ferrous Sulfate; Zinc Oxide; Copper Sulfate; Manganous Oxide; Ethylenediamine Dihydroiodide; Sodium Selenite; Niacin Supplement; Vitamin B12; D-Calcium Pantothenate; Vitamin A Supplement; Vitamin D3 Supplement; Menadione Sodium Bisulfite Complex; Pyridoxine Hydrochloride; Thiamin Mononitrate; Riboflavin Supplement; Biotin; Choline Chloride; DL-Methionine; Gluscosamine Hydrochloride 350 IU/kg; Chondroitin Sulfate 340 IU/kg
Technological additives
Propionic Acid (Preservative); Mixed Tocopherols (preservative in chicken fat)
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Hi-Point Pet Food
- [email protected]
- Phone
- 405-273-7000
- Address
- 201 South Broadway, Shawnee, OK 74801
- Contact page
- www.hipointpetfood.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.hipointpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 44 out of 100 based on several key factors. The overall quality of the ingredient list contributed +4.9 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.95 |
| Carb share of dry matter | 13.4% | -0.115 | -1.54 |
| Oil share of dry matter | 7.0% | -0.092 | -0.65 |
| Vegetable share of dry matter | 3.2% | -0.005 | -0.02 |
| Additive share of dry matter | 9.2% | 0.163 | +1.49 |
| Supplement share of dry matter | 55.8% | -0.012 | -0.68 |
| Unrecognised share of dry matter | 1.5% | -0.027 | -0.04 |
| Recipe graded poor | 13.6% | -0.065 | -0.88 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -11.12 | 0.222 | -2.47 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.95 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 13.4% | -0.115 | -1.54 |
| Oil share of dry matter | 7.0% | -0.092 | -0.65 |
| Vegetable share of dry matter | 3.2% | -0.005 | -0.02 |
| Additive share of dry matter | 9.2% | 0.163 | +1.49 |
| Supplement share of dry matter | 55.8% | -0.012 | -0.68 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.5% | -0.027 | -0.04 |
| Recipe graded poor | 13.6% | -0.065 | -0.88 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -11.12 | 0.222 | -2.47 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 43.9
- Final score
- 44/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18.41767955801105 to 40%) | 98.7 |
| Fat | 18 | 19.9 (band 5.627624309392265 to 20%) | 100 |
| Fibre | 3.8 | 4.2 (band 0.5 to 5%) | 100 |
| Calcium | 1.6 | 1.8 (band 0.5116022099447514 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4092817679558011 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 370.4 | 409.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 24 nutritional additives on the label
- Vitamin A 18,000 IU/kg
- Vitamin E 120 IU/kg
- Calcium 1.6%
- Phosphorus 1.0%
- Ferrous Sulfate
- Zinc Oxide
- Copper Sulfate
- Manganous Oxide
- Ethylenediamine Dihydroiodide
- Sodium Selenite
- Niacin Supplement
- Vitamin B12
- D-Calcium Pantothenate
- Vitamin A Supplement
- Vitamin D3 Supplement
- Menadione Sodium Bisulfite Complex
- Pyridoxine Hydrochloride
- Thiamin Mononitrate
- Riboflavin Supplement
- Biotin
- Choline Chloride
- DL-Methionine
- Gluscosamine Hydrochloride 350 IU/kg
- Chondroitin Sulfate 340 IU/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "ZERO Corn. ZERO Wheat. ZERO Soy." — the declared label says otherwise on grain-free.
Consistent with the label
- "Formulated for adult dogs and puppies. Provides complete and balanced nutrition for all life stages." — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Enhanced with Glucosamine and Chondroitin to support healthy joints. (on page) | Functional | not checkable | Manufacturer assertion |
| Added prebiotics to aid in digestion. (on page) | Functional | not checkable | Manufacturer assertion |
| ZERO Corn. ZERO Wheat. ZERO Soy. (on page) | Free-from | contradicted | Manufacturer assertion |
| Formulated for adult dogs and puppies. Provides complete and balanced nutrition for all life stages. (on page) | Content | consistent | Manufacturer assertion |
| Limited Ingredient (on pack) | Content | not checkable | Manufacturer assertion |
| Fortified with Omega 3 and 6 Fatty Acids (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to ZERO Limited Ingredient
Similar on ingredients, protein, format or nutrition, using the same stored data.
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