Healthy & Natural Pet Foods Online Original Recipe Chicken Formula Dog Food Roll

Wet Pate · complete

Original Recipe Chicken Formula Dog Food Roll
Average
our rating

Our verdict

Is Healthy & Natural Pet Foods Online Original Recipe Chicken Formula Dog Food Roll a good dog food?

We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Single named animal protein: chicken.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 5% of the dry matter (9% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 5 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Single named protein: chicken
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists whole wheat flour

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (41)100% of the recipe is estimated

Estimated composition

  • supplement 52.5%
  • additive 18.4%
  • meat 9.4%
  • carb 6.1%
  • fibre 3.1%
  • other 2.9%
  • unknown 2.8%
  • veg 2.6%
  • mineral 2.2%
#As declaredMatchedLabel readingDeclared %Est. %
1ChickenChickenmeat · medium-3.2
2Whole Wheat FlourWhole Wheat Flourcarb · medium-3.2
3Chicken HeartsChicken Heartmeat · good-3.1
4Wheat BranWheatfeed pelletscarb · poor-3.1
5SugarSugarsadditive · poor-3.1
6SaltSaltadditive · poor-3.0
7Whole Dried EggsDried Eggmeat · medium-3.0
8Rice FlourRice flourcarb · medium-3.0
9Calcium CarbonateCalcium Carbonatesupplement · medium-2.9
10GlycerinGlycerineother · medium-2.9
11LecithinLecithinsupplement · good-2.8
12Natural Hickory Smokeunmatched--2.8
13Dicalcium PhosphateDicalcium phosphatesupplement · medium-2.8
14TaurineTaurinesupplement · good-2.7
15Potassium ChloridePotassium Chloridesupplement · medium-2.7
16Celery PowderCelery Seedsveg · good-2.6
17Natural FlavorFlavoradditive · poor-2.6
18Kelp MealSeaweed Mealsupplement · medium-2.6
19Brewer's YeastBrewer's Yeastsupplement · good-2.5
20Disodium EDTADisodium EDTAadditive · poor-2.5
21Potassium SorbatePotassium Sorbateadditive · medium-2.4
22Sodium BenzoateSodium benzoateadditive · medium-2.4
23Sodium Erythrobateunmatched--2.4
24Zinc ProteinateZinc Proteinatesupplement · good-2.3
25Vitamin E SupplementVitamin Esupplement · good-2.3
26Iron ProteinateIron Proteinatemineral · good-2.2
27Ferrous SulfateIron sulfatesupplement · good-2.2
28BiotinBiotinsupplement · good-2.2
29Copper ProteinateCopper proteinatesupplement · good-2.1
30Sodium SeleniteSodium selenitesupplement · poor-2.1
31NiacinNiacinsupplement · good-2.0
32d-Calcium PantothenateCalcium pantothenatesupplement · good-2.0
33Manganous OxideManganese (II) Oxidesupplement · good-2.0
34RiboflavinRiboflavinsupplement · good-1.9
35Vitamin A AcetateVitamin Asupplement · good-1.9
36Thiamine MononitrateThiamine mononitratesupplement · good-1.8
37Vitamin B12Vitamin B12supplement · good-1.8
38Pyridoxine HydrochloridePyridoxine hydrochloridesupplement · good-1.8
39Calcium IodateCalcium iodatesupplement · medium-1.7
40Vitamin D3Vitamin Dsupplement · good-1.7
41Folic Acid.Folic acidsupplement · good-1.7
  1. 1. Chicken3.2% estimated
    Chicken · meat · medium
  2. 2. Whole Wheat Flour3.2% estimated
    Whole Wheat Flour · carb · medium
  3. 3. Chicken Hearts3.1% estimated
    Chicken Heart · meat · good
  4. 4. Wheat Bran3.1% estimated
    Wheatfeed pellets · carb · poor
  5. 5. Sugar3.1% estimated
    Sugars · additive · poor
  6. 6. Salt3.0% estimated
    Salt · additive · poor
  7. 7. Whole Dried Eggs3.0% estimated
    Dried Egg · meat · medium
  8. 8. Rice Flour3.0% estimated
    Rice flour · carb · medium
  9. 9. Calcium Carbonate2.9% estimated
    Calcium Carbonate · supplement · medium
  10. 10. Glycerin2.9% estimated
    Glycerine · other · medium
  11. 11. Lecithin2.8% estimated
    Lecithin · supplement · good
  12. 12. Natural Hickory Smoke2.8% estimated
    unmatched
  13. 13. Dicalcium Phosphate2.8% estimated
    Dicalcium phosphate · supplement · medium
  14. 14. Taurine2.7% estimated
    Taurine · supplement · good
  15. 15. Potassium Chloride2.7% estimated
    Potassium Chloride · supplement · medium
  16. 16. Celery Powder2.6% estimated
    Celery Seeds · veg · good
  17. 17. Natural Flavor2.6% estimated
    Flavor · additive · poor
  18. 18. Kelp Meal2.6% estimated
    Seaweed Meal · supplement · medium
  19. 19. Brewer's Yeast2.5% estimated
    Brewer's Yeast · supplement · good
  20. 20. Disodium EDTA2.5% estimated
    Disodium EDTA · additive · poor
  21. 21. Potassium Sorbate2.4% estimated
    Potassium Sorbate · additive · medium
  22. 22. Sodium Benzoate2.4% estimated
    Sodium benzoate · additive · medium
  23. 23. Sodium Erythrobate2.4% estimated
    unmatched
  24. 24. Zinc Proteinate2.3% estimated
    Zinc Proteinate · supplement · good
  25. 25. Vitamin E Supplement2.3% estimated
    Vitamin E · supplement · good
  26. 26. Iron Proteinate2.2% estimated
    Iron Proteinate · mineral · good
  27. 27. Ferrous Sulfate2.2% estimated
    Iron sulfate · supplement · good
  28. 28. Biotin2.2% estimated
    Biotin · supplement · good
  29. 29. Copper Proteinate2.1% estimated
    Copper proteinate · supplement · good
  30. 30. Sodium Selenite2.1% estimated
    Sodium selenite · supplement · poor
  31. 31. Niacin2.0% estimated
    Niacin · supplement · good
  32. 32. d-Calcium Pantothenate2.0% estimated
    Calcium pantothenate · supplement · good
  33. 33. Manganous Oxide2.0% estimated
    Manganese (II) Oxide · supplement · good
  34. 34. Riboflavin1.9% estimated
    Riboflavin · supplement · good
  35. 35. Vitamin A Acetate1.9% estimated
    Vitamin A · supplement · good
  36. 36. Thiamine Mononitrate1.8% estimated
    Thiamine mononitrate · supplement · good
  37. 37. Vitamin B121.8% estimated
    Vitamin B12 · supplement · good
  38. 38. Pyridoxine Hydrochloride1.8% estimated
    Pyridoxine hydrochloride · supplement · good
  39. 39. Calcium Iodate1.7% estimated
    Calcium iodate · supplement · medium
  40. 40. Vitamin D31.7% estimated
    Vitamin D · supplement · good
  41. 41. Folic Acid.1.7% estimated
    Folic acid · supplement · good

Nutrition and feedingProtein 12% · Fat 6%

Declared analysis (as fed)

NutrientAs fed
Protein12%
Fat6%
Fibre4%
Moisture40%

Additives & feeding info

Feeding and storage

Storage

Lasts 12 months at room temperature

Feeding guide

Daily feeding & mixing guide for adult dogs provided per roll size (1 lb, 2.5 lb, 4 lb); use as full feed or mixed with dry food. Slice/chop/grate for picky eaters, older dogs, and weaning puppies.

Additives declared on the label

Nutritional additives

Taurine 0.25% MIN; Biotin 1mg/kg MIN; Zinc Proteinate; Vitamin E Supplement; Iron Proteinate; Ferrous Sulfate; Biotin; Copper Proteinate; Sodium Selenite; Niacin; d-Calcium Pantothenate; Manganous Oxide; Riboflavin; Vitamin A Acetate; Thiamine Mononitrate; Vitamin B12; Pyridoxine Hydrochloride; Calcium Iodate; Vitamin D3; Folic Acid

Technological additives

Disodium EDTA; Potassium Sorbate (preservative); Sodium Benzoate (preservative); Sodium Erythrobate (preservative)

Trust and sourceNo recalls recorded in our database · checked 2026-09-15

Brand and contact: Healthy & Natural Pet Foods Online
Healthy & Natural Pet Foods Online logo
Phone
805-499-2244
Address
31340 Via Colinas Suite 106, Westlake Village, CA 91362 USA

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 0.0/5 · 0 reviews

3 reviews on this product · 5.0/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 50 out of 100. The overall quality of the ingredient list contributed +4.2 points, while the additives in the recipe added +3.2. However, ingredients without printed percentages reduced the score by -10.6 and the additive load deducted -4.9.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.22
Carb share of dry matter6.5%-0.115-0.75
Vegetable share of dry matter2.8%-0.005-0.01
Additive share of dry matter19.5%0.163+3.17
Supplement share of dry matter56.8%-0.012-0.69
Other share of dry matter1.7%-0.375-0.63
Unrecognised share of dry matter1.6%-0.027-0.04
Recipe graded poor13.3%-0.065-0.86
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient3.1%0.060+0.18
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-22.280.222-4.95
Processing multiplier1.0033.786+33.79
Processing: Wet Pateyes-0.672-0.67
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.22
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter6.5%-0.115-0.75
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter2.8%-0.005-0.01
Additive share of dry matter19.5%0.163+3.17
Supplement share of dry matter56.8%-0.012-0.69
Other share of dry matter1.7%-0.375-0.63
Unrecognised share of dry matter1.6%-0.027-0.04
Recipe graded poor13.3%-0.065-0.86
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient3.1%0.060+0.18
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-22.280.222-4.95
Processing multiplier1.0033.786+33.79
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateyes-0.672-0.67
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-0.08
Additives declared on label
+2 transparency bonus
Subtotal
49.8
Final score
50/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein1220 (band 18 to 40%)75.5
Fat610 (band 5.5 to 20%)88.6
Fibre46.7 (band 0.5 to 5%)100

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

Declared fortification: 20 nutritional additives on the label
  • Taurine 0.25% MIN
  • Biotin 1mg/kg MIN
  • Zinc Proteinate
  • Vitamin E Supplement
  • Iron Proteinate
  • Ferrous Sulfate
  • Biotin
  • Copper Proteinate
  • Sodium Selenite
  • Niacin
  • d-Calcium Pantothenate
  • Manganous Oxide
  • Riboflavin
  • Vitamin A Acetate
  • Thiamine Mononitrate
  • Vitamin B12
  • Pyridoxine Hydrochloride
  • Calcium Iodate
  • Vitamin D3
  • Folic Acid

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "Complete and Balanced Meal" — supported by the declared complete and balanced data.

6 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
With Biotin to Support Healthy Skin & Coat (on page)Functionalnot checkableManufacturer assertion
With Taurine that Supports a Healthy Heart and Healthy Eyes (on page)Functionalnot checkableManufacturer assertion
Easy to Feed (on page)Functionalnot checkableManufacturer assertion
Packed with Real Chicken (on page)Contentnot checkableManufacturer assertion
Made in USA (on page)Contentnot checkableManufacturer assertion
Semi-Moist, Meaty Chicken Formula (on page)Contentnot checkableManufacturer assertion
Complete and Balanced Meal (on page)ContentconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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