Goodness Gracious Chicken Nibbles

Treat complementary High meat Clear label Full label

Chicken Nibbles
This is a treat, not a complete diet. The 1–100 rating applies to complete foods, so it isn't scored. Ingredient breakdown below.

Is Goodness Gracious Chicken Nibbles a good dog food?

This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Why you might choose it

  • Meat makes up an estimated 100% of the dry matter.
  • Prints ingredient percentages on the label.
  • Prints a percentage for nearly every ingredient, so the recipe is fully auditable.

Why you might not

  • A treat, not a complete diet: feed as an extra, not the whole diet.

View the source page

What the label tells us

Why is this treat not scored?

Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.

What should I look for on a treat label?

A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.

These points are derived from the published ingredient list, not a rating.

Estimated composition

meat100.0%

Typical analysis (as fed)

Protein
57%
Fat
28%
Fibre
0.50%
Moisture
10%

Energy: 452 kcal/100g

Additives & feeding info

No additives recorded yet.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Single named protein: chicken
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (1)

#As declaredMatchedCategoryTierDeclared %Est. %
1100% USDA ChickenChickenmeatmedium100100.0

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-13

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.60
Meat share of dry matter100.0%0.096+9.60
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier1.0833.786+36.49
Processing: Dry Air Driedyes6.331+6.33
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.60
Meat share of dry matter100.0%0.096+9.60
Carb share of dry matter0.0%-0.115+0.00
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter0.0%-0.005+0.00
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter0.0%-0.012+0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities0.0%-0.106+0.00
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier1.0833.786+36.49
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedyes6.331+6.33
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.28
Subtotal
88.9
Final score
89/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (100% of the recipe mass) (voluntary)20/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✗ Additives declared (mandatory) - not on file0/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✓ Batch and date labelling (mandatory)5/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.

Contradicted by the label

  • "low-fat" — the declared label says otherwise on low fat.

Consistent with the label

  • "High-Protein" — supported by the declared high protein data.
  • "Human Grade Treats / Single Ingredient For Dogs and Cats" — supported by the declared single protein data.
  • "no soy, no corn, and no gluten-containing grains (like wheat, barley, or rye)" — supported by the declared grain-free data.

10 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
humanely-raised, sustainably-grown, non-GMO, organic ingredients (on page)provenancenot checkableManufacturer assertion
Easy to crumble or break for small or senior mouths (on page)Functionalnot checkableManufacturer assertion
low-glycemic (on page)Functionalnot checkableManufacturer assertion
air-drying sufficient for killing food borne pathogens while retaining the fullest nutrition and flavor (on page)Functionalnot checkableManufacturer assertion
Resealable 3 oz Bag (on page)Contentnot checkableManufacturer assertion
High-Protein (on page)High/low levelconsistentManufacturer assertion
We will never use white potato or white rice either (on page)Free-fromnot checkableManufacturer assertion
no-carbohydrates (on page)High/low levelnot checkableManufacturer assertion
minimally-processed (on page)Contentnot checkableManufacturer assertion
100% USA Sourced and Made (on page)Contentnot checkableManufacturer assertion
no byproducts, no meals, no preservatives, no feed-grade ingredients, no fillers, and no additives (like glycerin or rice syrup) (on page)Free-fromnot checkableManufacturer assertion
low-fat (on page)High/low levelcontradictedManufacturer assertion
Human Grade Treats / Single Ingredient For Dogs and Cats (on page)ContentconsistentManufacturer assertion
no soy, no corn, and no gluten-containing grains (like wheat, barley, or rye) (on page)Free-fromconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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