Our verdict
Is v-dog Happy Harvest Soft Food a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (15)100% of the recipe is estimated
Estimated composition
- carb 27.8%
- supplement 23.5%
- veg 20.9%
- additive 11.3%
- other 8.7%
- oil 7.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Vegetable Broth | Vegetable Broth | other · medium | - | 8.7 |
| 2 | Pea Protein | Pea protein | carb · medium | - | 8.4 |
| 3 | Dried Ground Chickpeas | Chickpeas | veg · good | - | 8.1 |
| 4 | Sunflower Oil | Sunflower oil | oil · good | - | 7.8 |
| 5 | Ground Brown Rice | Rice - brown / whole grain | carb · medium | - | 7.5 |
| 6 | Dried Carrots | Carrots | veg · good | - | 7.2 |
| 7 | Ground Flaxseed | Ground Flaxseed (2%) | supplement · good | - | 7.0 |
| 8 | Brewers Dried Yeast | Yeast | supplement · good | - | 6.7 |
| 9 | Natural Flavor | Flavor | additive · poor | - | 6.4 |
| 10 | Oatmeal | Oats | carb · medium | - | 6.1 |
| 11 | Dried Sweet Potatoes | Sweet Potatoes | carb · good | - | 5.8 |
| 12 | Dried Peas | Peas | veg · good | - | 5.5 |
| 13 | Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 5.2 |
| 14 | Agar-Agar | Agar-agar | additive · medium | - | 4.9 |
| 15 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 4.6 |
- 1. Vegetable Broth8.7% estimated
- 2. Pea Protein8.4% estimated
- 3. Dried Ground Chickpeas8.1% estimated
- 4. Sunflower Oil7.8% estimated
- 5. Ground Brown Rice7.5% estimated
- 6. Dried Carrots7.2% estimated
- 7. Ground Flaxseed7.0% estimated
- 8. Brewers Dried Yeast6.7% estimated
- 9. Natural Flavor6.4% estimated
- 10. Oatmeal6.1% estimated
- 11. Dried Sweet Potatoes5.8% estimated
- 12. Dried Peas5.5% estimated
- 13. Dicalcium Phosphate5.2% estimated
- 14. Agar-Agar4.9% estimated
- 15. Calcium Carbonate4.6% estimated
Nutrition and feedingProtein 6% · Fat 3%
Declared analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 6% |
| Fat | 3% |
| Fibre | 2% |
| Ash | 3.50% |
| Moisture | 78% |
Energy: 101 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
1.62 cups per can. Adult dogs (1 year+): up to 10 lbs = up to 1 cup; 10-20 lbs = 1-1.5 cups; 20-30 lbs = 1.5-2.25 cups; 30-40 lbs = 2.25-2.75 cups; 40-60 lbs = 2.75-3.5 cups; 60-80 lbs = 3.5-4.5 cups; 80-100 lbs = 4.5-5.25+ cups. Separate guides provided for puppies aged 0-3, 3-6, 6-9, and 9-12 months by weight.
No additives recorded yet.
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: v-dog
- Website
- https://v-dog.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- v-dog.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
116 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 49 out of 100. The overall quality of the ingredient list positively impacted the score by +5.9 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the carbohydrate content resulted in a deduction of -3.4, and the additive load decreased the score by -3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.95 |
| Carb share of dry matter | 29.5% | -0.115 | -3.40 |
| Oil share of dry matter | 9.3% | -0.092 | -0.86 |
| Vegetable share of dry matter | 22.5% | -0.005 | -0.12 |
| Additive share of dry matter | 12.2% | 0.163 | +1.99 |
| Supplement share of dry matter | 25.9% | -0.012 | -0.32 |
| Other share of dry matter | 0.5% | -0.375 | -0.20 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.57 | 0.222 | -3.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.95 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 29.5% | -0.115 | -3.40 |
| Oil share of dry matter | 9.3% | -0.092 | -0.86 |
| Vegetable share of dry matter | 22.5% | -0.005 | -0.12 |
| Additive share of dry matter | 12.2% | 0.163 | +1.99 |
| Supplement share of dry matter | 25.9% | -0.012 | -0.32 |
| Other share of dry matter | 0.5% | -0.375 | -0.20 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.57 | 0.222 | -3.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 49.4
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6 | 27.3 (band 20.65909090909091 to 40%) | 90.5 |
| Fat | 3 | 13.6 (band 6.3125 to 20%) | 100 |
| Fibre | 2 | 9.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 101 | 459.1 | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 78% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "24% high-quality protein" — the declared label says otherwise on high protein.
Consistent with the label
- "nutritionally complete plant-based soft food that's perfect for adult dogs and puppies" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| complete, balanced and wholesome formulas (on page) | Functional | not checkable | Manufacturer assertion |
| Exceeds AAFCO standards (on page) | Nutrient | not checkable | Manufacturer assertion |
| 100% vegan (on pack) | Content | not checkable | Manufacturer assertion |
| animal & cruelty free (on page) | Free-from | not checkable | Manufacturer assertion |
| source of mega DHA (on page) | Nutrient | not checkable | Manufacturer assertion |
| 24% high-quality protein (on page) | High/low level | contradicted | Manufacturer assertion |
| allergy friendly (on page) | Free-from | not checkable | Manufacturer assertion |
| Fueling canine wellness with plant-powered science (on page) | Functional | not checkable | Manufacturer assertion |
| All cans are BPA-free (on pack) | Free-from | not checkable | Manufacturer assertion |
| nutritionally complete plant-based soft food that's perfect for adult dogs and puppies (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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