Is Chippin Cricket Recipe Wet Dog Food a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We scored this recipe out of 100 and arrived at 52. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6. The overall quality of the ingredient list contributed +7.3. The processing format contributed -6.7, while being labelled nutritionally complete contributed +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe52
- Nutritionallow100
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: insect.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 1% of the dry matter (4% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 11%
- Fibre
- 5%
- Moisture
- 11%
Energy: 330 kcal/100g
Additives & feeding info
Technological additives
Rosemary Extract
Storage
Shelf stable; mix with warm water before serving
Feeding guide
Serve as a complete and balanced meal, or use as a gut-healthy food topper. Mix with warm water. Transition over 7-10 days (up to 30 days for sensitive dogs). Optimal feeding amounts may vary with age, size, breed and activity level.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: insect
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists oat flour
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (34)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cricket | Insects | meat | good | - | 3.9 |
| 2 | Oat Flour | Oat Flour | carb | medium | - | 3.8 |
| 3 | Rolled Oats | Oats | carb | medium | - | 3.8 |
| 4 | Dehydrated Pumpkin | Pumpkin | veg | good | - | 3.7 |
| 5 | Sorghum Flour | Sorghum | carb | medium | - | 3.7 |
| 6 | Ground Flaxseed | Linseed | veg | good | - | 3.6 |
| 7 | Dehydrated Apple | Apples | veg | good | - | 3.5 |
| 8 | Dried Kale | Kale | veg | good | - | 3.5 |
| 9 | Dehydrated Carrot | Carrots | veg | good | - | 3.4 |
| 10 | Dried Cranberry | Cranberries | veg | good | - | 3.4 |
| 11 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 3.3 |
| 12 | Calcium carbonate | Calcium Carbonate | supplement | medium | - | 3.3 |
| 13 | Brewers Yeast | Brewer's Yeast | supplement | good | - | 3.2 |
| 14 | Choline Chloride | Choline | supplement | good | - | 3.1 |
| 15 | Dried Sage | Sage | veg | good | - | 3.1 |
| 16 | Kelp Meal | Seaweed Meal | supplement | medium | - | 3.0 |
| 17 | Rosemary Extract | Rosemary | veg | good | - | 3.0 |
| 18 | Salt | Salt | additive | medium | - | 2.9 |
| 19 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.9 |
| 20 | Zinc Sulfate | Zinc sulfate | supplement | medium | - | 2.8 |
| 21 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.7 |
| 22 | Ferrous Sulfate | Iron sulfate | supplement | good | - | 2.7 |
| 23 | Selenium Yeast | Selenium | mineral | good | - | 2.6 |
| 24 | Copper Sulfate | Copper sulphate | supplement | good | - | 2.6 |
| 25 | Niacin Supplement | Niacin | supplement | good | - | 2.5 |
| 26 | d-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 2.5 |
| 27 | Manganese Sulfate | Manganese sulfate | supplement | medium | - | 2.4 |
| 28 | Riboflavin Supplement | Riboflavin | supplement | good | - | 2.3 |
| 29 | Vitamin A Supplement | Vitamin A | supplement | good | - | 2.3 |
| 30 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.2 |
| 31 | Thiamine Mononitrate | Thiamine mononitrate | supplement | good | - | 2.2 |
| 32 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 2.1 |
| 33 | Folic Acid | Folic acid | supplement | good | - | 2.1 |
| 34 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 2.0 |
Brand
- Website
- https://chippinpet.com/
- Social
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- chippinpet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.26 |
| Carb share of dry matter | 11.6% | -0.115 | -1.34 |
| Vegetable share of dry matter | 25.7% | -0.005 | -0.13 |
| Additive share of dry matter | 3.0% | 0.163 | +0.49 |
| Supplement share of dry matter | 55.5% | -0.012 | -0.68 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -3.55 | 0.222 | -0.79 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.26 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 11.6% | -0.115 | -1.34 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 25.7% | -0.005 | -0.13 |
| Additive share of dry matter | 3.0% | 0.163 | +0.49 |
| Supplement share of dry matter | 55.5% | -0.012 | -0.68 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.55 | 0.222 | -0.79 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 51.7
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 29.2 (band 18 to 40%) | 100 |
| Fat | 11 | 12.4 (band 5.5 to 20%) | 98.4 |
| Fibre | 5 | 5.6 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 330 | 370.8 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and balanced recipe for dogs with allergies" — supported by the declared complete and balanced data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Featuring all-natural cricket protein to support digestion and soothe sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced recipe for dogs with allergies (on page) | Content | consistent | Manufacturer assertion |
| Gut-Healthy (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with omega-3s for skin & coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Free from meat meals and byproducts (on page) | Free-from | not checkable | Manufacturer assertion |
| Omega Rich (on page) | Nutrient | not checkable | Manufacturer assertion |
| Packed with all the nutrients your dog needs to thrive (on page) | Nutrient | not checkable | Manufacturer assertion |
| Free from legumes, chicken, beef, dairy and eggs (on page) | Free-from | not checkable | Manufacturer assertion |
| Saves 1,000 gallons of water per bag! (on page) | Content | not checkable | Manufacturer assertion |
| Zero methane emissions (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (on pack) | Content | not checkable | Manufacturer assertion |
| Human-grade recipe contains all 10 essential amino acids that dogs need to thrive (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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