Bully Max Freeze 30/20 High Protein Chicken Dog Food
Dry Extruded complete
Is Bully Max Freeze 30/20 High Protein Chicken Dog Food a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 49 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.2 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe49
- Nutritionallow100
- Transparency60
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 7% of the dry matter (8% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 30%
- Fat
- 20%
- Fibre
- 3.80%
- Moisture
- 10%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 3.85%
Energy: 393 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin E Supplement; L-Ascorbyl-2-Polyphosphate (Vitamin C); Niacin Supplement; d-Calcium Pantothenate; Riboflavin Supplement; Vitamin B12 Supplement; Thiamine Mononitrate; Vitamin A Acetate; Pyridoxine Hydrochloride; Vitamin D3 Supplement; Biotin; Folic Acid; Ferrous Sulfate; Zinc Sulfate; Zinc Proteinate; Iron Proteinate; Copper Sulfate; Manganese Sulfate; Manganese Proteinate; Copper Proteinate; Calcium Iodate; Sodium Selenite
Technological additives
Mixed Tocopherols (preservative); Citric Acid; Dried Lactobacillus Casei Fermentation Product; Dried Lactobacillus Acidophilus Fermentation Product; Dried Bifidobacterium Animalis Fermentation Product; Dried Lactobacillus Reuteri Fermentation Product
Feeding guide
Dog's Weight (Lbs): 3-12: 1/2-1 cup; 13-20: 1-1 1/3 cups; 21-35: 1 1/3-2 cups; 36-50: 2-2 1/2 cups; 51-75: 2 1/2-3 1/3 cups; 76-100: 3 1/3-4 cups; PLUS 1/3 cup for each 10 lbs over 100 lbs. Use a standard 8 oz/240 ml measuring cup. Puppies (up to 6 months): food may be kept available at all times. Pregnant/nursing females: feed to maintain ideal body condition.
Reviews
Trustpilot: 4.4/5 · 43 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids fish: the label lists white fish
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (46)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Meal | Dried chicken protein | meat | good | - | 2.9 |
| 2 | Brown Rice | Rice - brown / whole grain | carb | medium | - | 2.8 |
| 3 | Chicken Fat (preserved with mixed tocopherols) | Chicken Oil and Fat | oil | medium | - | 2.8 |
| 4 | Dried Plain Beet Pulp | Beet Pulp | fibre | medium | - | 2.8 |
| 5 | Ground Grain Sorghum | Sorghum | carb | medium | - | 2.8 |
| 6 | Whitefish Meal | White Fish | meat | good | - | 2.7 |
| 7 | Brewers Dried Yeast | Yeast | supplement | good | - | 2.7 |
| 8 | Pearled Barley | Barley | carb | medium | - | 2.7 |
| 9 | Ground Flaxseed | Linseed | veg | good | - | 2.6 |
| 10 | Egg Product | Egg | meat | good | - | 2.6 |
| 11 | Natural Flavor | Flavor | additive | poor | - | 2.6 |
| 12 | Yeast Culture | Yeast | supplement | good | - | 2.5 |
| 13 | Monosodium Phosphate | Sodium phosphate | additive | poor | - | 2.5 |
| 14 | Menhaden Fish Oil (preserved with mixed tocopherols) | Fish Oil | oil | good | - | 2.5 |
| 15 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 2.4 |
| 16 | DL-Methionine | Methionine | supplement | good | - | 2.4 |
| 17 | L-Lysine | Lysine | supplement | medium | - | 2.4 |
| 18 | Mixed Tocopherols (a preservative) Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.3 |
| 19 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.3 |
| 20 | L-Ascorbyl-2-Polyphosphate | L-ascorbyl-2-polyphosphate | supplement | good | - | 2.3 |
| 21 | Niacin Supplement | Niacin | supplement | good | - | 2.3 |
| 22 | Kelp Meal | Seaweed Meal | supplement | medium | - | 2.2 |
| 23 | d-Calcium Pantothenate | Calcium pantothenate | supplement | good | - | 2.2 |
| 24 | Riboflavin Supplement | Riboflavin | supplement | good | - | 2.2 |
| 25 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.1 |
| 26 | Thiamine Mononitrate | Thiamine mononitrate | supplement | good | - | 2.1 |
| 27 | Vitamin A Acetate | Vitamin A | supplement | good | - | 2.1 |
| 28 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement | good | - | 2.0 |
| 29 | Citric Acid | Citric Acid | additive | medium | - | 2.0 |
| 30 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 2.0 |
| 31 | Biotin | Biotin | supplement | good | - | 1.9 |
| 32 | Folic Acid | Folic acid | supplement | good | - | 1.9 |
| 33 | Ferrous Sulfate | Iron sulfate | supplement | good | - | 1.9 |
| 34 | Zinc Sulfate | Zinc sulfate | supplement | medium | - | 1.8 |
| 35 | Zinc Proteinate | Zinc Proteinate | supplement | good | - | 1.8 |
| 36 | Iron Proteinate | Iron Proteinate | mineral | good | - | 1.8 |
| 37 | Copper Sulfate | Copper sulphate | supplement | good | - | 1.8 |
| 38 | Manganese Sulfate | Manganese sulfate | supplement | medium | - | 1.7 |
| 39 | Manganese Proteinate | Manganese proteinate | supplement | good | - | 1.7 |
| 40 | Copper Proteinate | Copper proteinate | supplement | good | - | 1.7 |
| 41 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.6 |
| 42 | Sodium Selenite | Sodium selenite | supplement | poor | - | 1.6 |
| 43 | Dried Lactobacillus Casei Fermentation Product | Lactobacillus casei | supplement | good | - | 1.6 |
| 44 | Dried Lactobacillus Acidophilus Fermentation Product | Dried Lactobacillus acidophilus Fermentation Product | supplement | good | - | 1.5 |
| 45 | Dried Bifidobacterium Animalis Fermentation Product | unmatched | - | - | - | 1.5 |
| 46 | Dried Lactobacillus Reuteri Fermentation Product. | Limosilactobacillus reuteri | supplement | good | - | 1.5 |
Brand
- [email protected]
- Phone
- 1-833-285-5962
- Address
- 4028 Alpha Dr, Allison Park, PA 15101
- Contact page
- shop.bullymax.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- shop.bullymax.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Carb share of dry matter | 8.1% | -0.115 | -0.93 |
| Oil share of dry matter | 5.8% | -0.092 | -0.54 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 4.6% | 0.163 | +0.75 |
| Supplement share of dry matter | 64.1% | -0.012 | -0.78 |
| Unrecognised share of dry matter | 0.8% | -0.027 | -0.02 |
| Recipe graded poor | 4.2% | -0.065 | -0.27 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.6% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -5.48 | 0.222 | -1.22 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 8.1% | -0.115 | -0.93 |
| Oil share of dry matter | 5.8% | -0.092 | -0.54 |
| Vegetable share of dry matter | 2.6% | -0.005 | -0.01 |
| Additive share of dry matter | 4.6% | 0.163 | +0.75 |
| Supplement share of dry matter | 64.1% | -0.012 | -0.78 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.8% | -0.027 | -0.02 |
| Recipe graded poor | 4.2% | -0.065 | -0.27 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.6% | 0.060 | +0.15 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.48 | 0.222 | -1.22 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.4
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 (band 18 to 40%) | 100 |
| Fat | 20 | 22.1 (band 5.5 to 20%) | 100 |
| Fibre | 3.8 | 4.2 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 393 | 434.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 2 checkable claims: 0 consistent, 2 contradicted.
Contradicted by the label
- "NO poultry by-product meals or fillers" — the declared label says otherwise on chicken.
- "NO corn, wheat, or soy" — the declared label says otherwise on grain-free.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Muscle & weight gain (on page) | Functional | not checkable | Manufacturer assertion |
| High energy levels (on page) | Functional | not checkable | Manufacturer assertion |
| 93% reported improved gut health (on page) | Functional | not checkable | Manufacturer assertion |
| Features Trumune to help support immune health and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| All natural with added vitamins, minerals, and trace nutrients (on page) | Content | not checkable | Manufacturer assertion |
| 5-Star Rating from DogFoodAdvisor.com, Enthusiastically Recommended (on page) | Content | not checkable | Manufacturer assertion |
| NO artificial colors (on page) | Free-from | not checkable | Manufacturer assertion |
| NO poultry by-product meals or fillers (on page) | Free-from | contradicted | Manufacturer assertion |
| NO artificial preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| 535 Calories per cup (on page) | Nutrient | not checkable | Manufacturer assertion |
| NO corn, wheat, or soy (on page) | Free-from | contradicted | Manufacturer assertion |
| NO artificial flavors (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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