Wild at Heart Lamb & Cheese Air-Dried Dog Treats
Treat complementary High meat Clear label
Is Wild at Heart Lamb & Cheese Air-Dried Dog Treats a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency51
- Safety100
- Evidencemoderate100
Why you might choose it
- Meat makes up an estimated 45% of the dry matter (66% as fed).
- Prints ingredient percentages on the label.
- Single named animal protein: lamb.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
What the label tells us
- The label lists 14 ingredients.
- Names its animal sources (2 named ingredients).
- Uses generic terms (Lamb, Lamb Lung): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 5 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 32%
- Fat
- 35%
- Fibre
- 3%
- Moisture
- 5%
Additives & feeding info
No additives recorded yet.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: lamb
- Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 20.33% Meat | Lamb | meat | medium | 20.33 | 20.3 |
| 2 | 5% Liver | Lambs Liver | meat | good | 5 | 5.0 |
| 3 | 20.33% Lung | Lamb Lung | meat | medium | 20.33 | 20.3 |
| 4 | 20.33% Spleen | Spleen | meat | good | 20.33 | 20.3 |
| 5 | Parmesan Cheese 16% | Cheese | other | medium | 16 | 16.0 |
| 6 | Flaxseed Fibre | Linseed | veg | good | - | 2.6 |
| 7 | Cane | Cane Molasses | carb | medium | - | 2.4 |
| 8 | Molasses | Blackstrap molasses | carb | medium | - | 2.3 |
| 9 | Sea Salt | Salt | additive | medium | - | 2.1 |
| 10 | Kelp | Kelp | veg | good | - | 2.0 |
| 11 | Natural Citric Acid | Citric Acid | additive | medium | - | 1.9 |
| 12 | Natural Acetic Acid | Acetic acid | additive | medium | - | 1.7 |
| 13 | Natural Mixed Tocopherols | Tocopherols | additive | good | - | 1.6 |
| 14 | Rosemary Extract. | Rosemary | veg | good | - | 1.4 |
Brand
- [email protected]
- Phone
- +64 7 928 1040
- Address
- Wild at Heart Ltd, Unit 4, 126 Newton Street, Mount Maunganui, New Zealand
- Contact page
- www.wildatheartpetfood.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- www.wildatheartpetfood.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.14 |
| Meat share of dry matter | 44.5% | 0.096 | +4.27 |
| Carb share of dry matter | 10.0% | -0.115 | -1.15 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Additive share of dry matter | 15.8% | 0.163 | +2.57 |
| Other share of dry matter | 19.3% | -0.375 | -7.22 |
| Undeclared quantities | 18.0% | -0.106 | -1.90 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -8.79 | 0.222 | -1.95 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.14 |
| Meat share of dry matter | 44.5% | 0.096 | +4.27 |
| Carb share of dry matter | 10.0% | -0.115 | -1.15 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Additive share of dry matter | 15.8% | 0.163 | +2.57 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 19.3% | -0.375 | -7.22 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 18.0% | -0.106 | -1.90 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.79 | 0.222 | -1.95 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 75.4
- Final score
- 75/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (82% of the recipe mass) (voluntary) | 16.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "High in Protein and Essential Nutrients" — supported by the declared high protein data.
- "Packed with high-quality protein, essential for muscle development, repair, and overall vitality" — supported by the declared high protein data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Supports Dental Health by reducing plaque and tartar buildup (on page) | Functional | not checkable | Manufacturer assertion |
| Low lactose (on page) | Content | not checkable | Manufacturer assertion |
| free range, grass-fed New Zealand Lamb (on page) | Content | not checkable | Manufacturer assertion |
| offer vital nutrients like calcium, zinc, and vitamin B12, supporting optimal health (on page) | Nutrient | not checkable | Manufacturer assertion |
| excellent source of calcium (on page) | High/low level | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Content | not checkable | Manufacturer assertion |
| High in Protein and Essential Nutrients (on page) | High/low level | consistent | Manufacturer assertion |
| Naturally air-dried in New Zealand (on page) | Content | not checkable | Manufacturer assertion |
| Packed with high-quality protein, essential for muscle development, repair, and overall vitality (on page) | Nutrient | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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