Our verdict
Is Ultrapetfood Sensitive Fish & Potato a good dog food?
We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (11)100% of the recipe is estimated
Estimated composition
- veg 33.2%
- oil 19.8%
- other 11.8%
- carb 11.2%
- fibre 10.7%
- additive 7.0%
- supplement 6.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fishmeal | Fish Meal | meat · medium | - | 11.8 |
| 2 | ground Idaho potato | Potatoes | carb · medium | - | 11.2 |
| 3 | flaxseed meal | Linseed Cake | fibre · medium | - | 10.7 |
| 4 | tallow (stabilized with vitamins C & E in the form of natural tocopherols, citric acid, rosemary extract) | Tallow | oil · medium | - | 10.2 |
| 5 | fish oil (for the correct balance of omega 3 and omega 6) | Fish Oil | oil · good | - | 9.6 |
| 6 | kelp (a source of chelated minerals) | Kelp | veg · good | - | 9.1 |
| 7 | oregano | Oregano | veg · good | - | 8.6 |
| 8 | rosemary (a powerful antioxidant and promotes cardiac vascular health) | Rosemary | veg · good | - | 8.0 |
| 9 | garlic | Garlic | veg · medium | - | 7.5 |
| 10 | salt | Salt | additive · poor | - | 7.0 |
| 11 | added vitamins and chelated minerals | Vitamin | supplement · good | - | 6.4 |
- 1. Fishmeal11.8% estimated
- 2. ground Idaho potato11.2% estimated
- 3. flaxseed meal10.7% estimated
- 4. tallow (stabilized with vitamins C & E in the form of natural tocopherols, citric acid, rosemary extract)10.2% estimated
- 5. fish oil (for the correct balance of omega 3 and omega 6)9.6% estimated
- 6. kelp (a source of chelated minerals)9.1% estimated
- 7. oregano8.6% estimated
- 8. rosemary (a powerful antioxidant and promotes cardiac vascular health)8.0% estimated
- 9. garlic7.5% estimated
- 10. salt7.0% estimated
- 11. added vitamins and chelated minerals6.4% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place. To maintain freshness, store in the bag in a lidded container.
Feeding guide
1 – 1 1/2 cups (100-150 gms) per 10 kg of body weight per day. When introducing your dog to Ultra, mix 25% Ultra with their existing food, then gradually increase the Ultra to 100% over the next week.
No additives recorded yet.
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Ultrapetfood
- Website
- http://ultrapetfood.nz/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- wedeliver.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 43 out of 100 based on several key factors. The overall quality of the ingredient list adds +5 points. Conversely, the oil and fat content reduces the score by -3.2, the processing format takes off -6.7, and ingredients without printed percentages deduct -10.6.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.95 |
| Carb share of dry matter | 5.0% | -0.115 | -0.57 |
| Oil share of dry matter | 34.6% | -0.092 | -3.19 |
| Vegetable share of dry matter | 20.8% | -0.005 | -0.11 |
| Additive share of dry matter | 11.1% | 0.163 | +1.80 |
| Supplement share of dry matter | 10.4% | -0.012 | -0.13 |
| Other share of dry matter | 1.0% | -0.375 | -0.39 |
| Recipe graded poor | 7.0% | -0.065 | -0.45 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.0% | 0.060 | +0.42 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.48 | 0.222 | -1.88 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.95 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 5.0% | -0.115 | -0.57 |
| Oil share of dry matter | 34.6% | -0.092 | -3.19 |
| Vegetable share of dry matter | 20.8% | -0.005 | -0.11 |
| Additive share of dry matter | 11.1% | 0.163 | +1.80 |
| Supplement share of dry matter | 10.4% | -0.012 | -0.13 |
| Other share of dry matter | 1.0% | -0.375 | -0.39 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.0% | -0.065 | -0.45 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.0% | 0.060 | +0.42 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.48 | 0.222 | -1.88 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 43.2
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| oregano assists gut health (on page) | Functional | not checkable | Manufacturer assertion |
| Ultra Dog foods exceeds A.A.F.C.O's standards (on page) | Nutrient | not checkable | Manufacturer assertion |
| Contains omega 3 & omega 6 (on pack) | Content | not checkable | Manufacturer assertion |
| No artificial colours or flavours (on pack) | Free-from | not checkable | Manufacturer assertion |
| Wheat and GE Free (on pack) | Free-from | not checkable | Manufacturer assertion |
| No preservatives (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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