Our verdict
Is Raw Essentials Chicken & Wild Mix a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list turkey, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists green beef tripe
- Your dog avoids lamb: it is listed as an ingredient
- Your dog avoids fish: the label lists salmon
- Your dog avoids venison: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (15)100% of the recipe is estimated
Estimated composition
- meat 87.8%
- mineral 12.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken (muscle meat, bone in) | Chicken | meat · medium | - | 8.7 |
| 2 | muscle meat | Muscle Meat | meat · good | - | 8.4 |
| 3 | heart | Heart | meat · good | - | 8.1 |
| 4 | liver | Liver | meat · good | - | 7.8 |
| 5 | lung | Lung | meat · medium | - | 7.5 |
| 6 | kidney | Kidney | meat · good | - | 7.2 |
| 7 | bone in | Bone | mineral · medium | - | 7.0 |
| 8 | muscle meat | Muscle Meat | meat · good | - | 6.7 |
| 9 | heart | Heart | meat · good | - | 6.4 |
| 10 | liver | Liver | meat · good | - | 6.1 |
| 11 | lung | Lung | meat · medium | - | 5.8 |
| 12 | kidney | Kidney | meat · good | - | 5.5 |
| 13 | bone in | Bone | mineral · medium | - | 5.2 |
| 14 | Green Tripe (beef or lamb) | Green Beef Tripe | meat · good | - | 4.9 |
| 15 | Salmon (muscle meat, bone in) | Salmon | meat · good | - | 4.6 |
- 1. Chicken (muscle meat, bone in)8.7% estimated
- 2. muscle meat8.4% estimated
- 3. heart8.1% estimated
- 4. liver7.8% estimated
- 5. lung7.5% estimated
- 6. kidney7.2% estimated
- 7. bone in7.0% estimated
- 8. muscle meat6.7% estimated
- 9. heart6.4% estimated
- 10. liver6.1% estimated
- 11. lung5.8% estimated
- 12. kidney5.5% estimated
- 13. bone in5.2% estimated
- 14. Green Tripe (beef or lamb)4.9% estimated
- 15. Salmon (muscle meat, bone in)4.6% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Defrost in a sealed container in the fridge overnight or in a bag submerged in warm water (not in the microwave). Once defrosted, it can be stored in the fridge for up to 3 days, but fresh is best. Discard any uneaten raw food once your pet has finished their meal.
Feeding guide
Feed your dog 2-3% of their body weight (or ideal body weight). Feed at least 3 different prey species over a week to ensure a good variety of nutrients in your dog's diet. Feed alongside raw meaty bones and raw green tripe. Feed all juices - they contain great nutrients!
No additives recorded yet.
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Raw Essentials
- [email protected]
- Contact page
- www.rawessentials.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.rawessentials.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score came in at 62 out of 100. Ingredients without printed percentages dragged the score down by -10.6, while the overall quality of the ingredient list lifted it by +6.7. Being labelled nutritionally complete added +2.3 points, though the processing format took off -0.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.69 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.69 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 62.2
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Chicken provides easily digestible protein for muscle development (on page) | Functional | not checkable | Manufacturer assertion |
| venison and wallaby add nutrients and essential fatty acids for inflammation control (on page) | Functional | not checkable | Manufacturer assertion |
| multi-protein raw blend (on page) | Content | not checkable | Manufacturer assertion |
| Green tripe offers probiotics that support immune function and digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| salmon delivers omega-3s for a lush coat (on page) | Functional | not checkable | Manufacturer assertion |
| Locally sourced (on page) | provenance | not checkable | Manufacturer assertion |
| balanced raw blend of chicken, venison, wallaby, tripe, and salmon that supports digestion, skin, and overall vitality (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Chicken & Wild Mix
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