Is PureBowl Raw Freeze The Toby – Pure Bowl a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 73 out of 100. Ingredients without printed percentages weighed the score down by -10.6 points. The overall quality of the ingredient list added +7.7 points, the processing format added +6.6 points, and being labelled nutritionally complete added a further +2.3 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe73
- Nutritionallow96
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 73, in the top quarter of dry foods we track.
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 50%
- Fat
- 8.40%
- Fibre
- 4.50%
- Moisture
- 5%
Energy: 312 kcal/100g
Dry matter basis
- Protein
- 52.60%
- Fat
- 8.80%
- Fibre
- 4.70%
Additives & feeding info
Nutritional additives
Vitamin A; Vitamin D; Vitamin E; Vitamin C; Vitamin K; Vitamin B1; Vitamin B2; Vitamin B3; Vitamin B5; Vitamin B6; Vitamin B9; Vitamin B12; Biotin; Zinc (chelated); Iron (chelated); Copper (chelated); Manganese (chelated); Iodine (chelated); Selenium (chelated)
Technological additives
Canola oil (natural antioxidant carrier, 0.012%)
Storage
Store freeze-dried food in its original, airtight packaging or an airtight container in a cool, dry place away from direct sunlight and moisture. Avoid humidity, and do not refrigerate or freeze, as this can introduce moisture. Regularly check expiration dates to ensure freshness.
Feeding guide
Toy/Chihuahua (2–4kg) 20g freeze-dried/day + 80g water (100g raw equiv); Shih Tzu/Pom (5–8kg) 35g + 140g (175g); Beagle/Spaniel (9–15kg) 60g + 240g (300g); Staffy/Border Collie (16–25kg) 90g + 360g (450g); Lab/Golden Retriever (26–35kg) 120g + 480g (600g); Rottweiler/Husky (36–45kg) 150g + 600g (750g); Great Dane/Mastiff (46–60kg) 200g + 800g (1.0kg). Based on ~2% of ideal body weight in raw food per day. Add warm water, stir and let sit for 3 minutes.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, fish, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef liver
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Venison | Venison | meat | good | - | 8.2 |
| 2 | Beef Liver | Beef Liver | meat | good | - | 7.9 |
| 3 | Beef Heart | Beef Heart | meat | good | - | 7.7 |
| 4 | Carrot | Carrots | veg | good | - | 7.4 |
| 5 | Seasonal Greens | Seasonal Greens | veg | medium | - | 7.1 |
| 6 | Pumpkin | Pumpkin | veg | good | - | 6.9 |
| 7 | Cranberries | Cranberries | veg | good | - | 6.6 |
| 8 | Vitamin Supplements (A, D, E, C, K, B1, B2, B3, B5, B6, B9, B12, Biotin) | Vitamin | supplement | good | - | 6.4 |
| 9 | Zinc | Zinc Oxide | supplement | good | - | 6.1 |
| 10 | Iron | Iron | mineral | good | - | 5.9 |
| 11 | Copper | Copper | mineral | good | - | 5.6 |
| 12 | Manganese | Manganese | supplement | good | - | 5.4 |
| 13 | Iodine | Iodine | supplement | medium | - | 5.1 |
| 14 | Selenium | Selenium | mineral | good | - | 4.8 |
| 15 | L-Carnitine | L-Carnitine | supplement | medium | - | 4.6 |
| 16 | Taurine | Taurine | supplement | good | - | 4.3 |
| 17 | 0.012% Canola Oil. | Rapeseed oil | oil | good | 0.012 | 0.01 |
Brand
- Website
- https://www.purebowl.co.nz/
- Address
- Christchurch NZ
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.purebowl.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.73 |
| Vegetable share of dry matter | 7.6% | -0.005 | -0.04 |
| Supplement share of dry matter | 52.7% | -0.012 | -0.64 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.73 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | -0.00 |
| Vegetable share of dry matter | 7.6% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 52.7% | -0.012 | -0.64 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 72.7
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 50 | 52.6 (band 18 to 40%) | 100 |
| Fat | 8.4 | 8.8 (band 5.5 to 20%) | 83.8 |
| Fibre | 4.5 | 4.7 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 312 | 328.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "High protein — 50%" — supported by the declared high protein data.
- "Complete and balanced" — supported by the declared complete and balanced data.
- "Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs" — supported by the declared complete and balanced data.
19 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Urinary health (on page) | Functional | not checkable | Manufacturer assertion |
| Healthier weight (on page) | Functional | not checkable | Manufacturer assertion |
| More energy (on page) | Functional | not checkable | Manufacturer assertion |
| Shiner Coats (on page) | Functional | not checkable | Manufacturer assertion |
| Less itch (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic, making it an excellent option for dogs with food sensitivities or allergies (on page) | Functional | not checkable | Manufacturer assertion |
| Supports urinary tract health, boost immunity with antioxidants, and aid digestion due to their fiber content (on page) | Functional | not checkable | Manufacturer assertion |
| aids digestion, supports immune health, and helps with weight managment (on page) | Functional | not checkable | Manufacturer assertion |
| promoting digestive health and boosting the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| supporting eye health, skin condition, and digestive function (on page) | Functional | not checkable | Manufacturer assertion |
| Raw feeding ready in 30 seconds (on page) | Functional | not checkable | Manufacturer assertion |
| Nutrients retained (on page) | Functional | not checkable | Manufacturer assertion |
| Extended shelf life (on page) | Content | not checkable | Manufacturer assertion |
| No Freezer Required (on page) | Content | not checkable | Manufacturer assertion |
| Low fat — only 8.4% (on page) | High/low level | not checkable | Manufacturer assertion |
| Natural flavour (on page) | Content | not checkable | Manufacturer assertion |
| Feed as a complete meal or topper (on page) | Content | not checkable | Manufacturer assertion |
| Rich in essential nutrients like iron and omega-3 fatty acids (on page) | Nutrient | not checkable | Manufacturer assertion |
| Developed for adult dogs (on page) | Content | not checkable | Manufacturer assertion |
| High protein — 50% (on page) | High/low level | consistent | Manufacturer assertion |
| Complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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