Is PureBowl Raw Freeze The Charlie – Pure Bowl a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The recipe scores 69 out of 100. Ingredients without printed percentages pulled the score down by -10.6, while the overall quality of the ingredient list added +7.9. The processing format contributed a further +6.6 points, and the added vitamins and minerals reduced the total by -0.6.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe69
- Nutritionallow100
- Transparency50
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Single named animal protein: chicken.
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 41.40%
- Fat
- 20%
- Fibre
- 3.80%
- Moisture
- 5%
Energy: 373 kcal/100g
Dry matter basis
- Protein
- 43.60%
- Fat
- 21.10%
- Fibre
- 4%
- Ash
- 13.90%
Additives & feeding info
No additives recorded yet.
Storage
Store freeze-dried food in its original, airtight packaging or an airtight container in a cool, dry place away from direct sunlight and moisture. Avoid humidity, and do not refrigerate or freeze, as this can introduce moisture. Regularly check expiration dates to ensure freshness.
Feeding guide
Measure amount (approx 2% of ideal body weight in raw food per day), add warm water, stir and let sit for 3 minutes. Serve fresh. Guide: 2-4kg 20g (FD) + 80g water = 100g raw; 5-8kg 35g + 140g = 175g; 9-15kg 60g + 240g = 300g; 16-25kg 90g + 360g = 450g; 26-35kg 120g + 480g = 600g; 36-45kg 150g + 600g = 750g; 46-60kg 200g + 800g = 1.0kg.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (18)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Breast | Chicken Breast | meat | good | - | 7.7 |
| 2 | Chicken Liver | Chicken Liver | meat | good | - | 7.5 |
| 3 | Chicken Heart | Chicken Heart | meat | good | - | 7.2 |
| 4 | Carrots | Carrots | veg | good | - | 7.0 |
| 5 | Pumpkin | Pumpkin | veg | good | - | 6.8 |
| 6 | Blueberries | Blueberries | veg | good | - | 6.6 |
| 7 | Seasonal Greens | Seasonal Greens | veg | medium | - | 6.3 |
| 8 | Chia seed | Chia Seeds | veg | good | - | 6.1 |
| 9 | vitamin supplements (A, D, E, C, K, B1, B2, B3, B5, B6, B9, B12, Biotin) | Vitamin | supplement | good | - | 5.9 |
| 10 | Zinc | Zinc Oxide | supplement | good | - | 5.7 |
| 11 | Iron | Iron | mineral | good | - | 5.4 |
| 12 | Copper | Copper | mineral | good | - | 5.2 |
| 13 | Manganese | Manganese | supplement | good | - | 5.0 |
| 14 | Iodine | Iodine | supplement | medium | - | 4.8 |
| 15 | Selenium | Selenium | mineral | good | - | 4.5 |
| 16 | L-Carnitine | L-Carnitine | supplement | medium | - | 4.3 |
| 17 | Taurine | Taurine | supplement | good | - | 4.1 |
| 18 | 0.012% canola oil | Rapeseed oil | oil | good | 0.012 | 0.01 |
Brand
- Website
- https://www.purebowl.co.nz/
- Address
- Christchurch NZ
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.purebowl.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +7.88 |
| Vegetable share of dry matter | 16.5% | -0.005 | -0.09 |
| Supplement share of dry matter | 47.5% | -0.012 | -0.58 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +7.88 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | -0.00 |
| Vegetable share of dry matter | 16.5% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 47.5% | -0.012 | -0.58 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Subtotal
- 68.6
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 41.4 | 43.6 (band 18 to 40%) | 100 |
| Fat | 20 | 21.1 (band 5.5 to 20%) | 100 |
| Fibre | 3.8 | 4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 373 | 392.6 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete and balanced" — supported by the declared complete and balanced data.
20 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| Feed as a complete meal or topper (on page) | Functional | not checkable | Manufacturer assertion |
| Healthier weight (on page) | Functional | not checkable | Manufacturer assertion |
| More energy (on page) | Functional | not checkable | Manufacturer assertion |
| Shiner Coats (on page) | Functional | not checkable | Manufacturer assertion |
| Less itch (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with essential vitamins and amino acids, raw chicken supports your dog's overall health, including strong muscles and a shiny coat. (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in antioxidants, support brain and heart health, boost immunity, and aid digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with omega-3 fatty acids, fiber, and antioxidants, supporting a dog's skin, coat, digestion, and overall heart health (on page) | Functional | not checkable | Manufacturer assertion |
| Nutrient-rich, fiber-packed food for dogs that aids digestion, supports immune health, and helps with weight management (on page) | Functional | not checkable | Manufacturer assertion |
| Low-calorie, packed with fiber, vitamins C and K, and antioxidants, promoting digestive health and boosting the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with fiber, vitamin A, and antioxidants, supporting eye health, skin condition, and digestive function (on page) | Functional | not checkable | Manufacturer assertion |
| Suitable for all dog ages (on page) | Content | not checkable | Manufacturer assertion |
| No Freezer Required (on page) | Content | not checkable | Manufacturer assertion |
| Formulated by animal nutritionist (on page) | Content | not checkable | Manufacturer assertion |
| Complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| Nutrients retained dry (on page) | Nutrient | not checkable | Manufacturer assertion |
| Antioxidant rich (on page) | Nutrient | not checkable | Manufacturer assertion |
| Extended shelf life (on page) | Content | not checkable | Manufacturer assertion |
| Raw feeding ready in 30 seconds (on page) | Content | not checkable | Manufacturer assertion |
| Omega-3 rich (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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