The New Zealand Natural Pet Food Co. Wild Venison Air Dried Dog Food
Dry Air Dried complete
Is The New Zealand Natural Pet Food Co. Wild Venison Air Dried Dog Food a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe scores 67 out of 100. The undeclared ingredient shares, meaning ingredients without printed percentages, cost the product -10.6 points, while the overall quality of the ingredient list lifted it by +7.8. The processing format contributed +6.3, and being labelled nutritionally complete added a further +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe67
- Nutritionallow94
- Transparency45
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 41%
- Fat
- 27%
- Fibre
- 4%
- Moisture
- 7%
- Omega-3 fatty acids
- 1%
- Omega-6 fatty acids
- 1.40%
- Calcium
- 1.40%
- Phosphorus
- 1%
Energy: 448 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin E Supplement
Reviews
Trustpilot: 3.9/5 · 333 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, pork, duck as ingredients
Consider something else if:
- Your dog avoids lamb: the label lists lamb heart
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids venison: the label lists venison
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (18)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Wild Venison | Venison | meat | good | - | 7.3 |
| 2 | Lamb Heart | Lamb Heart | meat | good | - | 7.1 |
| 3 | Lamb Green Tripe | Tripe | meat | medium | - | 6.9 |
| 4 | Lamb | Lamb | meat | medium | - | 6.7 |
| 5 | Lamb Liver | Lambs Liver | meat | good | - | 6.5 |
| 6 | Lamb Kidney | Kidney | meat | good | - | 6.3 |
| 7 | Kale | Kale | veg | good | - | 6.1 |
| 8 | Broccoli | Broccoli | veg | good | - | 5.9 |
| 9 | Carrots | Carrots | veg | good | - | 5.7 |
| 10 | Apples | Apples | veg | good | - | 5.5 |
| 11 | Flaxseed | Linseed | veg | good | - | 5.3 |
| 12 | New Zealand Green Mussel | Green-Lipped Mussel | supplement | good | - | 5.1 |
| 13 | Honey | Honey | carb | medium | - | 4.8 |
| 14 | King Salmon Oil | Salmon Oil | oil | good | - | 4.6 |
| 15 | Coconut Oil | Coconut Oil | oil | medium | - | 4.4 |
| 16 | Barley Grass | Barley grass | carb | good | - | 4.2 |
| 17 | Vitamin E Supplement | Vitamin E | supplement | good | - | 4.0 |
| 18 | Kelp | Kelp | veg | good | - | 3.8 |
Brand
- [email protected]
- Address
- P.O Box 61 Pauanui Beach, 3546 New Zealand
- Contact page
- www.nznaturalpetfood.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.nznaturalpetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +7.83 |
| Carb share of dry matter | 16.5% | -0.115 | -1.90 |
| Oil share of dry matter | 18.6% | -0.092 | -1.71 |
| Vegetable share of dry matter | 24.1% | -0.005 | -0.12 |
| Supplement share of dry matter | 17.3% | -0.012 | -0.21 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +7.83 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 16.5% | -0.115 | -1.90 |
| Oil share of dry matter | 18.6% | -0.092 | -1.71 |
| Vegetable share of dry matter | 24.1% | -0.005 | -0.12 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 17.3% | -0.012 | -0.21 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 67.5
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 41 | 44.1 (band 18 to 40%) | 100 |
| Fat | 27 | 29 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 94 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 448 | 481.7 | 50 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Portion-control flag: 448 kcal/100g as fed with fat at 29% dry matter, above the reference band. High-energy foods need smaller portions.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "WOOF Wild Venison Air Dried Recipe is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for all life stages, including growth of large sized dogs (70 lbs or more as an adult)." — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made in small batches in New Zealand using only a few ingredients including venison, lamb meat, lamb green tripe, & sustainably farmed New Zealand Green Mussels. (on page) | provenance | not checkable | Manufacturer assertion |
| We combine the nutrition and taste of fresh, raw ingredients & air-dry them to protect the natural enzymes & nutrients, so none of the healthy goodness is cooked out. (on page) | Functional | not checkable | Manufacturer assertion |
| Topper, Mixer, or Treat - Use our venison dog food to add a nutritional boost to any meal. Your pup will enjoy this natural dog food as a snack or reward during training. (on page) | Functional | not checkable | Manufacturer assertion |
| Venison is loaded with nutrients. It has the added benefit of Lamb Green Tripe & New Zealand Green Mussels that support your pup's tissue, joint, gut, & digestive health. (on page) | Functional | not checkable | Manufacturer assertion |
| WOOF Wild Venison Air Dried Recipe is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for all life stages, including growth of large sized dogs (70 lbs or more as an adult). (on pack) | Content | consistent | Manufacturer assertion |
| WOOF dog food is free from artificial preservatives, flavors, fillers, gluten, grain, corn, soy, and GMOs, making it perfect for pets with allergies or sensitivities. (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from The New Zealand Natural Pet Food Co.
See all products from The New Zealand Natural Pet Food Co.
Alternatives to Wild Venison Air Dried Dog Food
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.