NUTREATS Freeze Dried Prime Beef Heart Treats
Treat complementary
Is NUTREATS Freeze Dried Prime Beef Heart Treats a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency40
- Safety100
- Evidencelimited50
Why you might choose it
- Single named animal protein: beef.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 4 poor-graded ingredients make up about 51% of the recipe.
- No analytical breakdown is published.
What the label tells us
- The label lists 7 ingredients.
- Names its animal sources (2 named ingredients).
- Every animal ingredient is a named source.
- Lists artificial colourings.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Storage
No refrigeration required; sold in a resealable pack.
Feeding guide
These natural treats are not a substitute for your dog's main meal. Treats should constitute no more than 10% of your dog's daily calorie intake. Always supervise your pet when feeding.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists wheat gluten
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (8)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 100% pure New Zealand beef heart | Heart | meat | good | - | 16.0 |
| 2 | Contains NO added gluten | Wheat Gluten | carb | poor | - | 15.0 |
| 3 | egg | Egg | meat | good | - | 14.0 |
| 4 | dairy | Dairy products | other | poor | - | 13.0 |
| 5 | soy | Soy Protein | carb | poor | - | 12.0 |
| 6 | artificial colours | Artificial colourings | additive | poor | - | 11.0 |
| 7 | sweeteners | unmatched | - | - | - | 10.0 |
| 8 | preservatives or wheat. | Preservatives | additive | medium | - | 9.0 |
Brand
- Website
- https://nutreats.co.nz/
- [email protected]
- Contact page
- nutreats.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Product page
- nutreats.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-28. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.4 | 9.191 | -4.13 |
| Carb share of dry matter | 38.5% | -0.115 | -4.43 |
| Additive share of dry matter | 29.2% | 0.163 | +4.75 |
| Other share of dry matter | 10.5% | -0.375 | -3.95 |
| Unrecognised share of dry matter | 8.1% | -0.027 | -0.21 |
| Recipe graded poor | 51.0% | -0.065 | -3.31 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 15.0% | 0.060 | +0.90 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -24.84 | 0.222 | -5.51 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.4 | 9.191 | -4.13 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 38.5% | -0.115 | -4.43 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 29.2% | 0.163 | +4.75 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 10.5% | -0.375 | -3.95 |
| Unrecognised share of dry matter | 8.1% | -0.027 | -0.21 |
| Recipe graded poor | 51.0% | -0.065 | -3.31 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 15.0% | 0.060 | +0.90 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -24.84 | 0.222 | -5.51 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Subtotal
- 42.0
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Contains NO added gluten, egg, dairy, soy, artificial colours, sweeteners, preservatives or wheat" — the declared label says otherwise on artificial colours.
Consistent with the label
- "Nothing artificial, no grain, no additives, colourings or preservatives" — supported by the declared artificial preservatives data.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Freeze-dried 100% natural New Zealand Beef Heart natural training treat (on pack) | Content | not checkable | Manufacturer assertion |
| rich in iron and B vitamins (on pack) | Nutrient | not checkable | Manufacturer assertion |
| 100% natural ingredients (on pack) | Content | not checkable | Manufacturer assertion |
| Made in New Zealand with love (on pack) | Content | not checkable | Manufacturer assertion |
| Nothing artificial, no grain, no additives, colourings or preservatives (on pack) | Free-from | consistent | Manufacturer assertion |
| Contains essential vitamins and minerals including taurine (on pack) | Nutrient | not checkable | Manufacturer assertion |
| freeze-dried for maximum nutrition (on pack) | Functional | not checkable | Manufacturer assertion |
| Contains NO added gluten, egg, dairy, soy, artificial colours, sweeteners, preservatives or wheat (on pack) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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