Naturalnzpetfood Canine Probiotics
Supplement complementary
Is Naturalnzpetfood Canine Probiotics a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency50
- Safety100
- Evidencemoderate100
Why you might choose it
- Doesn't list grain ingredients.
Why you might not
- A supplement, not a complete diet: feed as an extra, not the whole diet.
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
- No analytical breakdown is published.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Nutritional additives
Protexin multi-strain probiotic (six targeted probiotic strains including L. acidophilus and B. lactis); Alltech NuPro; CitriStim yeast mannan containing beta-glucans
Storage
Store in a cool, dark place out of direct sunlight. Once opened, use within 3 months
Feeding guide
1tsp scoop enclosed = 5g. Dogs under 10kg: 1 scoop per day. Dogs 10-20kg: 1.5 scoops per day. Dogs 20-30kg: 2 scoops per day. Dogs over 30kg: 2.5 scoops per day
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (6)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Flax seed fibre | Linseed | veg | good | - | 21.1 |
| 2 | oligofructose | Fructo-oligosaccharides | supplement | good | - | 19.3 |
| 3 | Protexin multi-strain probiotic | Probiotic | supplement | good | - | 17.5 |
| 4 | Alltech NuPro | unmatched | - | - | - | 15.8 |
| 5 | CitriStim yeast mannan containing beta-glucans | Beta-Glucans | supplement | good | - | 14.0 |
| 6 | natural antioxidant | Antioxidants | additive | medium | - | 12.3 |
Brand
- Website
- https://naturalnzpetfood.nz/
- [email protected]
- Phone
- 0275 89 39 29
- Address
- THE HOUSE OF FOOD LIMITED T/a Natural NZ Pet Foods and Treats, 55 Ryburn Road, Newstead, Hamilton, 3286
- Contact page
- naturalnzpetfood.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- naturalnzpetfood.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.74 |
| Vegetable share of dry matter | 22.4% | -0.005 | -0.12 |
| Additive share of dry matter | 13.0% | 0.163 | +2.13 |
| Supplement share of dry matter | 55.3% | -0.012 | -0.67 |
| Unrecognised share of dry matter | 9.3% | -0.027 | -0.25 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -14.74 | 0.222 | -3.27 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.74 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 22.4% | -0.005 | -0.12 |
| Additive share of dry matter | 13.0% | 0.163 | +2.13 |
| Supplement share of dry matter | 55.3% | -0.012 | -0.67 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 9.3% | -0.027 | -0.25 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -14.74 | 0.222 | -3.27 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 66.8
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "No fillers, grains, or artificial additives" — supported by the declared grain-free data.
13 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Manufactured under strict MPI guidelines using pasture-raised ingredients with full supply chain traceability (on page) | provenance | not checkable | Manufacturer assertion |
| Nine out of ten New Zealand veterinarians now recommend probiotics for maintaining gut health and a strong immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotic FOS which acts as fuel for good bacteria (on page) | Functional | not checkable | Manufacturer assertion |
| 2023 NZ clinical trial showing that ninety-two percent of dogs exhibited improved digestion within just three weeks of use (on page) | Functional | not checkable | Manufacturer assertion |
| Twenty billion CFUs work to replenish beneficial bacteria for gut harmony (on page) | Functional | not checkable | Manufacturer assertion |
| Helps to reduce the histamines that cause skin itching and paw licking for coat relief (on page) | Functional | not checkable | Manufacturer assertion |
| Fibre content firms stools to naturally support anal gland function (on page) | Functional | not checkable | Manufacturer assertion |
| Enhances the absorption of vitamins and minerals by up to forty percent (on page) | Functional | not checkable | Manufacturer assertion |
| Easily administered as a powder that can be mixed with wet or dry food without taste resistance (on page) | Functional | not checkable | Manufacturer assertion |
| Stable at room temperature without needing refrigeration (on page) | Functional | not checkable | Manufacturer assertion |
| NZ-grown flaxseed that provides insoluble fibre for bowel regularity (on page) | Content | not checkable | Manufacturer assertion |
| Number one selling dog probiotic in New Zealand from 2020 to 2024 (on page) | Content | not checkable | Manufacturer assertion |
| No fillers, grains, or artificial additives (on page) | Free-from | consistent | Manufacturer assertion |
| Six targeted probiotic strains like L. acidophilus and B. lactis (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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