myFurbaby Luxe Lamb Dog Food

Dry Extruded · complete

Poor
our rating

Our verdict

Is myFurbaby Luxe Lamb Dog Food a good dog food?

We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Doesn't list grain ingredients.
  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 4 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list turkey, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists dried chicken protein
  • Your dog avoids beef: the label lists beef
  • Your dog avoids lamb: the label lists lamb
  • Your dog avoids fish: the label lists green-lipped mussel
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (25)100% of the recipe is estimated

Estimated composition

  • supplement 24.3%
  • veg 18.6%
  • carb 14.8%
  • meat 14.7%
  • additive 14.3%
  • oil 8.9%
  • fibre 4.2%
#As declaredMatchedLabel readingDeclared %Est. %
1Lamb MeatLambmeat · medium-5.3
2Chicken MealDried chicken proteinmeat · good-5.2
3Faba BeansFaba Beanscarb · medium-5.1
4TapiocaTapiocacarb · medium-4.9
5Pea ProteinPea proteincarb · medium-4.8
6Canola MealRapeseedveg · medium-4.7
7PeasPeasveg · good-4.6
8Chicken Fat (preserved with Mixed Tocopherols)Chicken Oil and Fatoil · good-4.5
9Fish OilFish Oiloil · good-4.4
10Beef HydrolysateBeefmeat · medium-4.3
11Sugar Beet PulpBeet Pulpfibre · medium-4.2
12Sodium ChlorideSaltadditive · poor-4.1
13Calcium CarbonateCalcium Carbonatesupplement · medium-4.0
14Green-Lipped MusselGreen-Lipped Musselsupplement · good-3.9
15Choline ChlorideCholinesupplement · good-3.8
16Natural Citric AcidCitric Acidadditive · medium-3.7
17Potassium ChloridePotassium Chloridesupplement · medium-3.6
18Chicory RootChicory rootveg · good-3.5
19Natural Acetic AcidAcetic acidadditive · medium-3.4
20TaurineTaurinesupplement · good-3.3
21Yeast ExtractHydrolysed Yeastadditive · medium-3.2
22Ground ParsleyParsleyveg · good-3.1
23Essential MineralsVitamins and mineralssupplement · medium-2.9
24Essential VitaminsVitaminsupplement · good-2.8
25Rosemary ExtractRosemaryveg · good-2.7
  1. 1. Lamb Meat5.3% estimated
    Lamb · meat · medium
  2. 2. Chicken Meal5.2% estimated
    Dried chicken protein · meat · good
  3. 3. Faba Beans5.1% estimated
    Faba Beans · carb · medium
  4. 4. Tapioca4.9% estimated
    Tapioca · carb · medium
  5. 5. Pea Protein4.8% estimated
    Pea protein · carb · medium
  6. 6. Canola Meal4.7% estimated
    Rapeseed · veg · medium
  7. 7. Peas4.6% estimated
    Peas · veg · good
  8. 8. Chicken Fat (preserved with Mixed Tocopherols)4.5% estimated
    Chicken Oil and Fat · oil · good
  9. 9. Fish Oil4.4% estimated
    Fish Oil · oil · good
  10. 10. Beef Hydrolysate4.3% estimated
    Beef · meat · medium
  11. 11. Sugar Beet Pulp4.2% estimated
    Beet Pulp · fibre · medium
  12. 12. Sodium Chloride4.1% estimated
    Salt · additive · poor
  13. 13. Calcium Carbonate4.0% estimated
    Calcium Carbonate · supplement · medium
  14. 14. Green-Lipped Mussel3.9% estimated
    Green-Lipped Mussel · supplement · good
  15. 15. Choline Chloride3.8% estimated
    Choline · supplement · good
  16. 16. Natural Citric Acid3.7% estimated
    Citric Acid · additive · medium
  17. 17. Potassium Chloride3.6% estimated
    Potassium Chloride · supplement · medium
  18. 18. Chicory Root3.5% estimated
    Chicory root · veg · good
  19. 19. Natural Acetic Acid3.4% estimated
    Acetic acid · additive · medium
  20. 20. Taurine3.3% estimated
    Taurine · supplement · good
  21. 21. Yeast Extract3.2% estimated
    Hydrolysed Yeast · additive · medium
  22. 22. Ground Parsley3.1% estimated
    Parsley · veg · good
  23. 23. Essential Minerals2.9% estimated
    Vitamins and minerals · supplement · medium
  24. 24. Essential Vitamins2.8% estimated
    Vitamin · supplement · good
  25. 25. Rosemary Extract2.7% estimated
    Rosemary · veg · good

Nutrition and feedingProtein 31% · Fat 14%

Declared analysis (as fed)

NutrientAs fed
Protein31%
Fat14%
Fibre5%
Moisture12%
Calcium1.20%
Phosphorus1%

Energy: 322.5 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

Small breed (2-5kg): 50-100g / 0.5-1 cup; Medium breed (5-10kg): 100-170g / 1-1.5 cups; Large breed (10-30kg): 170-385g / 1.5-3.5 cups; Giant breed (30-60kg): 385-650g / 3.5-5.5 cups

No additives recorded yet.

Trust and sourceNo recalls recorded in our database · checked 2026-09-27

Brand and contact: myFurbaby

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-27
Scored with
Model v3 (methodology)
Product page
myfurbaby.co.nz

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 4.4/5 · 32 reviews

14 reviews on this product

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 44 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.3 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -3.8 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.30
Carb share of dry matter13.4%-0.115-1.54
Oil share of dry matter11.9%-0.092-1.10
Vegetable share of dry matter8.5%-0.005-0.04
Additive share of dry matter17.3%0.163+2.82
Supplement share of dry matter30.1%-0.012-0.37
Recipe graded poor4.1%-0.065-0.27
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient4.1%0.060+0.25
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-17.260.222-3.83
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.69.191+5.30
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter13.4%-0.115-1.54
Oil share of dry matter11.9%-0.092-1.10
Vegetable share of dry matter8.5%-0.005-0.04
Additive share of dry matter17.3%0.163+2.82
Supplement share of dry matter30.1%-0.012-0.37
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor4.1%-0.065-0.27
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient4.1%0.060+0.25
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-17.260.222-3.83
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Subtotal
44.0
Final score
44/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein3134.3 (band 18 to 40%)100
Fat1415.5 (band 5.5 to 20%)100
Fibre55.5 (band 0.5 to 5%)100
Calcium1.21.3 (band 0.5 to 2.5%)94.8
Phosphorus11.1 (band 0.4 to 1.6%)100
Calcium:phosphorus ratio1.21.2 (band 1 to 2%)82
Energy (kcal/100g)322.5356.4100

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

No nutritional additives section declared on the label.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✗ Additives declared (mandatory) - not on file0/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.

Consistent with the label

  • "grain free recipe" — supported by the declared grain-free data.
  • "High Protein to support an active lifestyle" — supported by the declared high protein data.
  • "Complete & Balanced Nutrition: A single-source diet that exceeds AAFCO requirements for a complete and balanced recipe" — supported by the declared complete and balanced data.
  • "formulated to meet the nutritional levels established by the AAFCO Nutrient Profile for all breeds and All Life Stages" — supported by the declared complete and balanced data.

6 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

ClaimTypeCheckSubstantiation
NZ Grass-fed Lamb Meat as the number one ingredient (on page)Contentnot checkableManufacturer assertion
grain free recipe (on page)Free-fromconsistentManufacturer assertion
made right here in Aotearoa with high-quality ingredients sourced predominantly in NZ (on page)Contentnot checkableManufacturer assertion
High Protein to support an active lifestyle (on page)High/low levelconsistentManufacturer assertion
Green Lipped Mussel for Joint Support (on page)Functionalnot checkableManufacturer assertion
Added prebiotics to assist digestive health (on page)Functionalnot checkableManufacturer assertion
Complete & Balanced Nutrition: A single-source diet that exceeds AAFCO requirements for a complete and balanced recipe (on page)ContentconsistentManufacturer assertion
formulated to meet the nutritional levels established by the AAFCO Nutrient Profile for all breeds and All Life Stages (on page)ContentconsistentManufacturer assertion
no mystery meal, no nasties (on page)Free-fromnot checkableManufacturer assertion
Small batch made here in New Zealand (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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