Mightymix Frozen Concentrate
Topper complementary
Is Mightymix Frozen Concentrate a good dog food?
This is a topper, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a topper should be fed alongside, not instead of, a complete diet.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency30
- Safety100
- Evidencelimited0
What the label tells us
- The label lists 15 ingredients.
- Names its animal sources (3 named ingredients).
- Uses generic terms (Beef, Pork): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Who is this food for?
We could not match this product's ingredients to our glossary, so suitability flags are unknown rather than clear.
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fats | Unspecified Animal Fats and Oils | oil | poor | - | 8.7 |
| 2 | beef | Beef | meat | medium | - | 8.4 |
| 3 | mutton | Mutton | meat | good | - | 8.1 |
| 4 | pork | Pork | meat | medium | - | 7.8 |
| 5 | wholegrain cereal | Cereals | carb | poor | - | 7.5 |
| 6 | salmon | Salmon | meat | good | - | 7.2 |
| 7 | apple cider vinegar | Vinegar | additive | medium | - | 7.0 |
| 8 | honey | Honey | carb | medium | - | 6.7 |
| 9 | garlic | Garlic | veg | medium | - | 6.4 |
| 10 | flaxseed flour | Linseed | veg | good | - | 6.1 |
| 11 | kelp | Kelp | veg | good | - | 5.8 |
| 12 | green-lipped mussel | Green-Lipped Mussel | supplement | good | - | 5.5 |
| 13 | eggs | Egg | meat | good | - | 5.2 |
| 14 | vitamins | Vitamins and minerals | supplement | medium | - | 4.9 |
| 15 | minerals and antioxidants | Antioxidants | additive | medium | - | 4.6 |
Brand
- Website
- https://www.mightymix.co.nz/
- [email protected]
- Phone
- 0800 644 489
- Contact page
- www.mightymix.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Product page
- www.mightymix.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-27. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.83 |
| Carb share of dry matter | 19.8% | -0.115 | -2.28 |
| Oil share of dry matter | 13.6% | -0.092 | -1.26 |
| Vegetable share of dry matter | 18.5% | -0.005 | -0.10 |
| Additive share of dry matter | 16.5% | 0.163 | +2.69 |
| Supplement share of dry matter | 15.2% | -0.012 | -0.19 |
| Recipe graded poor | 16.2% | -0.065 | -1.05 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 8.7% | 0.060 | +0.52 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -14.17 | 0.222 | -3.15 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.83 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 19.8% | -0.115 | -2.28 |
| Oil share of dry matter | 13.6% | -0.092 | -1.26 |
| Vegetable share of dry matter | 18.5% | -0.005 | -0.10 |
| Additive share of dry matter | 16.5% | 0.163 | +2.69 |
| Supplement share of dry matter | 15.2% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 16.2% | -0.065 | -1.05 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 8.7% | 0.060 | +0.52 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -14.17 | 0.222 | -3.15 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 46.5
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Frozen Concentrate is a supplement food due to its high-fat content and not a complete food" — the declared label says otherwise on complete and balanced.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| no artificial preservatives, colours or flavours added in our manufacturing process (on page) | Free-from | not checkable | Manufacturer assertion |
| No preservatives, artificial colours or flavours. (on pack) | Free-from | not checkable | Manufacturer assertion |
| A high energy frozen food supplement for all life stages of your dog. (on page) | Content | not checkable | Manufacturer assertion |
| the Mighty Mix Concentrate is designed as a high energy supplement due to the higher levels of fat (on page) | Content | not checkable | Manufacturer assertion |
| Frozen Concentrate is a supplement food due to its high-fat content and not a complete food (on page) | Content | contradicted | Manufacturer assertion |
| all our products are made here in New Zealand (on page) | Content | not checkable | Manufacturer assertion |
| increase in energy and vitality, shiny coat, bright eyes, stronger teeth and bones and superior joint mobility (on page) | Functional | not checkable | Manufacturer assertion |
| Fats are important for energy consumption as they are a readily digestible energy source for dogs. (on page) | Functional | not checkable | Manufacturer assertion |
| a combination of the omegas, salmon, green lipped mussels and kelp in the Mighty Mix Frozen Concentrate will help keep your dog active and on the go (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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