Is Mightymix Dog Roll a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The product scored 51 out of 100. The meat content contributed +4.6 points to the overall quality of the ingredient list, while -10.6 points were lost due to ingredients without printed percentages, -3 points were deducted for the carbohydrate content, and -2.4 points were lost for the processing format.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe51
- NutritionalNot recorded
- Transparency40
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Storage
Needs to be kept frozen until opened and then refrigerated for up to 10 days.
Feeding guide
Feed no more than 50% of diet as dog roll, the other half as Mighty Mix Dog Biscuits. Puppies: allow self-feeding within reason, up to 10 minutes per feed.
Who is this food for?
We could not match this product's ingredients to our glossary, so suitability flags are unknown rather than clear.
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (13)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Pork | Pork | meat | medium | - | 10.0 |
| 2 | beef | Beef | meat | medium | - | 9.6 |
| 3 | mutton | Mutton | meat | good | - | 9.2 |
| 4 | water | Water | other | - | - | 8.8 |
| 5 | wholegrain cereal | Cereals | carb | poor | - | 8.5 |
| 6 | honey | Honey | carb | medium | - | 8.1 |
| 7 | apple cider vinegar | Vinegar | additive | medium | - | 7.7 |
| 8 | garlic | Garlic | veg | medium | - | 7.3 |
| 9 | flaxseed flour | Linseed | veg | good | - | 6.9 |
| 10 | kelp | Kelp | veg | good | - | 6.5 |
| 11 | green-lipped mussel | Green-Lipped Mussel | supplement | good | - | 6.2 |
| 12 | eggs | Egg | meat | good | - | 5.8 |
| 13 | vitamins and minerals. | Vitamins and minerals | supplement | medium | - | 5.4 |
Brand
- Website
- https://www.mightymix.co.nz/
- [email protected]
- Phone
- 0800 644 489
- Contact page
- www.mightymix.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- www.mightymix.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-27. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Vegetable share of dry matter | 24.0% | -0.005 | -0.12 |
| Additive share of dry matter | 12.6% | 0.163 | +2.05 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Recipe graded poor | 8.5% | -0.065 | -0.55 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.5% | 0.060 | +0.51 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.23 | 0.222 | -2.05 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 24.0% | -0.005 | -0.12 |
| Additive share of dry matter | 12.6% | 0.163 | +2.05 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 8.5% | -0.065 | -0.55 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.5% | 0.060 | +0.51 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.23 | 0.222 | -2.05 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 50.5
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Formulated to meet AAFCO guidelines for all life stages" — supported by the declared complete and balanced data.
- "Provides a balanced and complete diet for dogs of all breeds and ages" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Low cereal dog food option (on page) | Content | not checkable | Manufacturer assertion |
| no preservatives, artificial colours and flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Contains less than 20% of whole grain cereal in a roll (on page) | Content | not checkable | Manufacturer assertion |
| High meat content (on page) | Content | not checkable | Manufacturer assertion |
| Made right here in New Zealand (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet AAFCO guidelines for all life stages (on page) | Content | consistent | Manufacturer assertion |
| Provides a balanced and complete diet for dogs of all breeds and ages (on page) | Content | consistent | Manufacturer assertion |
| High energy from unprocessed meat fats (on page) | Functional | not checkable | Manufacturer assertion |
| Mighty Mix uses a mix of natural super foods which are rich in micro-nutrients (on page) | Content | not checkable | Manufacturer assertion |
| Supports Local (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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