Our verdict
Is Mightymix Dog Roll a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, turkey, venison, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids lamb: the label lists mutton
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids pork: the label lists pork
- Your dog avoids grain: the label lists cereals
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (13)100% of the recipe is estimated
Estimated composition
- meat 34.6%
- veg 20.8%
- carb 16.5%
- supplement 11.5%
- other 8.8%
- additive 7.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Pork | Pork | meat · medium | - | 10.0 |
| 2 | beef | Beef | meat · medium | - | 9.6 |
| 3 | mutton | Mutton | meat · good | - | 9.2 |
| 4 | water | Water | other | - | 8.8 |
| 5 | wholegrain cereal | Cereals | carb · poor | - | 8.5 |
| 6 | honey | Honey | carb · medium | - | 8.1 |
| 7 | apple cider vinegar | Apple Cider Vinegar | additive · medium | - | 7.7 |
| 8 | garlic | Garlic | veg · medium | - | 7.3 |
| 9 | flaxseed flour | Linseed | veg · good | - | 6.9 |
| 10 | kelp | Kelp | veg · good | - | 6.5 |
| 11 | green-lipped mussel | Green-Lipped Mussel | supplement · good | - | 6.2 |
| 12 | eggs | Egg | meat · good | - | 5.8 |
| 13 | vitamins and minerals. | Vitamins and minerals | supplement · medium | - | 5.4 |
- 1. Pork10.0% estimated
- 2. beef9.6% estimated
- 3. mutton9.2% estimated
- 4. water8.8% estimated
- 5. wholegrain cereal8.5% estimated
- 6. honey8.1% estimated
- 7. apple cider vinegar7.7% estimated
- 8. garlic7.3% estimated
- 9. flaxseed flour6.9% estimated
- 10. kelp6.5% estimated
- 11. green-lipped mussel6.2% estimated
- 12. eggs5.8% estimated
- 13. vitamins and minerals.5.4% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Needs to be kept frozen until opened and then refrigerated for up to 10 days.
Feeding guide
Feed no more than 50% of diet as dog roll, the other half as Mighty Mix Dog Biscuits. Puppies: allow self-feeding within reason, up to 10 minutes per feed.
No additives recorded yet.
Trust and sourceNo recalls recorded in our database · checked 2026-09-27
Brand and contact: Mightymix
- Website
- https://www.mightymix.co.nz/
- [email protected]
- Phone
- 0800 644 489
- Contact page
- www.mightymix.co.nz
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- www.mightymix.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 51 out of 100. The meat content contributed +4.6 points to the overall quality of the ingredient list, while -10.6 points were lost due to ingredients without printed percentages, -3 points were deducted for the carbohydrate content, and -2.4 points were lost for the processing format.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Vegetable share of dry matter | 24.0% | -0.005 | -0.12 |
| Additive share of dry matter | 12.6% | 0.163 | +2.05 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Recipe graded poor | 8.5% | -0.065 | -0.55 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.5% | 0.060 | +0.51 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.23 | 0.222 | -2.05 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 24.0% | -0.005 | -0.12 |
| Additive share of dry matter | 12.6% | 0.163 | +2.05 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 8.5% | -0.065 | -0.55 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.5% | 0.060 | +0.51 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.23 | 0.222 | -2.05 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 50.5
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Formulated to meet AAFCO guidelines for all life stages" — supported by the declared complete and balanced data.
- "Provides a balanced and complete diet for dogs of all breeds and ages" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Low cereal dog food option (on page) | Content | not checkable | Manufacturer assertion |
| no preservatives, artificial colours and flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Contains less than 20% of whole grain cereal in a roll (on page) | Content | not checkable | Manufacturer assertion |
| High meat content (on page) | Content | not checkable | Manufacturer assertion |
| Made right here in New Zealand (on page) | Content | not checkable | Manufacturer assertion |
| Formulated to meet AAFCO guidelines for all life stages (on page) | Content | consistent | Manufacturer assertion |
| Provides a balanced and complete diet for dogs of all breeds and ages (on page) | Content | consistent | Manufacturer assertion |
| High energy from unprocessed meat fats (on page) | Functional | not checkable | Manufacturer assertion |
| Mighty Mix uses a mix of natural super foods which are rich in micro-nutrients (on page) | Content | not checkable | Manufacturer assertion |
| Supports Local (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Dog Roll
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