Kooky Kibble NZ KNomNoms Assorted Dog Treats
Treat complementary
Is Kooky Kibble NZ KNomNoms Assorted Dog Treats a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency35
- Safety100
- Evidencemoderate100
Why you might choose it
- Doesn't list grain ingredients.
- Declares energy content, which most labels omit.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 4 poor-graded ingredients make up about 24% of the recipe.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
What the label tells us
- The label lists 16 ingredients.
- Uses generic terms (Chicken, Beef, Lamb): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 12%
- Fat
- 6%
- Fibre
- 5%
- Moisture
- 20%
Energy: 290 kcal/100g
Additives & feeding info
No additives recorded yet.
Reviews
91 reviews on this product · 4.9/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids lamb: the label lists lamb
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (16)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat | medium | - | 8.2 |
| 2 | Beef | Beef | meat | medium | - | 7.9 |
| 3 | Lamb | Lamb | meat | medium | - | 7.7 |
| 4 | Potatoes | Potatoes | carb | medium | - | 7.4 |
| 5 | Tapioca | Tapioca | carb | medium | - | 7.1 |
| 6 | Glycerine | Glycerine | other | medium | - | 6.9 |
| 7 | Vegetable Protein | Vegetable protein extracts | carb | poor | - | 6.6 |
| 8 | Peas | Peas | veg | medium | - | 6.4 |
| 9 | Animal Fat | Unspecified Animal Fats and Oils | oil | poor | - | 6.1 |
| 10 | Vegetable Oil | Vegetable oil | oil | medium | - | 5.9 |
| 11 | Flavour | Smoked Flavour | additive | poor | - | 5.6 |
| 12 | Colour | Caramel Colour | additive | poor | - | 5.4 |
| 13 | Buffered Vinegar | Vinegar | additive | medium | - | 5.1 |
| 14 | Green Tea Extract | Green Tea | veg | good | - | 4.8 |
| 15 | Rosemary Extract | Rosemary | veg | good | - | 4.6 |
| 16 | Spearmint Extract | Spearmint | veg | good | - | 4.3 |
Brand
- Website
- https://kookykibble.co.nz/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- kookykibble.co.nz
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.1 | 9.191 | -1.31 |
| Carb share of dry matter | 19.4% | -0.115 | -2.23 |
| Oil share of dry matter | 24.3% | -0.092 | -2.23 |
| Vegetable share of dry matter | 6.2% | -0.005 | -0.03 |
| Additive share of dry matter | 29.6% | 0.163 | +4.82 |
| Other share of dry matter | 7.0% | -0.375 | -2.64 |
| Recipe graded poor | 23.7% | -0.065 | -1.54 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.6% | 0.060 | +0.40 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -19.98 | 0.222 | -4.44 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.1 | 9.191 | -1.31 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 19.4% | -0.115 | -2.23 |
| Oil share of dry matter | 24.3% | -0.092 | -2.23 |
| Vegetable share of dry matter | 6.2% | -0.005 | -0.03 |
| Additive share of dry matter | 29.6% | 0.163 | +4.82 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 7.0% | -0.375 | -2.64 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 23.7% | -0.065 | -1.54 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.6% | 0.060 | +0.40 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -19.98 | 0.222 | -4.44 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 30.9
- Final score
- 31/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain-free dog treat recipe" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made in New Zealand (on page) | provenance | not checkable | Manufacturer assertion |
| Natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
| no rawhide in them (on page) | Free-from | not checkable | Manufacturer assertion |
| Over 100 bite-sized treats per bag (on page) | Content | not checkable | Manufacturer assertion |
| Grain-free dog treat recipe (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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