CountryPet Naturals Pet Food from New Zealand New Zealand Grass-Fed Beef Frozen Dog Food
Fresh Frozen · complete
Our verdict
Is CountryPet Naturals Pet Food from New Zealand New Zealand Grass-Fed Beef Frozen Dog Food a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists fish oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (31)100% of the recipe is estimated
Estimated composition
- supplement 54.3%
- meat 16.6%
- additive 10.9%
- oil 7.8%
- veg 7.3%
- mineral 3.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 4.3 |
| 2 | Beef Tripe | Beef Tripe | meat · medium | - | 4.2 |
| 3 | Beef Lung | Beef lung | meat · medium | - | 4.1 |
| 4 | Beef Liver | Beef Liver | meat · good | - | 4.0 |
| 5 | Flaxseed | Linseed | veg · good | - | 4.0 |
| 6 | Fish Oil | Fish Oil | oil · good | - | 3.9 |
| 7 | Sunflower Oil | Sunflower oil | oil · good | - | 3.8 |
| 8 | Citric Acid | Citric Acid | additive · medium | - | 3.8 |
| 9 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.7 |
| 10 | Salt | Salt | additive · poor | - | 3.6 |
| 11 | Dried Seaweed | Dried Sea Algae | supplement · good | - | 3.6 |
| 12 | Mixed Tocopherols | Tocopherols | additive · good | - | 3.5 |
| 13 | Choline Chloride | Choline | supplement · good | - | 3.4 |
| 14 | Chickpea | Chickpeas | veg · good | - | 3.4 |
| 15 | Magnesium Oxide | Magnesium Oxide | supplement · good | - | 3.3 |
| 16 | Taurine | Taurine | supplement · good | - | 3.2 |
| 17 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 3.2 |
| 18 | Iron Proteinate | Iron Proteinate | mineral · good | - | 3.1 |
| 19 | Vitamin E Supplement | Vitamin E | supplement · good | - | 3.0 |
| 20 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 3.0 |
| 21 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.9 |
| 22 | Niacin Supplement | Niacin | supplement · good | - | 2.8 |
| 23 | Sodium Selenite | Sodium selenite | supplement · poor | - | 2.7 |
| 24 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.7 |
| 25 | Pantothenic Acid | Pantothenic Acid | supplement · good | - | 2.6 |
| 26 | Riboflavin | Riboflavin | supplement · good | - | 2.5 |
| 27 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.5 |
| 28 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 2.4 |
| 29 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 2.3 |
| 30 | Folic Acid | Folic acid | supplement · good | - | 2.3 |
| 31 | Calcium Iodate. | Calcium iodate | supplement · medium | - | 2.2 |
- 1. Beef4.3% estimated
- 2. Beef Tripe4.2% estimated
- 3. Beef Lung4.1% estimated
- 4. Beef Liver4.0% estimated
- 5. Flaxseed4.0% estimated
- 6. Fish Oil3.9% estimated
- 7. Sunflower Oil3.8% estimated
- 8. Citric Acid3.8% estimated
- 9. Potassium Chloride3.7% estimated
- 10. Salt3.6% estimated
- 11. Dried Seaweed3.6% estimated
- 12. Mixed Tocopherols3.5% estimated
- 13. Choline Chloride3.4% estimated
- 14. Chickpea3.4% estimated
- 15. Magnesium Oxide3.3% estimated
- 16. Taurine3.2% estimated
- 17. Zinc Proteinate3.2% estimated
- 18. Iron Proteinate3.1% estimated
- 19. Vitamin E Supplement3.0% estimated
- 20. Vitamin D3 Supplement3.0% estimated
- 21. Copper Proteinate2.9% estimated
- 22. Niacin Supplement2.8% estimated
- 23. Sodium Selenite2.7% estimated
- 24. Manganese Proteinate2.7% estimated
- 25. Pantothenic Acid2.6% estimated
- 26. Riboflavin2.5% estimated
- 27. Thiamine Mononitrate2.5% estimated
- 28. Pyridoxine Hydrochloride2.4% estimated
- 29. Vitamin B12 Supplement2.3% estimated
- 30. Folic Acid2.3% estimated
- 31. Calcium Iodate.2.2% estimated
Nutrition and feeding
Declared analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Store frozen for up to 2 years. Rolls should be stored and defrosted in the refrigerator over an 8-24 hour period before serving. Once defrosted, unopened food can be stored in the refrigerator for up to 2 weeks. Once opened, refrigerate and use within 7-10 days. Once portioned, food can be refrozen once without negative effect on quality.
Feeding guide
Serve as a complete and balanced meal, or mix with current food. For puppies, feed up to twice the normal adult requirement in 2-3 feedings; for pregnant/lactating females, offer up to 3x normal amount. Adult dogs: 5-20 lbs: 4-8 oz/day (2-4 portions); 21-40 lbs: 8-16 oz (4-8 portions); 41-60 lbs: 16-22 oz (8-11 portions); 61-100 lbs: 22-32 oz (11-16 portions); +25 lbs: +4 oz (+2 portions). Each roll contains twelve 2-oz portions.
Additives declared on the label
Nutritional additives
Taurine; Zinc Proteinate; Iron Proteinate; Vitamin E Supplement; Vitamin D3 Supplement; Copper Proteinate; Niacin Supplement; Sodium Selenite; Manganese Proteinate; Pantothenic Acid; Riboflavin; Thiamine Mononitrate; Pyridoxine Hydrochloride; Vitamin B12 Supplement; Folic Acid; Calcium Iodate
Technological additives
Citric Acid; Mixed Tocopherols
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: CountryPet Naturals Pet Food from New Zealand
- Website
- https://www.countrypet.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.countrypet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The food we looked at scored 56 points out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, pulled the score down by -10.6. The overall quality of the ingredient list added +6.2 points, while the additive load took away -2.9 and the processing format took away -2.4.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.22 |
| Oil share of dry matter | 9.7% | -0.092 | -0.89 |
| Vegetable share of dry matter | 5.2% | -0.005 | -0.03 |
| Additive share of dry matter | 12.4% | 0.163 | +2.02 |
| Supplement share of dry matter | 63.1% | -0.012 | -0.77 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.6% | 0.060 | +0.22 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.17 | 0.222 | -2.92 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.22 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 9.7% | -0.092 | -0.89 |
| Vegetable share of dry matter | 5.2% | -0.005 | -0.03 |
| Additive share of dry matter | 12.4% | 0.163 | +2.02 |
| Supplement share of dry matter | 63.1% | -0.012 | -0.77 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.6% | 0.060 | +0.22 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.17 | 0.222 | -2.92 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 56.2
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Declared fortification: 16 nutritional additives on the label
- Taurine
- Zinc Proteinate
- Iron Proteinate
- Vitamin E Supplement
- Vitamin D3 Supplement
- Copper Proteinate
- Niacin Supplement
- Sodium Selenite
- Manganese Proteinate
- Pantothenic Acid
- Riboflavin
- Thiamine Mononitrate
- Pyridoxine Hydrochloride
- Vitamin B12 Supplement
- Folic Acid
- Calcium Iodate
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Free-range, antibiotic/hormone-free (on page) | provenance | not checkable | Manufacturer assertion |
| 100% New Zealand crafted (on page) | provenance | not checkable | Manufacturer assertion |
| Great for allergies, GI issues (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced food for all life stages (on page) | Functional | not checkable | Manufacturer assertion |
| Fortified with Taurine, so great for Cats too! (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free, Gluten-free (on page) | Content | not checkable | Manufacturer assertion |
| 91% New Zealand Grass-Fed Beef (on page) | Content | not checkable | Manufacturer assertion |
| Gently cooked & quick frozen (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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