Ambassador Premium Dog Food Hypoallergenic Salmon and Rice
Dry Extruded complete High meat Clear label

Is Ambassador Premium Dog Food Hypoallergenic Salmon and Rice a good dog food?
We score it 58/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 58 out of 100 based on several key factors. The processing format contributed -6.7 points, and the overall quality of the ingredient list added +5.6 points. On the other hand, ingredients without printed percentages resulted in -5.1 points, while the carbohydrate content accounted for -4.3 points.
48% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe58
- Nutritionalmedium96
- Transparency60
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Meat makes up an estimated 34% of the dry matter.
- Prints ingredient percentages on the label.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 24%
- Fat
- 15%
- Fibre
- 2.50%
- Ash
- 6.80%
- Moisture
- 8%
Additives & feeding info
Nutritional additives
Vitamin A 19,000 iu/kg; Vitamin D3 1,900 iu/kg; Vitamin E 110 mg/kg; Ferrous Sulphate Monohydrate 133 mg/kg; Copper Sulphate Pentahydrate 28 mg/kg; Manganese Sulphate Monohydrate 94 mg/kg; Zinc Sulphate Monohydrate 278 mg/kg; Calcium Iodate 1.6 mg/kg; Sodium Selenite 0.55 mg/kg
Technological additives
Antioxidants (natural mixed tocopherols)
Storage
Prior to opening should be stored in dry cool conditions, after opening store in an air tight container in dry cool conditions.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon protein
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Salmon Meal (26%) | Salmon Protein | meat | good | 26 | 26.0 |
| 2 | Rice (26%) | Rice - white | carb | medium | 26 | 26.0 |
| 3 | Barley | Barley | carb | medium | - | 5.2 |
| 4 | Maize | Maize / Corn | carb | medium | - | 5.0 |
| 5 | Chicken fat | Chicken Oil and Fat | oil | medium | - | 4.8 |
| 6 | Beet Pulp | Beet Pulp | fibre | medium | - | 4.5 |
| 7 | Poultry Meal | Dehydrated Poultry Proteins | meat | medium | - | 4.3 |
| 8 | Chicken Digest | Digest | meat | poor | - | 4.1 |
| 9 | Fish Oil | Fish Oil | oil | good | - | 3.9 |
| 10 | Minerals | Vitamins and minerals | supplement | medium | - | 3.7 |
| 11 | Whole Linseed | Linseed | veg | good | - | 3.5 |
| 12 | Pre-biotic FOS | unmatched | - | - | - | 3.2 |
| 13 | Brewers yeast | Brewer's Yeast | supplement | good | - | 3.0 |
| 14 | Yucca Extract & Rosemary Extract. | Rosemary | veg | good | - | 2.8 |
Brand
- [email protected]
- Phone
- +44 (0)28 8224 0950
- Address
- Ambassador Dog Food Ltd, 3 Golan Road, Omagh, Co Tyrone, BT79 7TJ
- Contact page
- ambassadordogfood.ie
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- ambassadordogfood.ie
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.65 |
| Meat share of dry matter | 28.2% | 0.096 | +2.71 |
| Carb share of dry matter | 37.5% | -0.115 | -4.32 |
| Oil share of dry matter | 10.1% | -0.092 | -0.93 |
| Vegetable share of dry matter | 4.2% | -0.005 | -0.02 |
| Supplement share of dry matter | 7.3% | -0.012 | -0.09 |
| Unrecognised share of dry matter | 1.9% | -0.027 | -0.05 |
| Recipe graded poor | 4.1% | -0.065 | -0.27 |
| Poor-quality meat in recipe | 4.1% | -0.179 | -0.73 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.1% | 0.060 | +0.25 |
| Undeclared quantities | 48.0% | -0.106 | -5.07 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.65 |
| Meat share of dry matter | 28.2% | 0.096 | +2.71 |
| Carb share of dry matter | 37.5% | -0.115 | -4.32 |
| Oil share of dry matter | 10.1% | -0.092 | -0.93 |
| Vegetable share of dry matter | 4.2% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.3% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.9% | -0.027 | -0.05 |
| Recipe graded poor | 4.1% | -0.065 | -0.27 |
| Poor-quality meat in recipe | 4.1% | -0.179 | -0.73 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.1% | 0.060 | +0.25 |
| Undeclared quantities | 48.0% | -0.106 | -5.07 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 57.9
- Final score
- 58/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18 to 40%) | 92.1 |
| Fat | 15 | 16.3 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.7 (band 0.5 to 5%) | 99.6 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (52% of the recipe mass) (voluntary) | 10.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| added salmon oil to improve brain function, coat condition and reduce joint inflammation (on page) | Functional | not checkable | Manufacturer assertion |
| contains a natural prebiotic to improve digestive health and aid in the growth of friendly bacteria (on page) | Functional | not checkable | Manufacturer assertion |
| contains yeast extract to help support the immune system (on page) | Functional | not checkable | Manufacturer assertion |
| hypoallergenic to help reduce common canine allergies like itchiness, ear infections, swelling, scaly skin, and pimples (on page) | Functional | not checkable | Manufacturer assertion |
| only contains natural ingredients & anti-oxidants (on page) | Free-from | not checkable | Manufacturer assertion |
| rich in salmon (26%) and rice (26%) (on page) | Content | not checkable | Manufacturer assertion |
| wheat gluten free to help improve digestion and reduce allergic reactions (on page) | Free-from | not checkable | Manufacturer assertion |
| has Omega 3 & 6 to help prevent gout, allergies, a poor immune system, eczema, poor coat, increased shedding, poor wound healing, poor growth, poor renal function, liver disorders and dermatitis (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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