Our verdict
Is Wildborn Wild Mustang mit Pferdefleisch a good dog food?
We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
82% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (22)82% of the recipe is estimated
Estimated composition
- veg 34.7%
- unknown 21.9%
- carb 19.3%
- supplement 10.4%
- meat 4.9%
- oil 4.6%
- other 4.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Horse (18%) | Horse | meat · good | 18 | 18.0 |
| 2 | Sweet Potato (15%) | Sweet Potatoes | carb · good | 15 | 15.0 |
| 3 | Potato Starch | Potato starch | carb · poor | - | 4.0 |
| 4 | Horse Meat (12%) | Horse Meat | meat · good | 12 | 12.0 |
| 5 | Potato Flakes | Potatoes | carb · medium | - | 3.9 |
| 6 | Animal Fat | Unspecified Animal Fats and Oils | oil · poor | - | 3.8 |
| 7 | Peas | Peas | veg · good | - | 3.7 |
| 8 | Potato Protein | Potato protein | carb · medium | - | 3.6 |
| 9 | Protein Hydrolysate | Protein Hydrolysate | other · poor | - | 3.4 |
| 10 | Cranberries | Cranberries | veg · good | - | 3.3 |
| 11 | Blueberries | Blueberries | veg · good | - | 3.2 |
| 12 | Brewer's Yeast | Brewer's Yeast | supplement · good | - | 3.1 |
| 13 | Yucca Extract | Yucca Schidigera | supplement · good | - | 3.0 |
| 14 | Nettle | Nettles | veg · good | - | 2.9 |
| 15 | Blackberry Leaves | Blackberry Leaves | veg · good | - | 2.8 |
| 16 | Yarrow | Yarrow | veg · good | - | 2.7 |
| 17 | Fennel | Fennel | veg · good | - | 2.6 |
| 18 | Caraway | Caraway | veg · good | - | 2.4 |
| 19 | Chamomile Flowers | Chamomile Flowers (Dried) | supplement · good | - | 2.3 |
| 20 | Mistletoe | Mistletoe | veg · medium | - | 2.2 |
| 21 | Gentian Root | Dried Gentian Root | veg · good | - | 2.1 |
| 22 | Centaury (0.05%) | Dried Centaury | veg · good | 0.05 | 0.05 |
- 1. Fresh Horse (18%)18% declared18.0% estimated
- 2. Sweet Potato (15%)15% declared15.0% estimated
- 3. Potato Starch4.0% estimated
- 4. Horse Meat (12%)12% declared12.0% estimated
- 5. Potato Flakes3.9% estimated
- 6. Animal Fat3.8% estimated
- 7. Peas3.7% estimated
- 8. Potato Protein3.6% estimated
- 9. Protein Hydrolysate3.4% estimated
- 10. Cranberries3.3% estimated
- 11. Blueberries3.2% estimated
- 12. Brewer's Yeast3.1% estimated
- 13. Yucca Extract3.0% estimated
- 14. Nettle2.9% estimated
- 15. Blackberry Leaves2.8% estimated
- 16. Yarrow2.7% estimated
- 17. Fennel2.6% estimated
- 18. Caraway2.4% estimated
- 19. Chamomile Flowers2.3% estimated
- 20. Mistletoe2.2% estimated
- 21. Gentian Root2.1% estimated
- 22. Centaury (0.05%)0.05% declared0.05% estimated
Nutrition and feedingProtein 24% · Fat 12.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 12.50% |
| Fibre | 2.50% |
| Ash | 8.20% |
| Omega-3 fatty acids | 0.23% |
| Omega-6 fatty acids | 2.21% |
| Calcium | 2.10% |
| Phosphorus | 1.25% |
| Sodium | 0.22% |
Energy: 372 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Recommended daily amounts by dog weight (kg): 2.5-5: 50-90g; 5-7.5: 90-120g; 7.5-10: 120-155g; 10-12.5: 150-175g; 12.5-15: 175-200g; 15-17.5: 200-225g; 17.5-20: 225-250g; 20-22.5: 250-270g; 22.5-25: 270-295g; 25-30: 295-335g; 30-35: 335-375g; 35-40: 375-415g; 40-45: 415-455g; 45-50: 455-495g; 50-60: 495-565g; 60-70: 565-635g
Additives declared on the label
Nutritional additives
Vitamin A: 12 000 I.E.; Vitamin D3: 1 200 I.E.; Vitamin E: 100 mg; Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat): 10 mg; Zink (als Zinkoxid): 70 mg; Zink (als Aminosäure, Zinkchelat, Hydrat): 5,3 mg; Jod (als Calciumjodat, wasserfrei): 2 mg; Selen (als Natriumselenit): 0,2 mg; Taurin: 300 mg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
25 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 43 out of 100. The inclusion of ingredients without printed percentages contributed -8.7 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +2.9 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.88 |
| Carb share of dry matter | 11.9% | -0.115 | -1.37 |
| Oil share of dry matter | 11.3% | -0.092 | -1.04 |
| Vegetable share of dry matter | 17.8% | -0.005 | -0.09 |
| Supplement share of dry matter | 23.5% | -0.012 | -0.29 |
| Other share of dry matter | 5.3% | -0.375 | -1.97 |
| Unrecognised share of dry matter | 27.0% | -0.027 | -0.71 |
| Recipe graded poor | 13.9% | -0.065 | -0.90 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.0% | 0.060 | +0.30 |
| Undeclared quantities | 82.0% | -0.106 | -8.66 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.14 | 0.222 | -0.03 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.88 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 11.9% | -0.115 | -1.37 |
| Oil share of dry matter | 11.3% | -0.092 | -1.04 |
| Vegetable share of dry matter | 17.8% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.5% | -0.012 | -0.29 |
| Other share of dry matter | 5.3% | -0.375 | -1.97 |
| Unrecognised share of dry matter | 27.0% | -0.027 | -0.71 |
| Recipe graded poor | 13.9% | -0.065 | -0.90 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.0% | 0.060 | +0.30 |
| Undeclared quantities | 82.0% | -0.106 | -8.66 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.14 | 0.222 | -0.03 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 43.0
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.5 (band 18.497237569060772 to 40%) | 92.4 |
| Fat | 12.5 | 13.8 (band 5.651933701657457 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 2.1 | 2.3 (band 0.5138121546961325 to 2.5%) | 100 |
| Phosphorus | 1.25 | 1.4 (band 0.411049723756906 to 1.6%) | 100 |
| Sodium | 0.22 | 0.2 (band 0.1027624309392265+%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 372 | 411 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A: 12 000 I.E.
- Vitamin D3: 1 200 I.E.
- Vitamin E: 100 mg
- Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat): 10 mg
- Zink (als Zinkoxid): 70 mg
- Zink (als Aminosäure, Zinkchelat, Hydrat): 5,3 mg
- Jod (als Calciumjodat, wasserfrei): 2 mg
- Selen (als Natriumselenit): 0,2 mg
- Taurin: 300 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (18% of the recipe mass) (voluntary) | 3.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| hypoallergene Zusammensetzung (on pack) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker (on pack) | Functional | not checkable | Manufacturer assertion |
| leicht verdaulich (on pack) | Functional | not checkable | Manufacturer assertion |
| fördert die Verdauungstätigkeit (on pack) | Functional | not checkable | Manufacturer assertion |
| unterstützt gesunde Blutzuckerwerte (on pack) | Functional | not checkable | Manufacturer assertion |
| sorgt für den bestmöglichen Erhalt der Muskelmasse (on pack) | Functional | not checkable | Manufacturer assertion |
| 46 % tierisches Protein* (on pack) | High/low level | not checkable | Manufacturer assertion |
| Fleischanteil 100 % vom Pferd, ohne Getreide (on pack) | Content | not checkable | Manufacturer assertion |
| ohne Getreide (on pack) | Free-from | not checkable | Manufacturer assertion |
| enthält alle notwendigen Nährstoffe, Vitamine und Mineralien (on pack) | Content | not checkable | Manufacturer assertion |
| Fleisch in Lebensmittelqualität aus kontrollierter Herkunft (on pack) | Content | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6- und Omega-3-Fettsäuren (on pack) | Content | not checkable | Manufacturer assertion |
| natürlich angepasste Kombination von Gemüse, Obst und Kräutern (on pack) | Content | not checkable | Manufacturer assertion |
| ohne Sonnenblumenöl (on pack) | Free-from | not checkable | Manufacturer assertion |
| einzigartig im Geschmack (on pack) | Content | not checkable | Manufacturer assertion |
| Alleinfuttermittel für ausgewachsene Hunde - mit extra viel Frischfleisch - 46 % (on pack) | Content | not checkable | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Vitamin K3, Geruchs-Farb- oder Geschmacksverstärkern und künstlichen Konservierungsmitteln (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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