Our verdict
Is Wildborn SOFT PUPPY a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists seafood
- Your dog avoids pork: the label lists pork
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 20.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (12)4% of the recipe is estimated
Estimated composition
- meat 65.7%
- carb 21.5%
- unknown 10.0%
- veg 1.5%
- fibre 0.7%
- other 0.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 35% Turkey | Turkey | meat · medium | 35 | 35.0 |
| 2 | 20% Fish | Seafood | meat · medium | 20 | 20.0 |
| 3 | 10% Iberico Pork | Pork | meat · medium | 10 | 10.0 |
| 4 | 10% Duck | Duck | meat · medium | 10 | 10.0 |
| 5 | 20% Potato | Potatoes | carb · medium | 20 | 20.0 |
| 6 | Sugar Beet Pulp | Beet Pulp | fibre · medium | - | 0.7 |
| 7 | Egg | Egg | meat · good | - | 0.7 |
| 8 | Vegetable Glycerin | Glycerine | other · medium | - | 0.6 |
| 9 | 1.5% Sweet Potato | Sweet Potatoes | carb · good | 1.5 | 1.5 |
| 10 | Caraway | Caraway | veg · good | - | 0.6 |
| 11 | Thyme | Thyme | veg · good | - | 0.5 |
| 12 | Turmeric | Turmeric | veg · good | - | 0.4 |
- 1. 35% Turkey35% declared35.0% estimated
- 2. 20% Fish20% declared20.0% estimated
- 3. 10% Iberico Pork10% declared10.0% estimated
- 4. 10% Duck10% declared10.0% estimated
- 5. 20% Potato20% declared20.0% estimated
- 6. Sugar Beet Pulp0.7% estimated
- 7. Egg0.7% estimated
- 8. Vegetable Glycerin0.6% estimated
- 9. 1.5% Sweet Potato1.5% declared1.5% estimated
- 10. Caraway0.6% estimated
- 11. Thyme0.5% estimated
- 12. Turmeric0.4% estimated
Nutrition and feedingProtein 29.50% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29.50% |
| Fat | 15% |
| Fibre | 2% |
| Ash | 7% |
| Moisture | 25% |
| Calcium | 1.50% |
| Phosphorus | 1.10% |
Energy: 331 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Kann sowohl trocken als auch angefeuchtet verfüttert werden. Bitte ausreichend frisches Wasser zur Verfügung stellen. Tägliche Mengen je nach Gewicht des Welpen (z.B. 5 kg Hund: 141-212 g; 10 kg: 297-357 g; 20 kg: 400-600 g).
Additives declared on the label
Nutritional additives
Eisen (als Eisen (II)-sulfat-Monohydrat): 110 mg/kg; Kupfer (als Kupfersulfat-Pentahydrat): 12 mg/kg; Zink (als Aminosäure Zinkchelat, Hydrat): 80 mg/kg; Selen (als Natriumselenit): 40 μg/kg; Taurin: 1000 mg/kg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
9 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 68 out of 100. The processing format had a negative effect, contributing -6.7 points. The meat content contributed +5.8 points, while the overall quality of the ingredient list added a further +4 points. Finally, being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.00 |
| Meat share of dry matter | 60.1% | 0.096 | +5.77 |
| Carb share of dry matter | 17.8% | -0.115 | -2.04 |
| Vegetable share of dry matter | 1.8% | -0.005 | -0.01 |
| Other share of dry matter | 1.0% | -0.375 | -0.38 |
| Unrecognised share of dry matter | 16.5% | -0.027 | -0.44 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.00 |
| Meat share of dry matter | 60.1% | 0.096 | +5.77 |
| Carb share of dry matter | 17.8% | -0.115 | -2.04 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.8% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 1.0% | -0.375 | -0.38 |
| Unrecognised share of dry matter | 16.5% | -0.027 | -0.44 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 67.9
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29.5 | 39.3 | 100 |
| Fat | 15 | 20 | 100 |
| Calcium | 1.5 | 2 | 75 |
| Phosphorus | 1.1 | 1.5 | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 | 100 |
| Energy (kcal/100g) | 331 | 441.3 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Eisen (als Eisen (II)-sulfat-Monohydrat): 110 mg/kg
- Kupfer (als Kupfersulfat-Pentahydrat): 12 mg/kg
- Zink (als Aminosäure Zinkchelat, Hydrat): 80 mg/kg
- Selen (als Natriumselenit): 40 μg/kg
- Taurin: 1000 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.5% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Rezeptur getreidefrei & glutenfrei" — supported by the declared grain-free data.
- "Alleinfuttermittel für Hundewelpen & Junghunden bis zu einem Alter von 1 Jahr" — supported by the declared complete and balanced data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| bei Futtermittelallergien geeignet (on page) | Functional | not checkable | Manufacturer assertion |
| Rezeptur getreidefrei & glutenfrei (on page) | Free-from | consistent | Manufacturer assertion |
| hoher Fleischanteil (on page) | High/low level | not checkable | Manufacturer assertion |
| hoher Proteingehalt (on page) | High/low level | not checkable | Manufacturer assertion |
| stärkt das Immunsystem und fördert die Entwicklung des Hundes (on page) | Functional | not checkable | Manufacturer assertion |
| extrem leicht verdaulich, auch als Snack sehr gut zu füttern (on page) | Functional | not checkable | Manufacturer assertion |
| kein Risiko einer gefährlichen Magendrehung (on page) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker und sensible Hunde (on page) | Functional | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6- und Omega-3-Fettsäuren für optimale Haut & schönes Fell (on page) | Functional | not checkable | Manufacturer assertion |
| ohne Sonnenblumenöl und nur mit natürlichen Rohstoffen (on page) | Free-from | not checkable | Manufacturer assertion |
| 75 % frisches Fleisch & Fisch in Lebensmittelqualität (on page) | Content | not checkable | Manufacturer assertion |
| Alleinfuttermittel für Hundewelpen & Junghunden bis zu einem Alter von 1 Jahr (on page) | Content | consistent | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Geruchs-, Farb- oder Geschmacksverstärkern und künstlichen Konservierungsmitteln (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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