Is Wildborn SOFT PUPPY a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The product received a score of 54 out of 100. The processing format contributed -6.7 points. Ingredients we could not classify contributed -2.3 points, while being labelled nutritionally complete contributed +2.3 points. The carbohydrate content contributed -1.3 points.
- Recipe54
- Nutritionalhigh97
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
- Doesn't list grain ingredients.
Why you might not
- Around 87% of the recipe is generic or unspecified ingredients.
- High in fat: 20% fat on a dry-matter basis.
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 29.50%
- Fat
- 15%
- Fibre
- 2%
- Ash
- 7%
- Moisture
- 25%
- Calcium
- 1.50%
- Phosphorus
- 1.10%
Energy: 331 kcal/100g
Additives & feeding info
Nutritional additives
Eisen (als Eisen (II)-sulfat-Monohydrat): 110 mg/kg; Kupfer (als Kupfersulfat-Pentahydrat): 12 mg/kg; Zink (als Aminosäure Zinkchelat, Hydrat): 80 mg/kg; Selen (als Natriumselenit): 40 μg/kg; Taurin: 1000 mg/kg
Feeding guide
Kann sowohl trocken als auch angefeuchtet verfüttert werden. Bitte ausreichend frisches Wasser zur Verfügung stellen. Tägliche Mengen je nach Gewicht des Welpen (z.B. 5 kg Hund: 141-212 g; 10 kg: 297-357 g; 20 kg: 400-600 g).
Reviews
9 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 20.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (12)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 35 % Putenfleisch | unmatched | - | - | 35 | 35.0 |
| 2 | 20 % Fisch | unmatched | - | - | 20 | 20.0 |
| 3 | 10 % Iberico Schweinefleisch | unmatched | - | - | 10 | 10.0 |
| 4 | 10 % Entenfleisch | unmatched | - | - | 10 | 10.0 |
| 5 | 20 % Kartoffel | Potatoes | carb | medium | 20 | 20.0 |
| 6 | Rübenschnitzel | Beet Pulp | fibre | medium | - | 0.7 |
| 7 | Eier | unmatched | - | - | - | 0.7 |
| 8 | pflanzliches Glycerin | Glycerine | other | medium | - | 0.6 |
| 9 | 1.5% Süßkartoffel | unmatched | - | - | 1.5 | 1.5 |
| 10 | Kümmel | unmatched | - | - | - | 0.6 |
| 11 | Thymian | Thyme | veg | good | - | 0.5 |
| 12 | Kurkuma | unmatched | - | - | - | 0.4 |
Brand
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +0.62 |
| Carb share of dry matter | 11.1% | -0.115 | -1.28 |
| Other share of dry matter | 0.7% | -0.375 | -0.25 |
| Unrecognised share of dry matter | 86.6% | -0.027 | -2.30 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +0.62 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 11.1% | -0.115 | -1.28 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.2% | -0.005 | -0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.7% | -0.375 | -0.25 |
| Unrecognised share of dry matter | 86.6% | -0.027 | -2.30 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 53.9
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29.5 | 39.3 | 100 |
| Fat | 15 | 20 | 100 |
| Calcium | 1.5 | 2 | 75 |
| Phosphorus | 1.1 | 1.5 | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 | 100 |
| Energy (kcal/100g) | 331 | 441.3 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.5% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Rezeptur getreidefrei & glutenfrei" — supported by the declared grain-free data.
- "Alleinfuttermittel für Hundewelpen & Junghunden bis zu einem Alter von 1 Jahr" — supported by the declared complete and balanced data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| bei Futtermittelallergien geeignet (on page) | Functional | not checkable | Manufacturer assertion |
| Rezeptur getreidefrei & glutenfrei (on page) | Free-from | consistent | Manufacturer assertion |
| hoher Fleischanteil (on page) | High/low level | not checkable | Manufacturer assertion |
| hoher Proteingehalt (on page) | High/low level | not checkable | Manufacturer assertion |
| stärkt das Immunsystem und fördert die Entwicklung des Hundes (on page) | Functional | not checkable | Manufacturer assertion |
| extrem leicht verdaulich, auch als Snack sehr gut zu füttern (on page) | Functional | not checkable | Manufacturer assertion |
| kein Risiko einer gefährlichen Magendrehung (on page) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker und sensible Hunde (on page) | Functional | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-6- und Omega-3-Fettsäuren für optimale Haut & schönes Fell (on page) | Functional | not checkable | Manufacturer assertion |
| ohne Sonnenblumenöl und nur mit natürlichen Rohstoffen (on page) | Free-from | not checkable | Manufacturer assertion |
| 75 % frisches Fleisch & Fisch in Lebensmittelqualität (on page) | Content | not checkable | Manufacturer assertion |
| Alleinfuttermittel für Hundewelpen & Junghunden bis zu einem Alter von 1 Jahr (on page) | Content | consistent | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Geruchs-, Farb- oder Geschmacksverstärkern und künstlichen Konservierungsmitteln (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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