Wildborn SOFT JEWEL mit frischem Hühnchen & Fisch
Dry Extruded · completeClear labelFull label
Our verdict
Is Wildborn SOFT JEWEL mit frischem Hühnchen & Fisch a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: it is listed as an ingredient
- Your dog avoids fish: the label lists sardines
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 20.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (16)4% of the recipe is estimated
Estimated composition
- unknown 76.4%
- carb 21.5%
- veg 0.7%
- meat 0.6%
- fibre 0.3%
- other 0.3%
- supplement 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 55% Fresh Chicken Meat and Chicken Liver | Liver | meat · good | 55 | 55.0 |
| 2 | 20% Fresh Fish: Sardines | Sardines | meat · good | 20 | 20.0 |
| 3 | Hake | Hake | meat · good | - | 0.4 |
| 4 | Mackerel | Mackerel | meat · good | - | 0.4 |
| 5 | Horse Mackerel | Horse Mackerel | meat · good | - | 0.3 |
| 6 | Salmon | Salmon | meat · good | - | 0.3 |
| 7 | Sea Bream & Sea Bass | Bass | meat · good | - | 0.3 |
| 8 | 20% Potatoes | Potatoes | carb · medium | 20 | 20.0 |
| 9 | Beet Pulp | Beet Pulp | fibre · medium | - | 0.3 |
| 10 | Eggs | Egg | meat · good | - | 0.3 |
| 11 | Vegetable Glycerin | Glycerine | other · medium | - | 0.3 |
| 12 | 1.5% Sweet Potato | Sweet Potatoes | carb · good | 1.5 | 1.5 |
| 13 | Turmeric | Turmeric | veg · good | - | 0.3 |
| 14 | Caraway | Caraway | veg · good | - | 0.2 |
| 15 | Thyme | Thyme | veg · good | - | 0.2 |
| 16 | Glucosamine (prepared with Glucosamine from aquatic animals) | Glucosamine | supplement · good | - | 0.2 |
- 1. 55% Fresh Chicken Meat and Chicken Liver55% declared55.0% estimated
- 2. 20% Fresh Fish: Sardines20% declared20.0% estimated
- 3. Hake0.4% estimated
- 4. Mackerel0.4% estimated
- 5. Horse Mackerel0.3% estimated
- 6. Salmon0.3% estimated
- 7. Sea Bream & Sea Bass0.3% estimated
- 8. 20% Potatoes20% declared20.0% estimated
- 9. Beet Pulp0.3% estimated
- 10. Eggs0.3% estimated
- 11. Vegetable Glycerin0.3% estimated
- 12. 1.5% Sweet Potato1.5% declared1.5% estimated
- 13. Turmeric0.3% estimated
- 14. Caraway0.2% estimated
- 15. Thyme0.2% estimated
- 16. Glucosamine (prepared with Glucosamine from aquatic animals)0.2% estimated
Nutrition and feedingProtein 27% · Fat 16%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 16% |
| Fibre | 1.50% |
| Ash | 8% |
| Moisture | 22% |
| Calcium | 1.50% |
| Phosphorus | 1.10% |
Energy: 34.44 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Fütterungsempfehlung für alle erwachsenen Hunde pro Tag; kann sowohl trocken als auch angefeuchtet verfüttert werden. Beispiel: 2 kg = 46–54 g, 10 kg = 155–180 g, 20 kg = 261–303 g, 30 kg = 354–409 g, 60 kg = 595–698 g.
Additives declared on the label
Nutritional additives
Vitamin A: 15 000 I.E.; Vitamin D3: 700 I.E.; Vitamin E: 600 mg; B-Komplex Vitamine: 150 mg; Vitamin K: 100 μg/kg; Taurin: 1000 mg; Eisen: 110 mg; Kupfer: 12 mg; Magnesium: 1000 mg; Zink (als Aminosäuren-Zn-Chelat Hydrat): 80 mg; Selen (als Natriumselenit): 0,4 μg/kg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
47 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 54 out of 100. The processing format contributed -6.7, and ingredients we could not classify contributed -2.3. Being labelled nutritionally complete added +2.3, while the carbohydrate content contributed -1.4.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +0.77 |
| Carb share of dry matter | 12.0% | -0.115 | -1.39 |
| Supplement share of dry matter | 0.4% | -0.012 | -0.01 |
| Other share of dry matter | 0.3% | -0.375 | -0.11 |
| Unrecognised share of dry matter | 85.6% | -0.027 | -2.27 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.1 | 9.191 | +0.77 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 12.0% | -0.115 | -1.39 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.7% | -0.005 | -0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.4% | -0.012 | -0.01 |
| Other share of dry matter | 0.3% | -0.375 | -0.11 |
| Unrecognised share of dry matter | 85.6% | -0.027 | -2.27 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 54.1
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 34.6 (band 18 to 40%) | 100 |
| Fat | 16 | 20.5 (band 5.5 to 20%) | 100 |
| Fibre | 1.5 | 1.9 (band 0.5 to 5%) | 89 |
| Calcium | 1.5 | 1.9 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.4 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 91.8 |
| Energy (kcal/100g) | 34.44 | 44.2 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 11 nutritional additives on the label
- Vitamin A: 15 000 I.E.
- Vitamin D3: 700 I.E.
- Vitamin E: 600 mg
- B-Komplex Vitamine: 150 mg
- Vitamin K: 100 μg/kg
- Taurin: 1000 mg
- Eisen: 110 mg
- Kupfer: 12 mg
- Magnesium: 1000 mg
- Zink (als Aminosäuren-Zn-Chelat Hydrat): 80 mg
- Selen (als Natriumselenit): 0,4 μg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.5% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "getreidefreie & glutenfreie Rezeptur" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| antiallergische Zusammensetzung (on pack) | Functional | not checkable | Manufacturer assertion |
| ausgewogener Anteil an Omega-3- und Omega-6-Fettsäuren für optimale Haut & schönes Fell (on pack) | Functional | not checkable | Manufacturer assertion |
| stärkt das Immunsystem und beugt Gelenkerkrankungen vor (on pack) | Functional | not checkable | Manufacturer assertion |
| empfohlen für Allergiker (on pack) | Functional | not checkable | Manufacturer assertion |
| extrem leicht verdaulich (on pack) | Functional | not checkable | Manufacturer assertion |
| kein Extrudat (on pack) | Free-from | not checkable | Manufacturer assertion |
| getreidefreie & glutenfreie Rezeptur (on pack) | Free-from | consistent | Manufacturer assertion |
| ohne Sonnenblumenöl (on pack) | Free-from | not checkable | Manufacturer assertion |
| Fisch ist eine natürliche Quelle an Omega-3- & Omega-6-Fettsäuren (on pack) | Content | not checkable | Manufacturer assertion |
| mit 75 % frischen Hühnchen & 7 Sorten fangfrischem Fisch (on pack) | Content | not checkable | Manufacturer assertion |
| 100 % Lebensmittelqualität (on pack) | Content | not checkable | Manufacturer assertion |
| frei von Zucker, Soja, Bleichmitteln, Geruchs-Farb- oder Geschmacksverstärkern und künstlichen Konservierungsmitteln (on pack) | Free-from | not checkable | Manufacturer assertion |
| Premium Hundefutter mit getreidefreier Rezeptur (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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