Wildborn Natural Chicken Bites
Treat complementary Clear label Full label
Is Wildborn Natural Chicken Bites a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencelimited75
Why you might choose it
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
- Single named animal protein: fish.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- Around 98% of the recipe is generic or unspecified ingredients.
- High in fat: 22% fat on a dry-matter basis.
What the label tells us
- Single-ingredient product: the label lists one ingredient.
- Lists no artificial colours or preservatives.
- Prints quantities for 1 ingredient.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 49.80%
- Fat
- 19.40%
- Fibre
- 0.90%
- Ash
- 5%
- Moisture
- 10%
Additives & feeding info
No additives recorded yet.
Storage
Bitte kühl und trocken lagern.
Feeding guide
Belohnungssnack. Bitte stellen Sie Ihrem Vierbeiner immer ausreichend frisches Wasser zur Verfügung.
Reviews
2 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 21.6% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (2)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 99 % Hühnchen | unmatched | - | - | 99 | 99.0 |
| 2 | 1 % Lachsöl | Salmon Oil | oil | good | 1 | 1.0 |
Brand
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Unrecognised share of dry matter | 98.0% | -0.027 | -2.60 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.18 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 98.0% | -0.027 | -2.60 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 68.3
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "fettarm" — the declared label says otherwise on low fat.
Consistent with the label
- "Natürlicher Monoproteinsnack aus reinem Hühnchenfleisch" — supported by the declared single protein data.
- "Monoprotein" — supported by the declared single protein data.
- "Getreidefrei" — supported by the declared grain-free data.
13 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Die fleischigen Wildborn Bites reinigen die Zähne, stärken das Gebiss (on page) | Functional | not checkable | Manufacturer assertion |
| Das Lachsöl in unseren Wildborn Bites kann Gesundheitsstörungen somit vorbeugen und die Knochen-, Haut- und Fellgesundheit Ihres Hundes natürlich unterstützen (on page) | Functional | not checkable | Manufacturer assertion |
| NATUR PUR (on page) | Content | not checkable | Manufacturer assertion |
| Der Trainingssnack enthält viel Fleisch, wenig Fett und keinen zugesetzten Zucker (on page) | Content | not checkable | Manufacturer assertion |
| Natürlicher Monoproteinsnack aus reinem Hühnchenfleisch (on page) | Content | consistent | Manufacturer assertion |
| 99 % Hühnchenfleisch & 1 % Lachsöl ohne jegliche Zusätze (on page) | Content | not checkable | Manufacturer assertion |
| Monoprotein (on page) | Content | consistent | Manufacturer assertion |
| Getreidefrei (on page) | Free-from | consistent | Manufacturer assertion |
| ohne zugesetzten Zucker (on page) | Free-from | not checkable | Manufacturer assertion |
| fettarm (on page) | High/low level | contradicted | Manufacturer assertion |
| ohne Soja (on page) | Free-from | not checkable | Manufacturer assertion |
| hoher Fleischanteil (on page) | Content | not checkable | Manufacturer assertion |
| Glutenfrei (on page) | Free-from | not checkable | Manufacturer assertion |
| für jeden Hund (on page) | Content | not checkable | Manufacturer assertion |
| Keine Konservierungsstoffe, keine Füllstoffe, keine künstlichen Farbstoffe (on page) | Free-from | not checkable | Manufacturer assertion |
| Luftgetrockneter, naturbelassener Hundesnack aus nur einer Fleischsorte (on page) | Content | not checkable | Manufacturer assertion |
| Garantiert ohne Zusätze wie Mais, Weizen, Soja, Farbstoffe, Konservierungsstoffe, Fleischmehle (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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