Our verdict
Is Wildborn Mini Meat Rolls Chicken a good dog food?
We score it 80/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Labelling or feeding guide is aimed at small dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 40.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (3)5% of the recipe is estimated
Estimated composition
- meat 95.0%
- unknown 5.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Chicken 95% | Chicken | meat · medium | 95 | 95.0 |
| 2 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.9 |
| 3 | Collagen and Minerals | Collagen | supplement · good | - | 2.1 |
- 1. Fresh Chicken 95%95% declared95.0% estimated
- 2. Beet Pulp2.9% estimated
- 3. Collagen and Minerals2.1% estimated
Nutrition and feedingProtein 15% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 15% |
| Fat | 14% |
| Fibre | 1% |
| Ash | 2.80% |
| Moisture | 65% |
Additives & feeding info
Feeding and storage
Storage
Bitte kühl und trocken lagern.
Feeding guide
Fütterungsempfehlung für alle erwachsenen Hunde pro Tag: 2-5 kg: 100-199 g; 10-20 kg: 334-562 g; 25-30 kg: 665-762 g; 40-60 kg: 946-1282 g
Additives declared on the label
Nutritional additives
Vitamin A (3a672a) 9.942 I.E.; Vitamin D3 (3a671): 636 I.E.; Vitamin E (3a700): 198 mg; Mangan (3b503): 16 mg; Eisen (3b103): 32 mg; Kupfer (3b405): 3 mg; Zink (3b603): 40 mg; Jod (3b201): 0,6 mg
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Wildborn
- Website
- https://www.wildborn.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wildborn.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
8 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score for this recipe is 80 out of 100. The meat content contributed +8.8 points, while the overall quality of the ingredient list added +4.2 points. Being labelled nutritionally complete gave the recipe +2.3 points, and printing percentages for most of the recipe provided a further +1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.20 |
| Meat share of dry matter | 91.4% | 0.096 | +8.78 |
| Unrecognised share of dry matter | 8.6% | -0.027 | -0.23 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.20 |
| Meat share of dry matter | 91.4% | 0.096 | +8.78 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 8.6% | -0.027 | -0.23 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 80.2
- Final score
- 80/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15 | 42.9 (band 18 to 40%) | 100 |
| Fat | 14 | 40 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 2.9 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A (3a672a) 9.942 I.E.
- Vitamin D3 (3a671): 636 I.E.
- Vitamin E (3a700): 198 mg
- Mangan (3b503): 16 mg
- Eisen (3b103): 32 mg
- Kupfer (3b405): 3 mg
- Zink (3b603): 40 mg
- Jod (3b201): 0,6 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (95% of the recipe mass) (voluntary) | 19/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "MONOPROTEIN: Naturbelassener Hundesnack aus nur einer Fleischsorte" — supported by the declared single protein data.
- "Natürlicher Monoproteinsnack aus frischem Hühnchenfleisch ohne Fleischmehle" — supported by the declared single protein data.
- "verzichten bewusst auf: Farb- und Lockstoffe, Zucker, Gluten, Getreide, Fleischmehle und Soja" — supported by the declared grain-free data.
9 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| NATUR PUR: Eine artgerechte, natur- und beutenahe Hundebelohnung (on pack) | Functional | not checkable | Manufacturer assertion |
| GESUND FÜTTERN: Die Mini Meat Rolls enthalten sehr viel Fleisch, wenig Fett und keinen zugesetzten Zucker (on pack) | Functional | not checkable | Manufacturer assertion |
| auch bestens für Welpen und Senioren geeignet (on pack) | Functional | not checkable | Manufacturer assertion |
| MONOPROTEIN: Naturbelassener Hundesnack aus nur einer Fleischsorte (on pack) | Content | consistent | Manufacturer assertion |
| NUR FRISCHFLEISCH: Wir produzieren nur mit frischem Fleisch und nicht mit Fleischmehlen oder tierischen Nebenerzeugnissen (on pack) | Free-from | not checkable | Manufacturer assertion |
| FÜR ALLE HUNDE (on pack) | Content | not checkable | Manufacturer assertion |
| Natürlicher Monoproteinsnack aus frischem Hühnchenfleisch ohne Fleischmehle (on pack) | Content | consistent | Manufacturer assertion |
| verzichten bewusst auf: Farb- und Lockstoffe, Zucker, Gluten, Getreide, Fleischmehle und Soja (on pack) | Free-from | consistent | Manufacturer assertion |
| zu 95 % aus frischem Hühnchenfleisch (on pack) | Content | not checkable | Manufacturer assertion |
| bedarfsgerechtes Alleinfutter (on pack) | Content | not checkable | Manufacturer assertion |
| ohne Mais, Weizen, Soja, Farbstoffe, Konservierungsstoffe oder Fleischmehle (on pack) | Free-from | not checkable | Manufacturer assertion |
| Keine Konservierungsstoffe, keine Füllstoffe, keine künstlichen Farbstoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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