WOW Welpen-Trockenfutter Geflügel mit Karotte und Roter Rübe Minis
Dry Extruded complete High meat Clear label
Is WOW Welpen-Trockenfutter Geflügel mit Karotte und Roter Rübe Minis a good dog food?
We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 61 out of 100 based on several key factors. The meat content contributed +3.7 points, while the overall quality of the ingredient list added +5 points. Conversely, the processing format subtracted -6.7 points, and ingredients without printed percentages reduced the score by -6.5 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
61% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe61
- Nutritionalmedium100
- Transparency58
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Meat makes up an estimated 38% of the dry matter (29% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 30%
- Fat
- 17%
- Fibre
- 2.50%
- Ash
- 6.80%
- Omega-3 fatty acids
- 0.70%
- Omega-6 fatty acids
- 3%
- Calcium
- 1.40%
- Phosphorus
- 0.85%
Energy: 394 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 15.000 IE; Vitamin D3 1.050 IE; Vitamin E 150 mg; Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat) 7 mg; Mangan (als Mangan-(II)-Oxid) 9 mg; Zink (als Zinkoxid) 90 mg; Jod (als Calciumjodat, wasserfrei) 2,5 mg
Feeding guide
Final-Gewicht 2-3 Monate / 4-5 Monate / 6-12 Monate. 2,5 kg: 50-55 g / 60-65 g / 60-65 g. 5 kg: 80-95 g / 100-105 g / 100-105 g. 10 kg: 110-140 g / 140-160 g / 160-170 g. 20 kg: 190-250 g / 270-295 g / 285-300 g. 30 kg: 245-320 g / 310-360 g / 360-370 g. 40 kg: 300-400 g / 440-485 g / 485-500 g. 50 kg: 320-440 g / 500-555 g / 550-590 g. 60 kg: 335-490 g / 560-635 g / 635-675 g. Die Trockennahrung kann vor dem Servieren ca. 15 Minuten in Wasser eingeweicht werden.
Reviews
Trustpilot: 4.7/5 · 3,216 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Geflügelprotein getrocknet 29 % | Dehydrated Poultry Proteins | meat | medium | 29 | 29.0 |
| 2 | Kartoffel | Potatoes | carb | medium | - | 11.2 |
| 3 | Erbsen | Peas | veg | medium | - | 10.4 |
| 4 | Geflügelfett | Poultry Fat | oil | medium | - | 9.6 |
| 5 | Süßkartoffel | unmatched | - | - | - | 8.8 |
| 6 | Truthahnprotein getrocknet 4 % | unmatched | - | - | 4 | 4.0 |
| 7 | Lachs getrocknet 4 % | unmatched | - | - | 4 | 4.0 |
| 8 | Rübenschnitzel | Beet Pulp | fibre | medium | - | 8.0 |
| 9 | Lachsöl 1 % | Salmon Oil | oil | good | 1 | 1.0 |
| 10 | Leinsamen | Linseed | veg | good | - | 7.2 |
| 11 | Rote Rübe 0.2% | unmatched | - | - | 0.2 | 0.2 |
| 12 | Karotten 0.1% | Carrots | veg | good | 0.1 | 0.1 |
| 13 | FOS 0.1% | Fructo-oligosaccharides | supplement | good | 0.1 | 0.1 |
| 14 | MOS 0.1% | Mannanoligosaccharides | supplement | good | 0.1 | 0.1 |
| 15 | Yucca schidigera | Yucca Schidigera | supplement | good | - | 6.4 |
Brand
- Website
- https://www.wow.pet/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wow.pet
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.97 |
| Meat share of dry matter | 38.3% | 0.096 | +3.67 |
| Carb share of dry matter | 4.0% | -0.115 | -0.46 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.5% | -0.005 | -0.06 |
| Supplement share of dry matter | 8.7% | -0.012 | -0.11 |
| Unrecognised share of dry matter | 12.2% | -0.027 | -0.32 |
| Undeclared quantities | 61.5% | -0.106 | -6.49 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.97 |
| Meat share of dry matter | 38.3% | 0.096 | +3.67 |
| Carb share of dry matter | 4.0% | -0.115 | -0.46 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.5% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.7% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 12.2% | -0.027 | -0.32 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 61.5% | -0.106 | -6.49 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 61.1
- Final score
- 61/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 17 | 18.8 | 100 |
| Calcium | 1.4 | 1.5 | 100 |
| Phosphorus | 0.85 | 0.9 | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 | 97.1 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 394 | 435.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (38.5% of the recipe mass) (voluntary) | 7.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Hergestellt ohne Getreide*, Soja, Gentechnik, künstliche Farb- & Aromastoffe, Zuckerzusatz" — supported by the declared grain-free data.
- "OHNE Getreide" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Für den perfekten Start ins Leben: Dieses ausgewogene Menü versorgt deinen Welpen mit allem, was er für gesundes Wachstum, starke Muskeln und tägliche Abenteuer braucht. (on page) | Functional | not checkable | Manufacturer assertion |
| Hergestellt ohne Getreide*, Soja, Gentechnik, künstliche Farb- & Aromastoffe, Zuckerzusatz (on page) | Free-from | consistent | Manufacturer assertion |
| Optimales Calcium Phosphor Verhältnis: 1,65 : 1 (on page) | Nutrient | not checkable | Manufacturer assertion |
| Trockenfutter in Premium-Qualität für Welpen & Junghunde zwischen 2 bis 12 Monaten (on page) | Content | not checkable | Manufacturer assertion |
| Mit Karotte, Roter Rübe, Kräutern & Mineralstoffen für eine ausgewogene Ernährung (on page) | Content | not checkable | Manufacturer assertion |
| Mit viel Geflügel & Lachs für Energie (on page) | Content | not checkable | Manufacturer assertion |
| OHNE künstliche Konservierungsstoffe & Geschmacksverstärker (on page) | Free-from | not checkable | Manufacturer assertion |
| OHNE Getreide (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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