Is WOW Dog Dry Food with Lamb a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 64 out of 100 based on several key factors. The meat content contributed +4.2 points, while the overall quality of the ingredient list added +6.6 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.2 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
49% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe64
- Nutritionalmedium99
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Scores 64, in the top quarter of dry foods we track.
- Meat makes up an estimated 44% of the dry matter (32% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 25%
- Fat
- 16%
- Fibre
- 3%
- Ash
- 7.90%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 2%
- Calcium
- 1.75%
- Phosphorus
- 1.05%
Energy: 380 kcal/100g
Dry matter basis
- Protein
- 32.90%
- Fat
- 21.10%
- Fibre
- 3.90%
- Ash
- 10.40%
Additives & feeding info
Nutritional additives
Vitamin A 15,000 IU/kg; vitamin D3 1,050 IU/kg; vitamin E 150 mg/kg; copper (copper(II) sulphate, pentahydrate) 7 mg/kg; manganese (as manganese(II) oxide) 9 mg/kg; zinc (as zinc oxide) 90 mg/kg; iodine (as calcium iodate, anhydrous) 2.5 mg/kg
Feeding guide
Weight 1.5 kg: 30-45 g; 2.5 kg: 45-60 g; 5 kg: 75-100 g; 7.5 kg: 100-140 g; 10 kg: 130-175 g; 20 kg: 220-300 g
Reviews
Trustpilot: 4.7/5 · 3,216 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists hydrolysed poultry protein
- Your dog avoids turkey: the label lists hydrolysed poultry protein
- Your dog avoids lamb: the label lists dried lamb protein
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Dried Lamb Protein 20% | Dried Lamb Protein | meat | good | 20 | 20.0 |
| 2 | Potato | Potatoes | carb | medium | - | 10.3 |
| 3 | Sweet Potato 17% | Sweet Potatoes | carb | good | 17 | 17.0 |
| 4 | Peas | Peas | veg | medium | - | 9.5 |
| 5 | Poultry Fat | Poultry Fat | oil | medium | - | 8.6 |
| 6 | Hydrolysed Poultry Proteins 8% | Hydrolysed Poultry Protein | meat | medium | 8 | 8.0 |
| 7 | Dried Poultry Protein 4% | Dehydrated Poultry Proteins | meat | medium | 4 | 4.0 |
| 8 | Beet Pulp | Beet Pulp | fibre | medium | - | 7.7 |
| 9 | Salmon Oil 1.5% | Salmon Oil | oil | good | 1.5 | 1.5 |
| 10 | Linseed | Linseed | veg | good | - | 6.9 |
| 11 | Courgette 0.2% | Courgette | veg | good | 0.2 | 0.2 |
| 12 | Carrots 0.1% | Carrots | veg | good | 0.1 | 0.1 |
| 13 | FOS 0.1% | Fructo-oligosaccharides | supplement | good | 0.1 | 0.1 |
| 14 | MOS 0.1% | Mannanoligosaccharides | supplement | good | 0.1 | 0.1 |
| 15 | Yucca Schidigera. | Yucca Schidigera | supplement | good | - | 6.0 |
Brand
- Website
- https://www.wow.pet/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wow.pet
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.62 |
| Meat share of dry matter | 44.2% | 0.096 | +4.24 |
| Carb share of dry matter | 10.3% | -0.115 | -1.18 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.5% | -0.005 | -0.06 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.10 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.62 |
| Meat share of dry matter | 44.2% | 0.096 | +4.24 |
| Carb share of dry matter | 10.3% | -0.115 | -1.18 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 11.5% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 49.0% | -0.106 | -5.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 64.3
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.6 (band 18 to 40%) | 96.2 |
| Fat | 16 | 17.7 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.75 | 1.9 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.05 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 380 | 419.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51% of the recipe mass) (voluntary) | 10.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete food for adult dogs of all sizes and breeds" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Lamb is high in protein and low in fat (on page) | Functional | not checkable | Manufacturer assertion |
| With vegetables, vitamins and omega 3 & 6 (on page) | Content | not checkable | Manufacturer assertion |
| Premium quality dry food: rich in lamb (on page) | Content | not checkable | Manufacturer assertion |
| WITHOUT artificial preservatives and flavour enhancers (on page) | Free-from | not checkable | Manufacturer assertion |
| Complete food for adult dogs of all sizes and breeds (on page) | Content | consistent | Manufacturer assertion |
| Made without: grains*, soy, genetic engineering, artificial colours & flavourings or sweeteners (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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