WOW Adult Rind mit Apfel und Roter Rübe
Dry Extruded complete Clear label
Is WOW Adult Rind mit Apfel und Roter Rübe a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score reached 53 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -4.5 points. On the positive side, the overall quality of the ingredient list added +3.6 points, with being labelled nutritionally complete contributing +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
43% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe53
- Nutritionalmedium97
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Prints ingredient percentages on the label.
- Single named animal protein: beef.
- Doesn't list grain ingredients.
Why you might not
- Around 42% of the recipe is generic or unspecified ingredients.
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 28%
- Fat
- 16%
- Fibre
- 2.50%
- Ash
- 6.50%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 2%
- Calcium
- 0.95%
- Phosphorus
- 0.70%
Energy: 390 kcal/100g
Dry matter basis
Additives & feeding info
Nutritional additives
Vitamin A 15.000 IE; Vitamin D3 1.050 IE; Vitamin E 150 mg; Kupfer (als Kupfer-(II)-Sulfat, Pentahydrat) 7 mg; Mangan (als Mangan-(II)-Oxid) 9 mg; Zink (als Zinkoxid) 90 mg; Jod (als Calciumjodat, wasserfrei) 2,5 mg
Feeding guide
Gewicht 2,5 kg: 50-70 g; 5 kg: 80-115 g; 7,5 kg: 100-145 g; 10 kg: 135-195 g; 20 kg: 230-330 g; 30 kg: 310-455 g; 40 kg: 385-555 g; 50 kg: 460-655 g; 60 kg: 525-750 g. Trockennahrung kann vor dem Servieren ca. 15 Minuten in Wasser eingeweicht werden.
Reviews
Trustpilot: 4.7/5 · 3,216 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (13)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Dried Beef Protein 32% | Beef | meat | medium | 32 | 32.0 |
| 2 | Potato | Potatoes | carb | medium | - | 9.0 |
| 3 | Sweet Potato 22% | Sweet Potatoes | carb | good | 22 | 22.0 |
| 4 | Beef Fat | Beef Fat | oil | medium | - | 8.2 |
| 5 | Beet Pulp | Beet Pulp | fibre | medium | - | 7.5 |
| 6 | Minerals | Vitamins and minerals | supplement | medium | - | 6.7 |
| 7 | Rapeseed Oil 3% | Rapeseed oil | oil | good | 3 | 3.0 |
| 8 | Linseed | Linseed | veg | good | - | 6.0 |
| 9 | Apple 0.1% | Apples | veg | good | 0.1 | 0.1 |
| 10 | Beetroot 0.1% | Beetroot | veg | good | 0.1 | 0.1 |
| 11 | FOS 0.1% | Fructo-oligosaccharides | supplement | good | 0.1 | 0.1 |
| 12 | MOS 0.1% | Mannanoligosaccharides | supplement | good | 0.1 | 0.1 |
| 13 | Yucca schidigera. | Yucca Schidigera | supplement | good | - | 5.2 |
Brand
- Website
- https://www.wow.pet/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.wow.pet
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.61 |
| Carb share of dry matter | 3.5% | -0.115 | -0.41 |
| Oil share of dry matter | 17.4% | -0.092 | -1.60 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Supplement share of dry matter | 17.6% | -0.012 | -0.21 |
| Unrecognised share of dry matter | 42.5% | -0.027 | -1.13 |
| Undeclared quantities | 42.6% | -0.106 | -4.50 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.61 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 3.5% | -0.115 | -0.41 |
| Oil share of dry matter | 17.4% | -0.092 | -1.60 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 17.6% | -0.012 | -0.21 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 42.5% | -0.027 | -1.13 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 42.6% | -0.106 | -4.50 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 53.2
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18 to 40%) | 100 |
| Fat | 16 | 17.7 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 0.95 | 1 (band 0.5 to 2.5%) | 86.5 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88.7 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 91.4 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 390 | 430.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (57.4% of the recipe mass) (voluntary) | 11.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Getreidefrei" — supported by the declared grain-free data.
- "OHNE Getreide" — supported by the declared grain-free data.
- "Single Protein: leicht verdaulich & bestens verträglich" — supported by the declared single protein data.
12 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Trockenfutter in Premium-Qualität für ausgewachsene Hunde aller Größen & Rassen (on page) | Content | not checkable | Manufacturer assertion |
| Calcium-Phosphor-Verhältnis 1,4 : 1 (on page) | Functional | not checkable | Manufacturer assertion |
| Rapsöl enthält wertvolle Omega-3-Fettsäuren in hoher Konzentration und sorgt für gesundes, glänzendes Fell (on page) | Functional | not checkable | Manufacturer assertion |
| Rindfleisch liefert viel Vitamin B und K, sowie Kalzium, für eine gesunde Entwicklung des Nervensystems und der Muskulatur (on page) | Functional | not checkable | Manufacturer assertion |
| Rote Rüben stärken durch den hohen Gehalt an Vitaminen, Eisen sowie Kalium die Abwehrkräfte und unterstützen dabei das Nervensystem (on page) | Functional | not checkable | Manufacturer assertion |
| Getreidefrei (on pack) | Free-from | consistent | Manufacturer assertion |
| ohne Zuckerzusatz (on pack) | Free-from | not checkable | Manufacturer assertion |
| OHNE Getreide (on page) | Free-from | consistent | Manufacturer assertion |
| Hergestellt in Österreich (on page) | Content | not checkable | Manufacturer assertion |
| Mit frischem Gemüse, Kräutern & Mineralstoffen (on page) | Content | not checkable | Manufacturer assertion |
| Single Protein: leicht verdaulich & bestens verträglich (on page) | Content | consistent | Manufacturer assertion |
| Ohne Gentechnik (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Soja (on pack) | Free-from | not checkable | Manufacturer assertion |
| ohne künstliche Farb- & Aromastoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
| ohne künstliche Konservierungsstoffe & Geschmacksverstärker (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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