Howly Bowly Rind & Süßkartoffel
Fresh Frozen · completeHigh meatClear label
Our verdict
Is Howly Bowly Rind & Süßkartoffel a good dog food?
We score it 87/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (10)1% of the recipe is estimated
Estimated composition
- meat 51.0%
- veg 19.7%
- unknown 19.3%
- carb 9.7%
- oil 0.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 23% muscle meat | Muscle Meat | meat · good | 23 | 23.0 |
| 2 | 23% beef heart | Beef Heart | meat · good | 23 | 23.0 |
| 3 | 5% beef liver | Beef Liver | meat · good | 5 | 5.0 |
| 4 | 6.33% Sweet Potatoes | Sweet Potatoes | carb · good | 6.33 | 6.3 |
| 5 | 6.33% Butternut Squash | Butternut Squash | veg · good | 6.33 | 6.3 |
| 6 | 6.33% Blueberries | Blueberries | veg · good | 6.33 | 6.3 |
| 7 | 19% Brown Rice | Rice - brown / whole grain | carb · medium | 19 | 19.0 |
| 8 | Olive Oil | Olive oil | oil · good | - | 4.4 |
| 9 | Rosemary | Rosemary | veg · good | - | 3.7 |
| 10 | Calcium | Calcium Carbonate | supplement · medium | - | 2.9 |
- 1. 23% muscle meat23% declared23.0% estimated
- 2. 23% beef heart23% declared23.0% estimated
- 3. 5% beef liver5% declared5.0% estimated
- 4. 6.33% Sweet Potatoes6.33% declared6.3% estimated
- 5. 6.33% Butternut Squash6.33% declared6.3% estimated
- 6. 6.33% Blueberries6.33% declared6.3% estimated
- 7. 19% Brown Rice19% declared19.0% estimated
- 8. Olive Oil4.4% estimated
- 9. Rosemary3.7% estimated
- 10. Calcium2.9% estimated
Nutrition and feedingProtein 9.80% · Fat 3%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter | Directory average |
|---|---|---|---|
| Protein | 9.80% | 35% | 35.95% (31 eligible foods) |
| Fat | 3% | 10.70% | 20.12% (30 eligible foods) |
| Fibre | 0.80% | 2.90% | 3.36% (30 eligible foods) |
| Ash | 1.50% | 5.40% | 8.22% (30 eligible foods) |
| Moisture | 72% | - | - |
| Carbohydrates | - | 46% | 25.55% (21 eligible foods) |
Additives & feeding info
Feeding and storage
Storage
Schockgefroren für maximale Frische; gekühlt geliefert; Auftauen vor dem Füttern
Feeding guide
Individuelle Portionsgröße basierend auf Alter, Gewicht und Aktivität des Hundes; Konfigurator ermittelt täglichen Bedarf
Additives declared on the label
Nutritional additives
Zink; Phosphor; Kalzium; Kalium; Magnesium; Mangan; Natrium; Kupfer; Eisen; Thiamin (Vitamin B1); Riboflavin (Vitamin B2); Niacin (Vitamin B3); Pantothensäure (Vitamin B5); Vitamin B6; Vitamin C; Vitamin E
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Howly Bowly
- Website
- https://howly-bowly.de/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- howly-bowly.de
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
92 reviews on this product · 4.8/5
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Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We work out the score out of 100 by combining several factors. The overall quality of the ingredient list contributed +5.8 points, and the meat content contributed +4.6 points. The processing format had a negative effect at -2.4, while being labelled nutritionally complete contributed +2.3. Together these give a final score of 87 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.81 |
| Meat share of dry matter | 48.1% | 0.096 | +4.62 |
| Carb share of dry matter | 8.1% | -0.115 | -0.94 |
| Oil share of dry matter | 1.3% | -0.092 | -0.12 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Unrecognised share of dry matter | 32.5% | -0.027 | -0.86 |
| Undeclared quantities | 1.0% | -0.106 | -0.10 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.81 |
| Meat share of dry matter | 48.1% | 0.096 | +4.62 |
| Carb share of dry matter | 8.1% | -0.115 | -0.94 |
| Oil share of dry matter | 1.3% | -0.092 | -0.12 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 32.5% | -0.027 | -0.86 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 1.0% | -0.106 | -0.10 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 87.4
- Final score
- 87/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 9.8 | 35 (band 18 to 40%) | 100 |
| Fat | 3 | 10.7 (band 5.5 to 20%) | 91.6 |
| Fibre | 0.8 | 2.9 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Declared fortification: 16 nutritional additives on the label
- Zink
- Phosphor
- Kalzium
- Kalium
- Magnesium
- Mangan
- Natrium
- Kupfer
- Eisen
- Thiamin (Vitamin B1)
- Riboflavin (Vitamin B2)
- Niacin (Vitamin B3)
- Pantothensäure (Vitamin B5)
- Vitamin B6
- Vitamin C
- Vitamin E
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "natürlich glutenfrei" — the declared label says otherwise on grain-free.
11 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Komplett vollwertige Mahlzeit (on page) | Functional | not checkable | Manufacturer assertion |
| Leicht gut verdaulich (on page) | Functional | not checkable | Manufacturer assertion |
| Schonend gekocht für Lebensmittelsicherheit (on page) | Functional | not checkable | Manufacturer assertion |
| Keine Aromen, Füll- und Konservierungsstoffe (on page) | Free-from | not checkable | Manufacturer assertion |
| 0% Füllstoffe (on page) | Free-from | not checkable | Manufacturer assertion |
| natürlich glutenfrei (on page) | Free-from | contradicted | Manufacturer assertion |
| Fleisch und Fisch in Lebensmittelqualität (on page) | Content | not checkable | Manufacturer assertion |
| Natürlich ohne Zusätze (on page) | Free-from | not checkable | Manufacturer assertion |
| Laktosefrei (on page) | Free-from | not checkable | Manufacturer assertion |
| Frisch eingefroren (on page) | Content | not checkable | Manufacturer assertion |
| 100% echte Zutaten (on page) | Content | not checkable | Manufacturer assertion |
| Frisch schonend gegart (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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