HEY HOLY Shine-Bright Shepherds - Trockenfutter mit frischer Ente
Dry Extruded complete
Is HEY HOLY Shine-Bright Shepherds - Trockenfutter mit frischer Ente a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score reached 48 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -6.3 points. On the positive side, the overall quality of the ingredient list added +2.4 points, with being labelled nutritionally complete contributing +2.3.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
60% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe48
- Nutritionallow97
- Transparency58
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 24.50%
- Fat
- 14.50%
- Fibre
- 2.50%
- Ash
- 6.40%
- Omega-3 fatty acids
- 0.50%
- Omega-6 fatty acids
- 2.30%
- Calcium
- 1.20%
- Phosphorus
- 0.80%
Additives & feeding info
Nutritional additives
Vitamin A 12000 IE/kg; Vitamin D3 1200 IE/kg; Vitamin E 70 mg/kg; Zink (als Zinkoxid) 70 mg/kg; Kupfer (als Kupfer(II)-sulfat-Pentahydrat) 10 mg/kg; Jod (als Kalziumjodat, wasserfrei) 2 mg/kg; Selen (als Natriumselenit) 0,2 mg/kg; Zink (als Aminosäuren-Zinkchelat, Hydrat) 45 mg/kg; L-Carnitin 200 mg/kg
Technological additives
Antioxidationsmittel
Feeding guide
Energy 16.00 MJ ME/kg. Recommended daily amounts: 17.5-20.0 kg: 220-245 g; 22.5-25.0 kg: 270-290 g; 30.0-35.0 kg: 330-375 g; 40.0-45.0 kg: 415-450 g; 50.0-65.0 kg: 490-560 g
Reviews
Trustpilot: 4.7/5 · 1,401 reviews
Who is this food for?
We could not match this product's ingredients to our glossary, so suitability flags are unknown rather than clear.
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Duck (40%) | Duck | meat | medium | 40 | 40.0 |
| 2 | Sweet Potatoes | Sweet Potatoes | carb | good | - | 4.9 |
| 3 | Pea Starch | Pea Starch | carb | poor | - | 4.7 |
| 4 | Potato Protein | Potato protein | carb | medium | - | 4.6 |
| 5 | Peas | Peas | veg | medium | - | 4.4 |
| 6 | Yeast | Yeast | supplement | good | - | 4.3 |
| 7 | Protein Hydrolysate | Protein Hydrolysate | other | poor | - | 4.1 |
| 8 | Fish Oil | Fish Oil | oil | good | - | 4.0 |
| 9 | Rapeseed Oil | Rapeseed oil | oil | good | - | 3.8 |
| 10 | Chickpeas | Chickpeas | veg | medium | - | 3.7 |
| 11 | Dicalcium Phosphate | Dicalcium phosphate | supplement | medium | - | 3.5 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 3.4 |
| 13 | Pumpkin | Pumpkin | veg | good | - | 3.2 |
| 14 | Apple Pomace | Apple Fibre | fibre | medium | - | 3.1 |
| 15 | Psyllium Husks | Psyllium | fibre | good | - | 2.9 |
| 16 | Sodium Chloride | Salt | additive | medium | - | 2.8 |
| 17 | Green-Lipped Mussel Extract | Green-Lipped Mussel | supplement | good | - | 2.6 |
Brand
- Website
- https://heyholy.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-27
- Scored with
- Model v3 (methodology)
- Product page
- heyholy.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-27. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.39 |
| Carb share of dry matter | 8.7% | -0.115 | -1.00 |
| Oil share of dry matter | 12.7% | -0.092 | -1.17 |
| Vegetable share of dry matter | 1.1% | -0.005 | -0.01 |
| Additive share of dry matter | 4.1% | 0.163 | +0.66 |
| Supplement share of dry matter | 20.8% | -0.012 | -0.25 |
| Other share of dry matter | 3.4% | -0.375 | -1.27 |
| Unrecognised share of dry matter | 45.0% | -0.027 | -1.19 |
| Recipe graded poor | 8.9% | -0.065 | -0.58 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.7% | 0.060 | +0.28 |
| Undeclared quantities | 60.0% | -0.106 | -6.33 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -3.36 | 0.222 | -0.75 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.39 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 8.7% | -0.115 | -1.00 |
| Oil share of dry matter | 12.7% | -0.092 | -1.17 |
| Vegetable share of dry matter | 1.1% | -0.005 | -0.01 |
| Additive share of dry matter | 4.1% | 0.163 | +0.66 |
| Supplement share of dry matter | 20.8% | -0.012 | -0.25 |
| Other share of dry matter | 3.4% | -0.375 | -1.27 |
| Unrecognised share of dry matter | 45.0% | -0.027 | -1.19 |
| Recipe graded poor | 8.9% | -0.065 | -0.58 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.7% | 0.060 | +0.28 |
| Undeclared quantities | 60.0% | -0.106 | -6.33 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.36 | 0.222 | -0.75 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 47.5
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24.5 | 27.1 (band 18 to 40%) | 94.7 |
| Fat | 14.5 | 16 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.8 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 94.2 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (40% of the recipe mass) (voluntary) | 8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hochverträglich (on page) | Content | not checkable | Manufacturer assertion |
| 100% Getreidefrei (on page) | Free-from | not checkable | Manufacturer assertion |
| Rassenspezifisch (on page) | Content | not checkable | Manufacturer assertion |
| Monoprotein (on page) | Content | not checkable | Manufacturer assertion |
| mit frischer Ente (on page) | Content | not checkable | Manufacturer assertion |
| unterstützt die Verdauung (on page) | Functional | not checkable | Manufacturer assertion |
| fördert gesunde Gelenke (on page) | Functional | not checkable | Manufacturer assertion |
| Grünlippmuschel liefert wertvolle Knorpelbausteine, um Gelenk- und Knochenerkrankungen vorzubeugen (on page) | Functional | not checkable | Manufacturer assertion |
| L-Carnitin unterstützt eine starke Muskulatur und den Energiestoffwechsel (on page) | Functional | not checkable | Manufacturer assertion |
| Bierhefe, Omega-3-Fettsäuren und Zink unterstützen die Hautgesundheit und tragen zu einem weichen, glänzenden Fell bei (on page) | Functional | not checkable | Manufacturer assertion |
| B-Vitamine unterstützen das Immunsystem und die normale Zellerneuerung (on page) | Functional | not checkable | Manufacturer assertion |
| Der Protein- und Fettgehalt der Ente ist für Schäferhunde ideal und beugt als einzige Proteinquelle Unverträglichkeiten vor (on page) | Content | not checkable | Manufacturer assertion |
| 92% aller Kunden sagen, dass ihr Hund das Futter hervorragend verträgt (on page) | Functional | not checkable | Manufacturer assertion |
| 83% bewerten die Akzeptanz des Futters als sehr gut (on page) | Functional | not checkable | Manufacturer assertion |
| 69% berichten, dass die Magen-Darm-Gesundheit ihres Hundes bereits in den ersten 4 Wochen spürbar verbessert wurde (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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