Naturavetal Chicken Puppy Meal
Fresh Shelf complete High meat Clear label Full label
Is Naturavetal Chicken Puppy Meal a good dog food?
We score it 78/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food scored 78 out of 100. The meat content contributed +8.3 points, while the overall quality of the ingredient list added +6.4. The remaining ingredients deducted -1.6, and the processing format reduced the score by -0.7.
- Recipe78
- Nutritionalhigh98
- Transparency60
- Safety100
- Evidencelimited50
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Meat makes up an estimated 86% of the dry matter (70% as fed).
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- High in fat: 31% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 11%
- Fat
- 7%
- Fibre
- 0.10%
- Ash
- 2.20%
- Moisture
- 77.50%
- Calcium
- 0.42%
- Phosphorus
- 0.32%
Energy: 116 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
After opening keep covered for 4 days in the refrigerator or freeze in portions. Shelf life: 1 year after production.
Feeding guide
Amount of food per day, based on the dog's current body weight. Dogs up to the age of 7 months: approx. 5-8% of the body weight. From 7th to 12th month of life: approx. 3-5% of the body weight. From the age of 13 months, our Canis Plus® Complete Meals can be fed.
Reviews
Trustpilot: 4.5/5 · 14 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists cod liver oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 31.1% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (11)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 21.67% meat | Chicken | meat | medium | 21.67 | 21.7 |
| 2 | 21.67% stomachs | Stomach | meat | medium | 21.67 | 21.7 |
| 3 | 5% liver | Chicken Liver | meat | good | 5 | 5.0 |
| 4 | 21.67% hearts | Chicken Heart | meat | good | 21.67 | 21.7 |
| 5 | Cooking broth 20% | Cooking broth | other | medium | 20 | 20.0 |
| 6 | Courgette/Zucchini 5% | Courgette | veg | good | 5 | 5.0 |
| 7 | Pumpkin 4% | Pumpkin | veg | good | 4 | 4.0 |
| 8 | Eggshell Powder 0.55% | Crushed Eggshells | supplement | good | 0.55 | 0.6 |
| 9 | Cod Liver Oil 0.15% | Cod Liver Oil | oil | good | 0.15 | 0.1 |
| 10 | Coconut Flakes 0.15% | Coconut | veg | good | 0.15 | 0.1 |
| 11 | Seaweed Meal 0.15% | Seaweed Meal | supplement | medium | 0.15 | 0.1 |
Brand
- Contact page
- www.naturavetal.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.naturavetal.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.41 |
| Meat share of dry matter | 86.1% | 0.096 | +8.27 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Supplement share of dry matter | 2.8% | -0.012 | -0.03 |
| Other share of dry matter | 4.4% | -0.375 | -1.65 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.41 |
| Meat share of dry matter | 86.1% | 0.096 | +8.27 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 2.8% | -0.012 | -0.03 |
| Other share of dry matter | 4.4% | -0.375 | -1.65 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 77.6
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 11 | 48.9 | 100 |
| Fat | 7 | 31.1 | 100 |
| Calcium | 0.42 | 1.9 | 83.3 |
| Phosphorus | 0.32 | 1.4 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Energy (kcal/100g) | 116 | 515.6 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Single source protein - lots of tender chicken meat" — the declared label says otherwise on single protein.
Consistent with the label
- "grain free" — supported by the declared grain-free data.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Easily digestible - suitable as a light diet (on page) | Functional | not checkable | Manufacturer assertion |
| grain free (on page) | Free-from | consistent | Manufacturer assertion |
| Single source protein - lots of tender chicken meat (on page) | Content | contradicted | Manufacturer assertion |
| guaranteed free from fillers, artificial antioxidants, colouring agents, preservatives, attractants and flavourings, synthetic vitamins (on pack) | Free-from | not checkable | Manufacturer assertion |
| Natural ingredients, without preservatives or additives (on page) | Free-from | not checkable | Manufacturer assertion |
| guaranteed to be free of synthetic additives, binders or inferior bulking agents (on pack) | Free-from | not checkable | Manufacturer assertion |
| Complete meal, with cod liver oil & seaweed meal (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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