BugBell Hundekeks HappyMood - Hormonbalance & Zufriedenheit
Treat complementary Clear label
Is BugBell Hundekeks HappyMood - Hormonbalance & Zufriedenheit a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- EvidenceNot recorded
Why you might choose it
- Prints ingredient percentages on the label.
- Single named animal protein: insect.
- Doesn't list grain ingredients.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
- 1 poor-graded ingredient makes up about 32% of the recipe.
- Around 43% of the recipe is generic or unspecified ingredients.
What the label tells us
- The label lists 12 ingredients.
- Names its animal sources (1 named ingredient).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints quantities for 9 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 21.50%
- Fat
- 10.10%
- Fibre
- 3.90%
- Ash
- 4.60%
Energy: 361 kcal/100g
Additives & feeding info
Nutritional additives
L-Tryptophan 30 mg/kg
Technological additives
Tocopherol Extrakt 5000 mg/kg (Antioxidationsmittel)
Storage
Produkt kühl und trocken lagern. Innerhalb von 5 Monaten nach Öffnen verbrauchen.
Feeding guide
Bis 15 kg: 1-10 Stück/Tag; 15-30 kg: 10-20 Stück/Tag; 30-60 kg: 20-40 Stück/Tag. Richtwerte für ausgewachsene Hunde; als täglicher Snack ergänzend zu den Mahlzeiten. Stets frisches Trinkwasser bereitstellen.
Reviews
Trustpilot: 0.0/5 · 0 reviews
Reviews.io: 4.8/5 · 2,047 reviews
32 reviews on this product · 4.6/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: insect
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Insect Protein (Hermetia illucens) (33%) | Insect Protein | meat | good | 33 | 33.0 |
| 2 | Potato Starch (32%) | Potato starch | carb | poor | 32 | 32.0 |
| 3 | Potato Flakes (18.4%) | Potatoes | carb | medium | 18.4 | 18.4 |
| 4 | Beetroot | Beetroot | veg | good | - | 0.08 |
| 5 | dried (5%) | unmatched | - | - | 5 | 5.0 |
| 6 | 3% Safflower Oil | Safflower Oil | oil | good | 3 | 3.0 |
| 7 | Cheese (2.5%) | Cheese | other | medium | 2.5 | 2.5 |
| 8 | Brewer's Yeast (2.1%) | Brewer's Yeast | supplement | good | 2.1 | 2.1 |
| 9 | Cranberry | Cranberries | veg | good | - | 0.07 |
| 10 | dried (2%) | unmatched | - | - | 2 | 2.0 |
| 11 | Vegetables | Vegetables | veg | medium | - | 0.05 |
| 12 | 0.65% Tomato | Tomato | veg | good | 0.65 | 0.7 |
| 13 | 0.65% Celery | Celery Seeds | veg | good | 0.65 | 0.7 |
| 14 | Psyllium Husks (0.5%) | Psyllium | fibre | good | 0.5 | 0.5 |
Brand
- Website
- https://bugbell.de/
- Contact page
- bugbell.de
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Product page
- bugbell.de
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.79 |
| Meat share of dry matter | 26.4% | 0.096 | +2.54 |
| Carb share of dry matter | 22.9% | -0.115 | -2.63 |
| Vegetable share of dry matter | 1.1% | -0.005 | -0.01 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Unrecognised share of dry matter | 42.8% | -0.027 | -1.13 |
| Recipe graded poor | 32.0% | -0.065 | -2.08 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 32.0% | 0.060 | +1.92 |
| Undeclared quantities | 6.5% | -0.106 | -0.69 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.79 |
| Meat share of dry matter | 26.4% | 0.096 | +2.54 |
| Carb share of dry matter | 22.9% | -0.115 | -2.63 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.1% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 42.8% | -0.027 | -1.13 |
| Recipe graded poor | 32.0% | -0.065 | -2.08 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 32.0% | 0.060 | +1.92 |
| Undeclared quantities | 6.5% | -0.106 | -0.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 60.1
- Final score
- 60/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (93.5% of the recipe mass) (voluntary) | 18.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| fördert mehr Ausgeglichenheit (on pack) | Functional | not checkable | Manufacturer assertion |
| fördert die Glückshormonbildung (Serotonin) (on pack) | Functional | not checkable | Manufacturer assertion |
| wirkt unterstützend bei Aggressionen und Stress bei Hunden (on pack) | Functional | not checkable | Manufacturer assertion |
| Ohne Glutenzusatz (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Aromastoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Zuckerzusatz (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Farbstoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
| 100% offen deklariert (on page) | Content | not checkable | Manufacturer assertion |
| 100% Geschmacksgarantie (on page) | provenance | not checkable | Manufacturer assertion |
| Ohne Konservierungsmittel (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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