BugBell HappyMood - Hormonbalance & Zufriedenheit
Dry Extruded · completeClear label
Our verdict
Is BugBell HappyMood - Hormonbalance & Zufriedenheit a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
31% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: insect
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (13)31% of the recipe is estimated
Estimated composition
- carb 47.4%
- meat 33.0%
- supplement 8.0%
- oil 7.0%
- unknown 4.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Insect Protein | Insect Protein | meat · good | - | 0.2 |
| 2 | Hermetia illucens 33% | Hermetia Illucens | meat · good | 33 | 33.0 |
| 3 | Sweet Potato | Sweet Potatoes | carb · good | - | 0.2 |
| 4 | Dried (31%) | unmatched | - | 31 | 31.0 |
| 5 | Tapioca Starch (16%) | Tapioca Starch | carb · medium | 16 | 16.0 |
| 6 | Rapeseed Oil (6%) | Rapeseed oil | oil · good | 6 | 6.0 |
| 7 | Minerals (4.5%) | Vitamins and minerals | supplement · medium | 4.5 | 4.5 |
| 8 | Brewer's Yeast (3.5%) | Brewer's Yeast | supplement · good | 3.5 | 3.5 |
| 9 | Beetroot Powder (3%) | Beetroot | veg · good | 3 | 3.0 |
| 10 | Cheese Powder (1.2%) | Cheese | other · medium | 1.2 | 1.2 |
| 11 | Safflower Oil (1%) | Safflower Oil | oil · good | 1 | 1.0 |
| 12 | Valerian Root (0.2%) | Valerian Root | veg · medium | 0.2 | 0.2 |
| 13 | Vitex (0.2%) | Chaste Tree | supplement · good | 0.2 | 0.2 |
- 1. Insect Protein0.2% estimated
- 2. Hermetia illucens 33%33% declared33.0% estimated
- 3. Sweet Potato0.2% estimated
- 4. Dried (31%)31% declared31.0% estimated
- 5. Tapioca Starch (16%)16% declared16.0% estimated
- 6. Rapeseed Oil (6%)6% declared6.0% estimated
- 7. Minerals (4.5%)4.5% declared4.5% estimated
- 8. Brewer's Yeast (3.5%)3.5% declared3.5% estimated
- 9. Beetroot Powder (3%)3% declared3.0% estimated
- 10. Cheese Powder (1.2%)1.2% declared1.2% estimated
- 11. Safflower Oil (1%)1% declared1.0% estimated
- 12. Valerian Root (0.2%)0.2% declared0.2% estimated
- 13. Vitex (0.2%)0.2% declared0.2% estimated
Nutrition and feedingProtein 21% · Fat 13.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 13.50% |
| Fibre | 4.50% |
| Ash | 7.40% |
| Calcium | 1% |
| Phosphorus | 0.70% |
Additives & feeding info
Feeding and storage
Storage
Produkt bitte kühl und trocken lagern.
Feeding guide
Tagesration aufteilen: 2kg Hund: 45-70g; 5kg: 90-140g; 10kg: 150-235g; 20kg: 250-395g; 30kg: 340-535g; 40kg: 425-665g je nach Aktivität und Alter (Senioren älter 7 Jahre / 3-7 Jahre / 1-3 Jahre). Futterumstellung über 7 Tage empfohlen.
Additives declared on the label
Nutritional additives
Vitamin A 20.000 I.E.; Vitamin D3 2.000 I.E.; Vitamin E 234 I.E.; Taurin 500 mg; L-Tryptophan 60 mg; Zink (als Zinkoxid) 35 mg; Kupfer (als Kupfer(II)-sulfat, Pentahydrat) 2,5 mg; Jod (als Calciumjodat, wasserfrei) 1,4 mg; Selen (als Natriumselenit) 0,1 mg; Vitamin B1; Vitamin B2 Riboflavin; Vitamin B6; Vitamin B3 Niacin; Vitamin B5; Vitamin B9 Folsäure; Vitamin B7 Biotin; Vitamin B12; DL-Methionin
Technological additives
Natürliches Antioxidationsmittel
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: BugBell
- Website
- https://bugbell.de/
- Contact page
- bugbell.de
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- bugbell.de
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 0.0/5 · 0 reviews
Reviews.io: 4.8/5 · 2,047 reviews
25 reviews on this product · 4.8/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 63 out of 100 based on several key factors. The overall quality of the ingredient list positively influences the result by contributing +7.6 points. However, the processing format detracts from the total with a change of -6.7. Similarly, the carbohydrate content impacts the score by -3.6, and ingredients without printed percentages further adjust the final result by -3.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.64 |
| Meat share of dry matter | 24.5% | 0.096 | +2.35 |
| Carb share of dry matter | 31.4% | -0.115 | -3.62 |
| Oil share of dry matter | 18.4% | -0.092 | -1.69 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Unrecognised share of dry matter | 6.1% | -0.027 | -0.16 |
| Undeclared quantities | 31.4% | -0.106 | -3.32 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.64 |
| Meat share of dry matter | 24.5% | 0.096 | +2.35 |
| Carb share of dry matter | 31.4% | -0.115 | -3.62 |
| Oil share of dry matter | 18.4% | -0.092 | -1.69 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 6.1% | -0.027 | -0.16 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 31.4% | -0.106 | -3.32 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 62.6
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 23.2 (band 18 to 40%) | 84.2 |
| Fat | 13.5 | 14.9 (band 5.5 to 20%) | 100 |
| Fibre | 4.5 | 5 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.1 (band 0.5 to 2.5%) | 88.1 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88.7 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 95.7 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 18 nutritional additives on the label
- Vitamin A 20.000 I.E.
- Vitamin D3 2.000 I.E.
- Vitamin E 234 I.E.
- Taurin 500 mg
- L-Tryptophan 60 mg
- Zink (als Zinkoxid) 35 mg
- Kupfer (als Kupfer(II)-sulfat, Pentahydrat) 2,5 mg
- Jod (als Calciumjodat, wasserfrei) 1,4 mg
- Selen (als Natriumselenit) 0,1 mg
- Vitamin B1
- Vitamin B2 Riboflavin
- Vitamin B6
- Vitamin B3 Niacin
- Vitamin B5
- Vitamin B9 Folsäure
- Vitamin B7 Biotin
- Vitamin B12
- DL-Methionin
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (68.6% of the recipe mass) (voluntary) | 13.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Alleinfuttermittel nach FEDIAF Richtlinie" — supported by the declared complete and balanced data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| ausgeglichene Hormonbalance (on page) | Functional | not checkable | Manufacturer assertion |
| fördert die Glückshormonbildung (Serotonin) (on page) | Functional | not checkable | Manufacturer assertion |
| Trockenfutter unterstützt bei Aggressionen beim Hund (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Geschmacksgarantie (on page) | Functional | not checkable | Manufacturer assertion |
| Alleinfuttermittel nach FEDIAF Richtlinie (on pack) | Content | consistent | Manufacturer assertion |
| Ohne Farbstoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Zuckerzusatz (on pack) | Free-from | not checkable | Manufacturer assertion |
| 100% offen deklariert (on page) | Content | not checkable | Manufacturer assertion |
| Ohne Glutenzusatz (on pack) | Free-from | not checkable | Manufacturer assertion |
| Ohne Aromastoffe (on pack) | Free-from | not checkable | Manufacturer assertion |
| Alleinfuttermittel für ausgewachsene Hunde – ab 1 Jahr (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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