Purina CA IncrediBites with Real Beef
Dry Extruded complete
Is Purina CA IncrediBites with Real Beef a good dog food?
We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
This recipe achieves a final score of 42 out of 100 based on several key factors. The overall quality of the ingredient list added +3.9 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -2.7.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe42
- Nutritionallow99
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 6% of the dry matter (9% as fed); carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 2 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 13.50%
- Fibre
- 4%
- Moisture
- 12%
- Calcium
- 1.10%
Energy: 237 kcal/100g
Dry matter basis
- Protein
- 29.50%
- Fat
- 15.30%
- Fibre
- 4.50%
- Carbohydrates
- 38.40%
Additives & feeding info
Nutritional additives
Vitamin E 150 IU/kg; Vitamin A 12,500 IU/kg; Selenium 0.35 mg/kg; Zinc Sulphate; Ferrous Sulphate; Manganese Sulphate; Copper Sulphate; Calcium Iodate; Sodium Selenite; Potassium Chloride; L-Lysine Monohydrochloride
Technological additives
Beef tallow preserved with mixed-tocopherols; Annatto Colour; Vegetable Juice (Colour); Carmine; Glycerin
Storage
Store in a cool, dry place.
Feeding guide
Recommended Daily Feeding Amounts (1.4-5.4 kg / 3-12 lb: 51-116 g, 1/2-1 1/8 cup; 5.9-9.1 kg / 13-20 lb: 128-171 g, 1 1/4-1 2/3 cup). Based on a standard 250 ml cup containing approximately 102 g. Most adult dogs can be fed once daily; twice daily for high activity. Adjust for ideal body condition. Transition over 7-10 days when switching foods.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids grain: the label lists whole grains
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (42)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef | Beef | meat | medium | - | 3.1 |
| 2 | Whole Grain Corn | Whole Grains | carb | good | - | 3.1 |
| 3 | Barley | Barley | carb | medium | - | 3.1 |
| 4 | Soybean Meal | Soybean Meal | carb | poor | - | 3.0 |
| 5 | Whole Grain Wheat | Wheat | carb | poor | - | 3.0 |
| 6 | Chicken By-Product Meal | Chicken | meat | medium | - | 3.0 |
| 7 | Corn Protein Meal | Maize gluten | carb | poor | - | 2.9 |
| 8 | Beef Tallow preserved with mixed-tocopherols | Tocopherols | additive | good | - | 2.9 |
| 9 | Rice | Rice - white | carb | medium | - | 2.8 |
| 10 | Egg and Chicken Flavour | Chicken | meat | medium | - | 2.8 |
| 11 | Natural Flavours | Artificial flavourings | additive | poor | - | 2.8 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement | medium | - | 2.7 |
| 13 | Oat Meal | Oats | carb | medium | - | 2.7 |
| 14 | Mono and Dicalcium Phosphate | Dicalcium phosphate | supplement | medium | - | 2.7 |
| 15 | Glycerin | Glycerine | other | medium | - | 2.6 |
| 16 | Carrots | Carrots | veg | good | - | 2.6 |
| 17 | Peas | Peas | veg | medium | - | 2.5 |
| 18 | Salt | Salt | additive | medium | - | 2.5 |
| 19 | Choline Chloride | Choline | supplement | good | - | 2.5 |
| 20 | Annatto Colour | unmatched | - | - | - | 2.4 |
| 21 | Vitamin E Supplement | Vitamin E | supplement | good | - | 2.4 |
| 22 | Niacin (Vitamin B3) | Niacin | supplement | good | - | 2.4 |
| 23 | Vitamin A Supplement | Vitamin A | supplement | good | - | 2.3 |
| 24 | Calcium Pantothenate (Vitamin B5) | Calcium pantothenate | supplement | good | - | 2.3 |
| 25 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement | good | - | 2.2 |
| 26 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement | good | - | 2.2 |
| 27 | Riboflavin Supplement (Vitamin B2) | Riboflavin | supplement | good | - | 2.2 |
| 28 | Vitamin B12 Supplement | Vitamin B12 | supplement | good | - | 2.1 |
| 29 | Folic Acid (Vitamin B9) | Folic acid | supplement | good | - | 2.1 |
| 30 | Menadione Sodium Bisulphate Complex (Source of Vitamin K Activity) | Vitamin K | supplement | good | - | 2.1 |
| 31 | Biotin (Vitamin B7) | Biotin | supplement | good | - | 2.0 |
| 32 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement | good | - | 2.0 |
| 33 | Vegetable Juice (Colour) | unmatched | - | - | - | 1.9 |
| 34 | Zinc Sulphate | Zinc sulfate | supplement | medium | - | 1.9 |
| 35 | Ferrous Sulphate | Iron sulfate | supplement | good | - | 1.9 |
| 36 | Manganese Sulphate | Manganese sulfate | supplement | medium | - | 1.8 |
| 37 | Copper Sulphate | Copper sulphate | supplement | good | - | 1.8 |
| 38 | Calcium Iodate | Calcium iodate | supplement | medium | - | 1.8 |
| 39 | Sodium Selenite | Sodium selenite | supplement | poor | - | 1.7 |
| 40 | Potassium Chloride | Potassium Chloride | supplement | medium | - | 1.7 |
| 41 | Carmine | unmatched | - | - | - | 1.6 |
| 42 | L-Lysine Monohydrochloride | Lysine | supplement | medium | - | 1.6 |
Brand
- Website
- https://www.purina.ca/
- Phone
- 1.800.268.5345
- Address
- ATTN: CONSUMER CARE, 2500 ROYAL WINDSOR DRIVE, MISSISSAUGA, ONTARIO L5J 1K8
- Contact page
- www.purina.ca
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.ca
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.89 |
| Carb share of dry matter | 23.3% | -0.115 | -2.68 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 9.3% | 0.163 | +1.52 |
| Supplement share of dry matter | 56.4% | -0.012 | -0.69 |
| Other share of dry matter | 1.7% | -0.375 | -0.62 |
| Unrecognised share of dry matter | 2.7% | -0.027 | -0.07 |
| Recipe graded poor | 13.5% | -0.065 | -0.87 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -10.00 | 0.222 | -2.22 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.89 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 23.3% | -0.115 | -2.68 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 9.3% | 0.163 | +1.52 |
| Supplement share of dry matter | 56.4% | -0.012 | -0.69 |
| Other share of dry matter | 1.7% | -0.375 | -0.62 |
| Unrecognised share of dry matter | 2.7% | -0.027 | -0.07 |
| Recipe graded poor | 13.5% | -0.065 | -0.87 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -10.00 | 0.222 | -2.22 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 41.9
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 13.5 | 14.9 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.5 |
| Energy (kcal/100g) | 237 | 261.9 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% complete & balanced for adult dogs" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| No fillers – only purposeful ingredients (on pack) | Free-from | not checkable | Manufacturer assertion |
| 100% complete & balanced for adult dogs (on pack) | Content | consistent | Manufacturer assertion |
| 26g of protein per cup (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Accents of carrots & peas (on pack) | Content | not checkable | Manufacturer assertion |
| 23 vitamins & minerals (on pack) | Nutrient | not checkable | Manufacturer assertion |
| #1 ingredient real, farm-raised beef (on pack) | Content | not checkable | Manufacturer assertion |
| No artificial preservatives, flavours, or colours – added colours from natural sources (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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