Purina CA IncrediBites with Real Beef
Dry Extruded · complete
Our verdict
Is Purina CA IncrediBites with Real Beef a good dog food?
We score it 39/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids grain: the label lists whole-grain maize
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (42)100% of the recipe is estimated
Estimated composition
- supplement 48.4%
- carb 20.7%
- additive 14.2%
- meat 8.9%
- veg 5.1%
- other 2.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 3.1 |
| 2 | Whole Grain Corn | Whole-Grain Maize | carb · medium | - | 3.1 |
| 3 | Barley | Barley | carb · medium | - | 3.1 |
| 4 | Soybean Meal | Soybean Meal | carb · poor | - | 3.0 |
| 5 | Whole Grain Wheat | Wheat | carb · poor | - | 3.0 |
| 6 | Chicken By-Product Meal | Chicken | meat · medium | - | 3.0 |
| 7 | Corn Protein Meal | Maize gluten | carb · poor | - | 2.9 |
| 8 | Beef Tallow preserved with mixed-tocopherols | Tocopherols | additive · good | - | 2.9 |
| 9 | Rice | Rice - white | carb · medium | - | 2.8 |
| 10 | Egg and Chicken Flavour | Chicken | meat · medium | - | 2.8 |
| 11 | Natural Flavours | Artificial flavourings | additive · poor | - | 2.8 |
| 12 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 2.7 |
| 13 | Oat Meal | Oats | carb · medium | - | 2.7 |
| 14 | Mono and Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 2.7 |
| 15 | Glycerin | Glycerine | other · medium | - | 2.6 |
| 16 | Carrots | Carrots | veg · good | - | 2.6 |
| 17 | Peas | Peas | veg · good | - | 2.5 |
| 18 | Salt | Salt | additive · poor | - | 2.5 |
| 19 | Choline Chloride | Choline | supplement · good | - | 2.5 |
| 20 | Annatto Colour | Annatto Extract | additive · medium | - | 2.4 |
| 21 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.4 |
| 22 | Niacin (Vitamin B3) | Niacin | supplement · good | - | 2.4 |
| 23 | Vitamin A Supplement | Vitamin A | supplement · good | - | 2.3 |
| 24 | Calcium Pantothenate (Vitamin B5) | Calcium pantothenate | supplement · good | - | 2.3 |
| 25 | Thiamine Mononitrate (Vitamin B1) | Thiamine mononitrate | supplement · good | - | 2.2 |
| 26 | Pyridoxine Hydrochloride (Vitamin B6) | Pyridoxine hydrochloride | supplement · good | - | 2.2 |
| 27 | Riboflavin Supplement (Vitamin B2) | Riboflavin | supplement · good | - | 2.2 |
| 28 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 2.1 |
| 29 | Folic Acid (Vitamin B9) | Folic acid | supplement · good | - | 2.1 |
| 30 | Menadione Sodium Bisulphate Complex (Source of Vitamin K Activity) | Vitamin K | supplement · good | - | 2.1 |
| 31 | Biotin (Vitamin B7) | Biotin | supplement · good | - | 2.0 |
| 32 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 2.0 |
| 33 | Vegetable Juice (Colour) | Vegetable Juice | additive · medium | - | 1.9 |
| 34 | Zinc Sulphate | Zinc sulfate | supplement · medium | - | 1.9 |
| 35 | Ferrous Sulphate | Iron sulfate | supplement · good | - | 1.9 |
| 36 | Manganese Sulphate | Manganese sulfate | supplement · medium | - | 1.8 |
| 37 | Copper Sulphate | Copper sulphate | supplement · good | - | 1.8 |
| 38 | Calcium Iodate | Calcium iodate | supplement · medium | - | 1.8 |
| 39 | Sodium Selenite | Sodium selenite | supplement · poor | - | 1.7 |
| 40 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 1.7 |
| 41 | Carmine | Carmine | additive · poor | - | 1.6 |
| 42 | L-Lysine Monohydrochloride | Lysine | supplement · medium | - | 1.6 |
- 1. Beef3.1% estimated
- 2. Whole Grain Corn3.1% estimated
- 3. Barley3.1% estimated
- 4. Soybean Meal3.0% estimated
- 5. Whole Grain Wheat3.0% estimated
- 6. Chicken By-Product Meal3.0% estimated
- 7. Corn Protein Meal2.9% estimated
- 8. Beef Tallow preserved with mixed-tocopherols2.9% estimated
- 9. Rice2.8% estimated
- 10. Egg and Chicken Flavour2.8% estimated
- 11. Natural Flavours2.8% estimated
- 12. Calcium Carbonate2.7% estimated
- 13. Oat Meal2.7% estimated
- 14. Mono and Dicalcium Phosphate2.7% estimated
- 15. Glycerin2.6% estimated
- 16. Carrots2.6% estimated
- 17. Peas2.5% estimated
- 18. Salt2.5% estimated
- 19. Choline Chloride2.5% estimated
- 20. Annatto Colour2.4% estimated
- 21. Vitamin E Supplement2.4% estimated
- 22. Niacin (Vitamin B3)2.4% estimated
- 23. Vitamin A Supplement2.3% estimated
- 24. Calcium Pantothenate (Vitamin B5)2.3% estimated
- 25. Thiamine Mononitrate (Vitamin B1)2.2% estimated
- 26. Pyridoxine Hydrochloride (Vitamin B6)2.2% estimated
- 27. Riboflavin Supplement (Vitamin B2)2.2% estimated
- 28. Vitamin B12 Supplement2.1% estimated
- 29. Folic Acid (Vitamin B9)2.1% estimated
- 30. Menadione Sodium Bisulphate Complex (Source of Vitamin K Activity)2.1% estimated
- 31. Biotin (Vitamin B7)2.0% estimated
- 32. Vitamin D3 Supplement2.0% estimated
- 33. Vegetable Juice (Colour)1.9% estimated
- 34. Zinc Sulphate1.9% estimated
- 35. Ferrous Sulphate1.9% estimated
- 36. Manganese Sulphate1.8% estimated
- 37. Copper Sulphate1.8% estimated
- 38. Calcium Iodate1.8% estimated
- 39. Sodium Selenite1.7% estimated
- 40. Potassium Chloride1.7% estimated
- 41. Carmine1.6% estimated
- 42. L-Lysine Monohydrochloride1.6% estimated
Nutrition and feedingProtein 26% · Fat 13.50%
Guaranteed analysis (as fed)
| Nutrient | As fed | Dry matter | Directory average |
|---|---|---|---|
| Protein | 26% | 29.50% | - |
| Fat | 13.50% | 15.30% | - |
| Fibre | 4% | 4.50% | - |
| Moisture | 12% | - | - |
| Carbohydrates | - | 38.40% | - |
| Calcium | 1.10% | - | - |
Energy: 237 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place.
Feeding guide
Recommended Daily Feeding Amounts (1.4-5.4 kg / 3-12 lb: 51-116 g, 1/2-1 1/8 cup; 5.9-9.1 kg / 13-20 lb: 128-171 g, 1 1/4-1 2/3 cup). Based on a standard 250 ml cup containing approximately 102 g. Most adult dogs can be fed once daily; twice daily for high activity. Adjust for ideal body condition. Transition over 7-10 days when switching foods.
Additives declared on the label
Nutritional additives
Vitamin E 150 IU/kg; Vitamin A 12,500 IU/kg; Selenium 0.35 mg/kg; Zinc Sulphate; Ferrous Sulphate; Manganese Sulphate; Copper Sulphate; Calcium Iodate; Sodium Selenite; Potassium Chloride; L-Lysine Monohydrochloride
Technological additives
Beef tallow preserved with mixed-tocopherols; Annatto Colour; Vegetable Juice (Colour); Carmine; Glycerin
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Purina CA
- Website
- https://www.purina.ca/
- Phone
- 1.800.268.5345
- Address
- ATTN: CONSUMER CARE, 2500 ROYAL WINDSOR DRIVE, MISSISSAUGA, ONTARIO L5J 1K8
- Contact page
- www.purina.ca
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.ca
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 1.8/5 · 190 reviews
6 reviews on this product · 4.5/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food achieves an overall score of 39 out of 100 based on several key factors. The overall quality of the ingredient list contributed +3.4 points. However, ingredients without printed percentages contributed -10.6 points, the processing format contributed -6.7 points, and the additive load contributed -3.8 points to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.39 |
| Carb share of dry matter | 22.8% | -0.115 | -2.63 |
| Additive share of dry matter | 13.9% | 0.163 | +2.26 |
| Supplement share of dry matter | 55.3% | -0.012 | -0.67 |
| Other share of dry matter | 1.6% | -0.375 | -0.61 |
| Recipe graded poor | 17.6% | -0.065 | -1.15 |
| Number of poor ingredients | 7 | -0.876 | -6.13 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -17.24 | 0.222 | -3.83 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.39 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 22.8% | -0.115 | -2.63 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.00 |
| Additive share of dry matter | 13.9% | 0.163 | +2.26 |
| Supplement share of dry matter | 55.3% | -0.012 | -0.67 |
| Other share of dry matter | 1.6% | -0.375 | -0.61 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 17.6% | -0.065 | -1.15 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 7 | -0.876 | -6.13 |
| Largest single poor ingredient | 3.0% | 0.060 | +0.18 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -17.24 | 0.222 | -3.83 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 38.7
- Final score
- 39/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 13.5 | 14.9 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.5 |
| Energy (kcal/100g) | 237 | 261.9 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 11 nutritional additives on the label
- Vitamin E 150 IU/kg
- Vitamin A 12,500 IU/kg
- Selenium 0.35 mg/kg
- Zinc Sulphate
- Ferrous Sulphate
- Manganese Sulphate
- Copper Sulphate
- Calcium Iodate
- Sodium Selenite
- Potassium Chloride
- L-Lysine Monohydrochloride
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% complete & balanced for adult dogs" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| No fillers – only purposeful ingredients (on pack) | Free-from | not checkable | Manufacturer assertion |
| 100% complete & balanced for adult dogs (on pack) | Content | consistent | Manufacturer assertion |
| 26g of protein per cup (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Accents of carrots & peas (on pack) | Content | not checkable | Manufacturer assertion |
| 23 vitamins & minerals (on pack) | Nutrient | not checkable | Manufacturer assertion |
| #1 ingredient real, farm-raised beef (on pack) | Content | not checkable | Manufacturer assertion |
| No artificial preservatives, flavours, or colours – added colours from natural sources (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to IncrediBites with Real Beef
Similar on ingredients, protein, format or nutrition, using the same stored data.
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