Purina CA IncrediBites for Small Dogs with Real Chicken

Dry Extruded · complete

Poor
our rating

Our verdict

Is Purina CA IncrediBites for Small Dogs with Real Chicken a good dog food?

We score it 39/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 6% of the dry matter (9% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 4 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Labelling or feeding guide is aimed at small dogs
  • Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids beef: it is listed as an ingredient
  • Your dog avoids grain: the label lists whole-grain maize
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (41)100% of the recipe is estimated

Estimated composition

  • supplement 48.6%
  • carb 23.8%
  • additive 13.3%
  • meat 9.2%
  • other 2.7%
  • veg 2.6%
#As declaredMatchedLabel readingDeclared %Est. %
1ChickenChickenmeat · medium-3.2
2Whole Grain CornWhole-Grain Maizecarb · medium-3.2
3BarleyBarleycarb · medium-3.1
4Whole Grain WheatWheatcarb · poor-3.1
5Chicken By-Product MealChickenmeat · medium-3.1
6Soybean MealSoybean Mealcarb · poor-3.0
7Beef tallow preserved with mixed-tocopherolsTocopherolsadditive · good-3.0
8Corn Gluten MealMaize glutencarb · poor-3.0
9RiceRice - whitecarb · medium-2.9
10Egg and Chicken FlavourChickenmeat · medium-2.9
11Oat MealOatscarb · medium-2.8
12Natural FlavoursArtificial flavouringsadditive · poor-2.8
13Calcium CarbonateCalcium Carbonatesupplement · medium-2.8
14Mono And Dicalcium PhosphateDicalcium phosphatesupplement · medium-2.7
15GlycerinGlycerineother · medium-2.7
16SaltSaltadditive · poor-2.6
17Sweet PotatoesSweet Potatoescarb · good-2.6
18SpinachSpinachveg · good-2.6
19Potassium ChloridePotassium Chloridesupplement · medium-2.5
20Choline ChlorideCholinesupplement · good-2.5
21Annatto ColourAnnatto Extractadditive · medium-2.4
22Vegetable Juice (Colour)Vegetable Juiceadditive · medium-2.4
23Vitamin E SupplementVitamin Esupplement · good-2.4
24Niacin (Vitamin B3)Niacinsupplement · good-2.3
25Vitamin A SupplementVitamin Asupplement · good-2.3
26Calcium Pantothenate (Vitamin B5)Calcium pantothenatesupplement · good-2.2
27Pyridoxine Hydrochloride (Vitamin B6)Pyridoxine hydrochloridesupplement · good-2.2
28Vitamin B-12 SupplementVitamin B12supplement · good-2.2
29Thiamine Mononitrate (Vitamin B1)Thiamine mononitratesupplement · good-2.1
30Vitamin D3 SupplementVitamin D3 supplementsupplement · good-2.1
31Riboflavin Supplement (Vitamin B2)Riboflavinsupplement · good-2.0
32Menadione Sodium Bisulphate Complex (Source Of Vitamin K Activity)Vitamin Ksupplement · good-2.0
33Folic Acid (Vitamin B9)Folic acidsupplement · good-2.0
34Biotin (Vitamin B7)Biotinsupplement · good-1.9
35Zinc SulphateZinc sulfatesupplement · medium-1.9
36Ferrous SulphateIron sulfatesupplement · good-1.8
37Manganese SulphateManganese sulfatesupplement · medium-1.8
38Copper SulphateCopper sulphatesupplement · good-1.8
39Calcium IodateCalcium iodatesupplement · medium-1.7
40Sodium SeleniteSodium selenitesupplement · poor-1.7
41L-Lysine MonohydrochlorideLysinesupplement · medium-1.7
  1. 1. Chicken3.2% estimated
    Chicken · meat · medium
  2. 2. Whole Grain Corn3.2% estimated
    Whole-Grain Maize · carb · medium
  3. 3. Barley3.1% estimated
    Barley · carb · medium
  4. 4. Whole Grain Wheat3.1% estimated
    Wheat · carb · poor
  5. 5. Chicken By-Product Meal3.1% estimated
    Chicken · meat · medium
  6. 6. Soybean Meal3.0% estimated
    Soybean Meal · carb · poor
  7. 7. Beef tallow preserved with mixed-tocopherols3.0% estimated
    Tocopherols · additive · good
  8. 8. Corn Gluten Meal3.0% estimated
    Maize gluten · carb · poor
  9. 9. Rice2.9% estimated
    Rice - white · carb · medium
  10. 10. Egg and Chicken Flavour2.9% estimated
    Chicken · meat · medium
  11. 11. Oat Meal2.8% estimated
    Oats · carb · medium
  12. 12. Natural Flavours2.8% estimated
    Artificial flavourings · additive · poor
  13. 13. Calcium Carbonate2.8% estimated
    Calcium Carbonate · supplement · medium
  14. 14. Mono And Dicalcium Phosphate2.7% estimated
    Dicalcium phosphate · supplement · medium
  15. 15. Glycerin2.7% estimated
    Glycerine · other · medium
  16. 16. Salt2.6% estimated
    Salt · additive · poor
  17. 17. Sweet Potatoes2.6% estimated
    Sweet Potatoes · carb · good
  18. 18. Spinach2.6% estimated
    Spinach · veg · good
  19. 19. Potassium Chloride2.5% estimated
    Potassium Chloride · supplement · medium
  20. 20. Choline Chloride2.5% estimated
    Choline · supplement · good
  21. 21. Annatto Colour2.4% estimated
    Annatto Extract · additive · medium
  22. 22. Vegetable Juice (Colour)2.4% estimated
    Vegetable Juice · additive · medium
  23. 23. Vitamin E Supplement2.4% estimated
    Vitamin E · supplement · good
  24. 24. Niacin (Vitamin B3)2.3% estimated
    Niacin · supplement · good
  25. 25. Vitamin A Supplement2.3% estimated
    Vitamin A · supplement · good
  26. 26. Calcium Pantothenate (Vitamin B5)2.2% estimated
    Calcium pantothenate · supplement · good
  27. 27. Pyridoxine Hydrochloride (Vitamin B6)2.2% estimated
    Pyridoxine hydrochloride · supplement · good
  28. 28. Vitamin B-12 Supplement2.2% estimated
    Vitamin B12 · supplement · good
  29. 29. Thiamine Mononitrate (Vitamin B1)2.1% estimated
    Thiamine mononitrate · supplement · good
  30. 30. Vitamin D3 Supplement2.1% estimated
    Vitamin D3 supplement · supplement · good
  31. 31. Riboflavin Supplement (Vitamin B2)2.0% estimated
    Riboflavin · supplement · good
  32. 32. Menadione Sodium Bisulphate Complex (Source Of Vitamin K Activity)2.0% estimated
    Vitamin K · supplement · good
  33. 33. Folic Acid (Vitamin B9)2.0% estimated
    Folic acid · supplement · good
  34. 34. Biotin (Vitamin B7)1.9% estimated
    Biotin · supplement · good
  35. 35. Zinc Sulphate1.9% estimated
    Zinc sulfate · supplement · medium
  36. 36. Ferrous Sulphate1.8% estimated
    Iron sulfate · supplement · good
  37. 37. Manganese Sulphate1.8% estimated
    Manganese sulfate · supplement · medium
  38. 38. Copper Sulphate1.8% estimated
    Copper sulphate · supplement · good
  39. 39. Calcium Iodate1.7% estimated
    Calcium iodate · supplement · medium
  40. 40. Sodium Selenite1.7% estimated
    Sodium selenite · supplement · poor
  41. 41. L-Lysine Monohydrochloride1.7% estimated
    Lysine · supplement · medium

Nutrition and feedingProtein 26% · Fat 13.50%

Guaranteed analysis (as fed)

NutrientAs fed
Protein26%
Fat13.50%
Fibre4%
Moisture12%
Calcium1.10%

Energy: 366 kcal/100g

Additives & feeding info

Feeding and storage

Storage

Store in a cool, dry place.

Feeding guide

Adult dogs 1.4–5.4 kg (3–12 lb): 52–118 g (1/2–1 cup); 5.9–9.1 kg (13–20 lb): 131–174 g (1 1/8–1 1/2 cups). One 250 mL/8 oz cup contains approximately 110 g.

Additives declared on the label

Nutritional additives

Vitamin E 150 IU/kg; Niacin (Vitamin B3); Vitamin A 12,500 IU/kg; Calcium Pantothenate (Vitamin B5); Pyridoxine Hydrochloride (Vitamin B6); Vitamin B-12 Supplement; Thiamine Mononitrate (Vitamin B1); Vitamin D3 Supplement; Riboflavin Supplement (Vitamin B2); Menadione Sodium Bisulphate Complex (Source of Vitamin K); Folic Acid (Vitamin B9); Biotin (Vitamin B7); Zinc Sulphate; Ferrous Sulphate; Manganese Sulphate; Copper Sulphate; Calcium Iodate; Sodium Selenite; L-Lysine Monohydrochloride

Trust and sourceNo recalls recorded in our database · checked 2026-09-19

Brand and contact: Purina CA
Website
https://www.purina.ca/
Phone
1.800.268.5345
Address
ATTN: CONSUMER CARE, 2500 ROYAL WINDSOR DRIVE, MISSISSAUGA, ONTARIO L5J 1K8
Contact page
www.purina.ca

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-19
Scored with
Model v3 (methodology)
Product page
www.purina.ca

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

Trustpilot: 1.8/5 · 190 reviews

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This food achieves an overall score of 39 out of 100 based on several key factors. The overall quality of the ingredient list contributed +3.5 points. However, ingredients without printed percentages contributed -10.6 points, the processing format contributed -6.7 points, and the additive load contributed -3.6 points to the final calculation.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.53
Carb share of dry matter24.2%-0.115-2.79
Additive share of dry matter12.4%0.163+2.02
Supplement share of dry matter55.6%-0.012-0.68
Other share of dry matter1.7%-0.375-0.62
Recipe graded poor16.2%-0.065-1.05
Number of poor ingredients6-0.876-5.26
Largest single poor ingredient3.1%0.060+0.19
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-16.190.222-3.59
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.53
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter24.2%-0.115-2.79
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter0.5%-0.005-0.00
Additive share of dry matter12.4%0.163+2.02
Supplement share of dry matter55.6%-0.012-0.68
Other share of dry matter1.7%-0.375-0.62
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor16.2%-0.065-1.05
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients6-0.876-5.26
Largest single poor ingredient3.1%0.060+0.19
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-16.190.222-3.59
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
38.6
Final score
39/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2628.7 (band 18.19889502762431 to 40%)99
Fat13.514.9 (band 5.560773480662983 to 20%)100
Fibre44.4 (band 0.5 to 5%)100
Calcium1.11.2 (band 0.505524861878453 to 2.5%)91.4
Energy (kcal/100g)366404.4100

Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 19 nutritional additives on the label
  • Vitamin E 150 IU/kg
  • Niacin (Vitamin B3)
  • Vitamin A 12,500 IU/kg
  • Calcium Pantothenate (Vitamin B5)
  • Pyridoxine Hydrochloride (Vitamin B6)
  • Vitamin B-12 Supplement
  • Thiamine Mononitrate (Vitamin B1)
  • Vitamin D3 Supplement
  • Riboflavin Supplement (Vitamin B2)
  • Menadione Sodium Bisulphate Complex (Source of Vitamin K)
  • Folic Acid (Vitamin B9)
  • Biotin (Vitamin B7)
  • Zinc Sulphate
  • Ferrous Sulphate
  • Manganese Sulphate
  • Copper Sulphate
  • Calcium Iodate
  • Sodium Selenite
  • L-Lysine Monohydrochloride

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✓ Batch and date labelling (mandatory)5/5

Capped at 60: mandatory items missing (Analytical constituents declared).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.

Contradicted by the label

  • "27g of protein per cup" — the declared label says otherwise on high protein.

7 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
Energy-fueling whole grains (on page)Functionalnot checkableManufacturer assertion
#1 ingredient real, farm-raised chicken (on page)Contentnot checkableManufacturer assertion
No artificial preservatives, flavours, or colours – added colours from natural sources (on page)Free-fromnot checkableManufacturer assertion
Accents of sweet potatoes & spinach (on page)Contentnot checkableManufacturer assertion
Nutrient-rich recipe that's 100% complete & balanced for adult dogs (on page)Nutrientnot checkableManufacturer assertion
23 vitamins & minerals (on page)Contentnot checkableManufacturer assertion
No fillers – only purposeful ingredients (on page)Free-fromnot checkableManufacturer assertion
27g of protein per cup (on page)High/low levelcontradictedManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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