Our verdict
Is Iron Will Raw Turkey Performance Blend a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef liver
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists fish oil
- Your dog avoids pork: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (17)100% of the recipe is estimated
Estimated composition
- supplement 35.7%
- veg 31.7%
- meat 22.2%
- oil 10.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey meat | Turkey | meat · medium | - | 7.7 |
| 2 | beef and/or pork heart | Heart | meat · good | - | 7.5 |
| 3 | turkey bone | Finely Ground Turkey Bone | supplement · good | - | 7.2 |
| 4 | beef liver | Beef Liver | meat · good | - | 7.0 |
| 5 | spinach | Spinach | veg · good | - | 6.8 |
| 6 | kale | Kale | veg · good | - | 6.6 |
| 7 | zucchini | Courgette | veg · good | - | 6.3 |
| 8 | butternut squash | Butternut Squash | veg · good | - | 6.1 |
| 9 | celery | Celery Seeds | veg · good | - | 5.9 |
| 10 | fish oil | Fish Oil | oil · good | - | 5.7 |
| 11 | kelp meal | Seaweed Meal | supplement · medium | - | 5.4 |
| 12 | vitamin E supplement | Vitamin E | supplement · good | - | 5.2 |
| 13 | zinc proteinate | Zinc Proteinate | supplement · good | - | 5.0 |
| 14 | sunflower oil | Sunflower oil | oil · good | - | 4.8 |
| 15 | manganese proteinate | Manganese proteinate | supplement · good | - | 4.5 |
| 16 | vitamin D supplement | Vitamin D | supplement · good | - | 4.3 |
| 17 | thiamine mononitrate. | Thiamine mononitrate | supplement · good | - | 4.1 |
- 1. Turkey meat7.7% estimated
- 2. beef and/or pork heart7.5% estimated
- 3. turkey bone7.2% estimated
- 4. beef liver7.0% estimated
- 5. spinach6.8% estimated
- 6. kale6.6% estimated
- 7. zucchini6.3% estimated
- 8. butternut squash6.1% estimated
- 9. celery5.9% estimated
- 10. fish oil5.7% estimated
- 11. kelp meal5.4% estimated
- 12. vitamin E supplement5.2% estimated
- 13. zinc proteinate5.0% estimated
- 14. sunflower oil4.8% estimated
- 15. manganese proteinate4.5% estimated
- 16. vitamin D supplement4.3% estimated
- 17. thiamine mononitrate.4.1% estimated
Nutrition and feedingProtein 15% · Fat 12%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 15% |
| Fat | 12% |
| Fibre | 0.25% |
| Ash | 2% |
| Moisture | 69% |
| Calcium | 0.42% |
| Phosphorus | 0.31% |
Energy: 180 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Keep frozen until ready to use. Thaw on a plate in the refrigerator or in cold water. Refrigerate leftovers immediately for up to 3 days.
Additives declared on the label
Nutritional additives
Vitamin E supplement; Zinc proteinate; Manganese proteinate; Vitamin D supplement; Thiamine mononitrate
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Iron Will Raw
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- ironwillrawdogfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score for this recipe is 62 out of 100. It gained +7.6 points for the overall quality of the ingredient list and +2.3 points for being labelled nutritionally complete. It lost -10.6 points for ingredients without printed percentages and -1.8 points for the oil and fat content.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.64 |
| Oil share of dry matter | 19.0% | -0.092 | -1.75 |
| Vegetable share of dry matter | 8.8% | -0.005 | -0.05 |
| Supplement share of dry matter | 60.7% | -0.012 | -0.74 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.64 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 19.0% | -0.092 | -1.75 |
| Vegetable share of dry matter | 8.8% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 60.7% | -0.012 | -0.74 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 61.6
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15 | 48.4 (band 26.129032258064512 to 40%) | 100 |
| Fat | 12 | 38.7 (band 7.983870967741934 to 20%) | 100 |
| Fibre | 0.25 | 0.8 (band 0.5 to 5%) | 74.1 |
| Calcium | 0.42 | 1.4 (band 0.7258064516129031 to 2.5%) | 91.3 |
| Phosphorus | 0.31 | 1 (band 0.5806451612903225 to 1.6%) | 94.7 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 91.3 |
| Energy (kcal/100g) | 180 | 580.6 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin E supplement
- Zinc proteinate
- Manganese proteinate
- Vitamin D supplement
- Thiamine mononitrate
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "complete and balanced recipe" — supported by the declared complete and balanced data.
- "Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance" — supported by the declared complete and balanced data.
3 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| naturally supplying complementary B vitamins—including vitamin B12 from beef and vitamin B1 from pork—to support healthy energy metabolism and everyday vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Added fish oil provides a natural source of omega-3 fatty acids to support healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| complete and balanced recipe (on page) | Content | consistent | Manufacturer assertion |
| contributes naturally occurring vitamins, minerals, and antioxidants (on page) | Nutrient | not checkable | Manufacturer assertion |
| Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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