About Us Performance 30/20

Dry Extruded complete

Performance 30/20
Poor
our rating

Is About Us Performance 30/20 a good dog food?

We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Why this score?

This recipe achieves a final score of 42 out of 100 based on several key factors. The overall quality of the ingredient list added +4.5 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -1.7.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Why you might choose it

  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 10% of the dry matter; carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

View the source page

Estimated composition

supplement59.4%
carb14.6%
meat9.5%
fibre4.5%
additive4.4%
unknown4.3%
mineral3.3%

Typical analysis (as fed)

Protein
30%
Fat
20%
Fibre
2.50%
Moisture
10%

Energy: 385.1 kcal/100g

Additives & feeding info

No additives recorded yet.

Feeding guide

5lbs (2.3kg) 5/8 cup (60g); 10 lbs (4.5kg) 1 cup (100g); 20 lbs (9.1kg) 1 2/3 cup (165g); 30 lbs (14kg) 2 1/4 cups (225g); 40 lbs (18kg) 2 3/4 cups (270g); 50 lbs (23kg) 3 1/4 cups (320g); 60 lbs (27kg) 3 2/3 cups (365g); 80 lbs (36kg) 4 1/2 cups (445g); 100 lbs (45kg) 5 1/3 cups (530g); 120 lbs (54kg) 6 1/4 cups (620g). Adjust to maintain optimal weight.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Doesn't list beef, lamb, fish, venison, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists dehydrated poultry proteins
  • Your dog avoids turkey: the label lists dehydrated poultry proteins
  • Your dog avoids pork: the label lists dehydrated pork protein
  • Your dog avoids grain: the label lists wheat
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (26)

#As declaredMatchedCategoryTierDeclared %Est. %
1WheatWheatcarbpoor-5.1
2Wheat ShortsWheatcarbpoor-5.0
3Pork MealDehydrated Pork Proteinmeatgood-4.9
4Chicken Fat Preserved with Vitamin E (mixed tocopherols)Vitamin Esupplementgood-4.8
5Poultry MealDehydrated Poultry Proteinsmeatmedium-4.7
6Corn Gluten MealMaize glutencarbpoor-4.6
7Beet PulpBeet Pulpfibremedium-4.5
8Sodium ChlorideSaltadditivemedium-4.4
9Betaine Hydrochlorideunmatched---4.3
10Potassium ChloridePotassium Chloridesupplementmedium-4.2
11Ferrous SulphateIron sulfatesupplementgood-4.1
12Zinc OxideZinc Oxidesupplementgood-4.0
13Vitamin E SupplementVitamin Esupplementgood-3.9
14Copper SulphateCopper sulphatesupplementgood-3.8
15Folic Acid SupplementFolic acidsupplementgood-3.7
16Vitamin B12 SupplementVitamin B12supplementgood-3.6
17Vitamin A SupplementVitamin Asupplementgood-3.5
18Niacin SupplementNiacinsupplementgood-3.4
19SeleniumSeleniummineralgood-3.3
20Manganese OxideManganese (II) Oxidesupplementgood-3.2
21Calcium Pantothenate SupplementCalcium pantothenatesupplementgood-3.1
22RiboflavinRiboflavinsupplementgood-3.0
23Menadione metabisulfite complex (source of Vitamin K activity)Vitamin Ksupplementgood-2.9
24Biotin SupplementBiotinsupplementgood-2.8
25Vitamin D SupplementVitamin Dsupplementgood-2.7
26Calcium IodateCalcium iodatesupplementmedium-2.6

Brand

About Us logo
Phone
519-638-3003
Address
58 McGivern Street, PO Box 9, Moorefield, ON N0G 2K0

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-19
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.50
Carb share of dry matter14.4%-0.115-1.66
Additive share of dry matter4.4%0.163+0.72
Supplement share of dry matter61.0%-0.012-0.74
Unrecognised share of dry matter2.4%-0.027-0.06
Recipe graded poor14.6%-0.065-0.95
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient5.1%0.060+0.30
Undeclared quantities100.0%-0.106-10.56
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-5.480.222-1.22
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.50
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter14.4%-0.115-1.66
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter0.0%-0.005+0.00
Additive share of dry matter4.4%0.163+0.72
Supplement share of dry matter61.0%-0.012-0.74
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter2.4%-0.027-0.06
Recipe graded poor14.6%-0.065-0.95
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient5.1%0.060+0.30
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-5.480.222-1.22
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Subtotal
41.9
Final score
42/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein3033.1 (band 18 to 40%)100
Fat2022.1 (band 5.5 to 20%)100
Fibre2.52.8 (band 0.5 to 5%)100
Energy (kcal/100g)385.1425.5100

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✗ Additives declared (mandatory) - not on file0/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
For Adult dogs with high activity (on pack)Functionalnot checkableManufacturer assertion
formulated to meet the AAFCO Nutrient Requirements for Growth, Maintenance and Reproduction (on pack)Functionalnot checkableManufacturer assertion
exceeds the NRC Nutrient Requirements for Dogs and Cats (2006) (on pack)Contentnot checkableManufacturer assertion
Meets AAFCO requirements (on pack)Contentnot checkableManufacturer assertion
suitable for all life stages (on pack)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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