About Us Lamb & Rice 23-14

Dry Extruded · complete

Lamb & Rice 23-14
Poor
our rating

Our verdict

Is About Us Lamb & Rice 23-14 a good dog food?

We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • Meat makes up an estimated 5% of the dry matter (7% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
  • Its additive load costs about 3 points in the rating.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Doesn't list beef, turkey, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken oil and fat
  • Your dog avoids lamb: the label lists lamb
  • Your dog avoids grain: the label lists rice - brown / whole grain
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Ingredients (38)100% of the recipe is estimated

Estimated composition

  • supplement 62.5%
  • additive 11.1%
  • carb 10.1%
  • meat 6.7%
  • oil 5.3%
  • mineral 2.6%
  • veg 1.8%
#As declaredMatchedLabel readingDeclared %Est. %
1Lamb MealLambmeat · medium-3.5
2Brown RiceRice - brown / whole graincarb · medium-3.4
3Whole WheatWheatcarb · poor-3.4
4Chicken FatChicken Oil and Fatoil · good-3.3
5Corn Gluten MealMaize glutencarb · poor-3.3
6Calcium CarbonateCalcium Carbonatesupplement · medium-3.2
7Egg Shell Membrane (natural source of Glucosamine & Chondroitin)Eggmeat · good-3.2
8Sodium ChlorideSaltadditive · poor-3.2
9Brewers' YeastBrewer's Yeastsupplement · good-3.1
10Natural FlavouringArtificial flavouringsadditive · poor-3.1
11Sodium BentoniteBentonite And Bentonite Montmorilloniteadditive · medium-3.0
12Potassium ChloridePotassium Chloridesupplement · medium-3.0
13Betaine HydrochlorideBetaine Hydrochloridesupplement · medium-2.9
14Choline ChlorideCholinesupplement · good-2.9
15TaurineTaurinesupplement · good-2.8
16MethionineMethioninesupplement · good-2.8
17Ferrous SulphateIron sulfatesupplement · good-2.7
18Zinc OxideZinc Oxidesupplement · good-2.7
19Vitamin E SupplementVitamin Esupplement · good-2.7
20Copper SulphateCopper sulphatesupplement · good-2.6
21SeleniumSeleniummineral · good-2.6
22Vitamin B12 SupplementVitamin B12supplement · good-2.5
23Folic Acid SupplementFolic acidsupplement · good-2.5
24Niacin SupplementNiacinsupplement · good-2.4
25Vitamin A SupplementVitamin Asupplement · good-2.4
26Calcium Pantothenate SupplementCalcium pantothenatesupplement · good-2.3
27Manganese OxideManganese (II) Oxidesupplement · good-2.3
28RiboflavinRiboflavinsupplement · good-2.2
29Menadione Sodium Bisulfite Complex (source of Vitamin K activity)Menadione sodium bisulfite complexsupplement · poor-2.2
30Biotin SupplementBiotinsupplement · good-2.2
31Pyridoxin HydrochloridePyridoxine hydrochloridesupplement · good-2.1
32Thiamine MononitrateThiamine mononitratesupplement · good-2.1
33Vitamin D3 SupplementVitamin D3 supplementsupplement · good-2.0
34Calcium IodateCalcium iodatesupplement · medium-2.0
35Vegetable OilVegetable oiloil · medium-1.9
36Natural Mixed TocopherolsTocopherolsadditive · good-1.9
37LecithinLecithinsupplement · good-1.8
38Rosemary ExtractRosemaryveg · good-1.8
  1. 1. Lamb Meal3.5% estimated
    Lamb · meat · medium
  2. 2. Brown Rice3.4% estimated
    Rice - brown / whole grain · carb · medium
  3. 3. Whole Wheat3.4% estimated
    Wheat · carb · poor
  4. 4. Chicken Fat3.3% estimated
    Chicken Oil and Fat · oil · good
  5. 5. Corn Gluten Meal3.3% estimated
    Maize gluten · carb · poor
  6. 6. Calcium Carbonate3.2% estimated
    Calcium Carbonate · supplement · medium
  7. 7. Egg Shell Membrane (natural source of Glucosamine & Chondroitin)3.2% estimated
    Egg · meat · good
  8. 8. Sodium Chloride3.2% estimated
    Salt · additive · poor
  9. 9. Brewers' Yeast3.1% estimated
    Brewer's Yeast · supplement · good
  10. 10. Natural Flavouring3.1% estimated
    Artificial flavourings · additive · poor
  11. 11. Sodium Bentonite3.0% estimated
  12. 12. Potassium Chloride3.0% estimated
    Potassium Chloride · supplement · medium
  13. 13. Betaine Hydrochloride2.9% estimated
    Betaine Hydrochloride · supplement · medium
  14. 14. Choline Chloride2.9% estimated
    Choline · supplement · good
  15. 15. Taurine2.8% estimated
    Taurine · supplement · good
  16. 16. Methionine2.8% estimated
    Methionine · supplement · good
  17. 17. Ferrous Sulphate2.7% estimated
    Iron sulfate · supplement · good
  18. 18. Zinc Oxide2.7% estimated
    Zinc Oxide · supplement · good
  19. 19. Vitamin E Supplement2.7% estimated
    Vitamin E · supplement · good
  20. 20. Copper Sulphate2.6% estimated
    Copper sulphate · supplement · good
  21. 21. Selenium2.6% estimated
    Selenium · mineral · good
  22. 22. Vitamin B12 Supplement2.5% estimated
    Vitamin B12 · supplement · good
  23. 23. Folic Acid Supplement2.5% estimated
    Folic acid · supplement · good
  24. 24. Niacin Supplement2.4% estimated
    Niacin · supplement · good
  25. 25. Vitamin A Supplement2.4% estimated
    Vitamin A · supplement · good
  26. 26. Calcium Pantothenate Supplement2.3% estimated
    Calcium pantothenate · supplement · good
  27. 27. Manganese Oxide2.3% estimated
    Manganese (II) Oxide · supplement · good
  28. 28. Riboflavin2.2% estimated
    Riboflavin · supplement · good
  29. 29. Menadione Sodium Bisulfite Complex (source of Vitamin K activity)2.2% estimated
  30. 30. Biotin Supplement2.2% estimated
    Biotin · supplement · good
  31. 31. Pyridoxin Hydrochloride2.1% estimated
    Pyridoxine hydrochloride · supplement · good
  32. 32. Thiamine Mononitrate2.1% estimated
    Thiamine mononitrate · supplement · good
  33. 33. Vitamin D3 Supplement2.0% estimated
    Vitamin D3 supplement · supplement · good
  34. 34. Calcium Iodate2.0% estimated
    Calcium iodate · supplement · medium
  35. 35. Vegetable Oil1.9% estimated
    Vegetable oil · oil · medium
  36. 36. Natural Mixed Tocopherols1.9% estimated
    Tocopherols · additive · good
  37. 37. Lecithin1.8% estimated
    Lecithin · supplement · good
  38. 38. Rosemary Extract1.8% estimated
    Rosemary · veg · good

Nutrition and feedingProtein 23% · Fat 14%

Guaranteed analysis (as fed)

NutrientAs fed
Protein23%
Fat14%
Fibre3%
Moisture10%

Energy: 350 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

5lbs (2.3kg): 5/8 cup (60g); 10lbs (4.5kg): 1 cup (100g); 20lbs (9.1kg): 1 2/3 cup (165g); 30lbs (14kg): 2 1/4 cups (225g); 40lbs (18kg): 2 3/4 cups (270g); 50lbs (23kg): 3 1/4 cups (320g); 60lbs (27kg): 3 2/3 cups (365g); 80lbs (36kg): 4 1/2 cups (445g); 100lbs (45kg): 5 1/3 cups (530g); 120lbs (54kg): 6 1/4 cups (620g). Adjust feeding amounts as necessary to maintain optimal weight. Mix increasing amounts of new food with decreasing amounts of old food over a 7-day period. Keep fresh water available at all times.

Additives declared on the label

Nutritional additives

Ferrous Sulphate; Zinc Oxide; Vitamin E Supplement; Copper Sulphate; Selenium; Vitamin B12 Supplement; Folic Acid Supplement; Niacin Supplement; Vitamin A Supplement; Calcium Pantothenate Supplement; Manganese Oxide; Riboflavin; Menadione Sodium Bisulfite Complex (source of Vitamin K activity); Biotin Supplement; Pyridoxin Hydrochloride; Thiamine Mononitrate; Vitamin D3 Supplement; Calcium Iodate

Trust and sourceNo recalls recorded in our database · checked 2026-09-19

Brand and contact: About Us
About Us logo
Phone
519-638-3003
Address
58 McGivern Street, PO Box 9, Moorefield, ON N0G 2K0

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-19
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 43 out of 100 based on several key factors. The overall quality of the ingredient list contributed +4.9 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -3 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.88
Carb share of dry matter10.1%-0.115-1.17
Oil share of dry matter5.9%-0.092-0.54
Additive share of dry matter11.3%0.163+1.84
Supplement share of dry matter65.0%-0.012-0.79
Recipe graded poor15.1%-0.065-0.98
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient3.4%0.060+0.20
Undeclared quantities100.0%-0.106-10.56
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-13.700.222-3.04
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.59.191+4.88
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter10.1%-0.115-1.17
Oil share of dry matter5.9%-0.092-0.54
Vegetable share of dry matter0.3%-0.005-0.00
Additive share of dry matter11.3%0.163+1.84
Supplement share of dry matter65.0%-0.012-0.79
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor15.1%-0.065-0.98
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients5-0.876-4.38
Largest single poor ingredient3.4%0.060+0.20
Undeclared quantities100.0%-0.106-10.56
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-13.700.222-3.04
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
42.9
Final score
43/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.

NutrientAs fed (label)Dry matter (scored)Score
Protein2325.4 (band 18 to 40%)90.2
Fat1415.5 (band 5.5 to 20%)100
Fibre33.3 (band 0.5 to 5%)100
Energy (kcal/100g)350386.7100

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 18 nutritional additives on the label
  • Ferrous Sulphate
  • Zinc Oxide
  • Vitamin E Supplement
  • Copper Sulphate
  • Selenium
  • Vitamin B12 Supplement
  • Folic Acid Supplement
  • Niacin Supplement
  • Vitamin A Supplement
  • Calcium Pantothenate Supplement
  • Manganese Oxide
  • Riboflavin
  • Menadione Sodium Bisulfite Complex (source of Vitamin K activity)
  • Biotin Supplement
  • Pyridoxin Hydrochloride
  • Thiamine Mononitrate
  • Vitamin D3 Supplement
  • Calcium Iodate

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✗ Printed percentages on the label (voluntary) - not on file0/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)10/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
For Adult dogs with moderate activity – sensitivity (on pack)Functionalnot checkableManufacturer assertion
Egg Shell Membrane (natural source of Glucosamine & Chondroitin) (on pack)Contentnot checkableManufacturer assertion
DOG Food – suitable for all life stages. Meets AAFCO requirements. (on pack)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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