Truebluepetcare Freeze Dried Raw Coated Beef Grain Free
Dry Extruded · complete
Our verdict
Is Truebluepetcare Freeze Dried Raw Coated Beef Grain Free a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (26)100% of the recipe is estimated
Estimated composition
- veg 39.1%
- supplement 26.6%
- meat 10.9%
- additive 7.2%
- other 5.8%
- carb 5.3%
- fibre 5.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Australian Meat and Animal Derivatives from Beef (32%) and Chicken | Meat and Animal Derivatives | meat · poor | - | 5.1 |
| 2 | Meat | Fresh Meat | meat · medium | - | 5.0 |
| 3 | Organs | Offal | meat · medium | - | 4.9 |
| 4 | Bones | Bone | mineral · medium | - | 4.8 |
| 5 | Fat | Crude Fat | oil · medium | - | 4.7 |
| 6 | Broth | Cooking broth | other · medium | - | 4.6 |
| 7 | Peas | Peas | veg · good | - | 4.5 |
| 8 | Beans | Fava Beans | veg · medium | - | 4.4 |
| 9 | Lentils | Lentils | veg · medium | - | 4.3 |
| 10 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.2 |
| 11 | Beet Pulp | Beet Pulp | fibre · medium | - | 4.1 |
| 12 | Chicory Root | Chicory root | veg · good | - | 4.0 |
| 13 | Freeze Dried Raw Chicken | Chicken | meat · medium | - | 3.9 |
| 14 | Apple | Apples | veg · good | - | 3.8 |
| 15 | Blueberries | Blueberries | veg · good | - | 3.7 |
| 16 | Cranberries | Cranberries | veg · good | - | 3.6 |
| 17 | Taurine | Taurine | supplement · good | - | 3.5 |
| 18 | Methionine | Methionine | supplement · good | - | 3.4 |
| 19 | Salt | Salt | additive · poor | - | 3.3 |
| 20 | Vitamins and Minerals | Vitamins and minerals | supplement · medium | - | 3.2 |
| 21 | Choline Chloride | Choline | supplement · good | - | 3.1 |
| 22 | DHA Gold | DHA | supplement · good | - | 3.0 |
| 23 | Algimun® | Seaweed | veg · good | - | 2.9 |
| 24 | Glucosamine | Glucosamine | supplement · good | - | 2.8 |
| 25 | Chondroitin | Chondroitin | supplement · good | - | 2.7 |
| 26 | Natural Antioxidants. | Antioxidants | additive · medium | - | 2.6 |
- 1. Australian Meat and Animal Derivatives from Beef (32%) and Chicken5.1% estimated
- 2. Meat5.0% estimated
- 3. Organs4.9% estimated
- 4. Bones4.8% estimated
- 5. Fat4.7% estimated
- 6. Broth4.6% estimated
- 7. Peas4.5% estimated
- 8. Beans4.4% estimated
- 9. Lentils4.3% estimated
- 10. Sweet Potato4.2% estimated
- 11. Beet Pulp4.1% estimated
- 12. Chicory Root4.0% estimated
- 13. Freeze Dried Raw Chicken3.9% estimated
- 14. Apple3.8% estimated
- 15. Blueberries3.7% estimated
- 16. Cranberries3.6% estimated
- 17. Taurine3.5% estimated
- 18. Methionine3.4% estimated
- 19. Salt3.3% estimated
- 20. Vitamins and Minerals3.2% estimated
- 21. Choline Chloride3.1% estimated
- 22. DHA Gold3.0% estimated
- 23. Algimun®2.9% estimated
- 24. Glucosamine2.8% estimated
- 25. Chondroitin2.7% estimated
- 26. Natural Antioxidants.2.6% estimated
Nutrition and feedingProtein 27% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 17% |
| Fibre | 4% |
| Ash | 7% |
| Moisture | 10% |
| Carbohydrates | 35% |
Energy: 362 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
1 Standard Metric Cup (250ml) = 130g. Adult dogs: feed to maintain optimum body condition. Puppies: From weaning up to 4 months feed up to 3x adult inactive requirements in 3-4 meals/day; from 4 months to adult feed up to 2x adult inactive in 2-3 meals/day. Gestating/lactating bitches: increase by 10-15% from week 5, ~50% more at whelping. Can be fed dry or rehydrated (1:1 water to kibble).
Additives declared on the label
Nutritional additives
Vitamins and Minerals; Choline Chloride; DHA Gold; Taurine; Methionine; Glucosamine; Chondroitin
Technological additives
Natural Antioxidants
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Truebluepetcare
- [email protected]
- Contact page
- truebluepetcare.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- truebluepetcare.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 49 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +5.8 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.76 |
| Carb share of dry matter | 2.6% | -0.115 | -0.29 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 12.5% | 0.163 | +2.03 |
| Supplement share of dry matter | 47.2% | -0.012 | -0.58 |
| Other share of dry matter | 0.6% | -0.375 | -0.21 |
| Recipe graded poor | 10.0% | -0.065 | -0.65 |
| Poor-quality meat in recipe | 6.0% | -0.179 | -1.07 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 6.0% | 0.060 | +0.36 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.19 | 0.222 | -2.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.76 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 2.6% | -0.115 | -0.29 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 12.5% | 0.163 | +2.03 |
| Supplement share of dry matter | 47.2% | -0.012 | -0.58 |
| Other share of dry matter | 0.6% | -0.375 | -0.21 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 10.0% | -0.065 | -0.65 |
| Poor-quality meat in recipe | 6.0% | -0.179 | -1.07 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 6.0% | 0.060 | +0.36 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.19 | 0.222 | -2.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.4
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 30 (band 18.1 to 40%) | 100 |
| Fat | 17 | 18.9 (band 5.530555555555555 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 362 | 402.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- Vitamins and Minerals
- Choline Chloride
- DHA Gold
- Taurine
- Methionine
- Glucosamine
- Chondroitin
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "27% Protein" — supported by the declared high protein data.
- "Grain Free A Grain Free formula using a mix of seasonal vegetables that may benefit pets with sensitivities" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Australian Meat and Animal Derivatives (equiv. of 69%) are the first ingredients as they are instinctively preferred (on page) | provenance | not checkable | Manufacturer assertion |
| Contains Essential Vitamins and Minerals for health and wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Contains Zinc, Omega 3 and 6 Fatty Acids for healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Balanced nutrition designed to maintain lean muscle, steady energy, and everyday vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Calcium to help build strong bones and teeth (on page) | Functional | not checkable | Manufacturer assertion |
| Contains Algimun® and Prebiotics to help improve gut microbiome and stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| 17% Fat (on page) | High/low level | not checkable | Manufacturer assertion |
| 27% Protein (on page) | High/low level | consistent | Manufacturer assertion |
| Grain Free A Grain Free formula using a mix of seasonal vegetables that may benefit pets with sensitivities (on page) | Free-from | consistent | Manufacturer assertion |
| Contains DHA and Choline which have been shown to improve brain development (on page) | Functional | not checkable | Manufacturer assertion |
| Contains Glucosamine and Chondroitin to support healthy joints (on page) | Functional | not checkable | Manufacturer assertion |
| With Natural Antioxidants to help promote and support immune health (on page) | Functional | not checkable | Manufacturer assertion |
| formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages (on page) | Nutrient | not checkable | Manufacturer assertion |
| Freeze Dried Raw Coated For enhanced taste and improved pet enjoyment (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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