Our verdict
Is Supercoat SmartBlend Puppy Dog Food With Chicken a good dog food?
We score it 35/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: it is listed as an ingredient
- Your dog avoids fish: it is listed as an ingredient
- Your dog avoids grain: the label lists wheat
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (9)100% of the recipe is estimated
Estimated composition
- carb 50.0%
- meat 50.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat · medium | - | 14.3 |
| 2 | Beef | Beef | meat · medium | - | 13.5 |
| 3 | Poultry By-Products | By-products | meat · medium | - | 12.7 |
| 4 | Wholegrain Wheat | Wheat | carb · poor | - | 11.9 |
| 5 | Wholegrain Barley | Barley | carb · medium | - | 11.1 |
| 6 | Sorghum | Sorghum | carb · medium | - | 10.3 |
| 7 | Corn | Maize / Corn | carb · medium | - | 9.5 |
| 8 | Cereal By-Products | By-products | meat · medium | - | 8.7 |
| 9 | Vegetable Proteins | Vegetable protein extracts | carb · poor | - | 7.9 |
- 1. Chicken14.3% estimated
- 2. Beef13.5% estimated
- 3. Poultry By-Products12.7% estimated
- 4. Wholegrain Wheat11.9% estimated
- 5. Wholegrain Barley11.1% estimated
- 6. Sorghum10.3% estimated
- 7. Corn9.5% estimated
- 8. Cereal By-Products8.7% estimated
- 9. Vegetable Proteins7.9% estimated
Nutrition and feedingProtein 27% · Fat 15%
Guaranteed analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 15% |
| Fibre | 4% |
| Ash | 8.50% |
| Moisture | 12% |
| Omega-3 fatty acids | 0.04% |
| Calcium | 1% |
Energy: 360 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Recommended daily feeding amounts by predicted adult weight (Toy up to 5kg, Small 5-10kg, Medium 10-25kg, Large 25-45kg) and age in months (1.5-4, 4-8, 8-12, 12-18). 1 cup = 115g. See back-of-pack table; adjust to maintain ideal body condition.
Additives declared on the label
Nutritional additives
Calcium; Phosphorus; Sodium; Chloride; Potassium; Manganese; Zinc; Iron; Copper; Iodine; Vitamin A; Vitamin E; Vitamin B1; Vitamin B2; Vitamin B3; Vitamin B5; Vitamin B6; Vitamin B12; Vitamin D; Choline; Folic acid; DHA 440 IU/kg Vitamin D min
Trust and sourceNo recalls recorded in our database · checked 2026-09-18
Brand and contact: Supercoat
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.com.au
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food scores 35 out of 100. The main deductions come from undeclared ingredient shares, meaning ingredients without printed percentages, which contributed -10.6 points, plus the carbohydrate content at -8.7 points and the processing format at -6.7 points. Being labelled nutritionally complete added +2.3 points back.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.1 | 9.191 | -1.04 |
| Carb share of dry matter | 75.9% | -0.115 | -8.73 |
| Recipe graded poor | 26.9% | -0.065 | -1.75 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 26.9% | 0.060 | +1.62 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.1 | 9.191 | -1.04 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 75.9% | -0.115 | -8.73 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 26.9% | -0.065 | -1.75 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 26.9% | 0.060 | +1.62 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 34.9
- Final score
- 35/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 29.8 | 100 |
| Fat | 15 | 16.6 | 100 |
| Calcium | 1 | 1.1 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 38.7 |
| Energy (kcal/100g) | 360 | 397.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-3 38.7). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 22 nutritional additives on the label
- Calcium
- Phosphorus
- Sodium
- Chloride
- Potassium
- Manganese
- Zinc
- Iron
- Copper
- Iodine
- Vitamin A
- Vitamin E
- Vitamin B1
- Vitamin B2
- Vitamin B3
- Vitamin B5
- Vitamin B6
- Vitamin B12
- Vitamin D
- Choline
- Folic acid
- DHA 440 IU/kg Vitamin D min
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Brain & Vision Development - DHA from fish to help support your puppy's brain and vision development (on pack) | Functional | not checkable | Manufacturer assertion |
| Strong Bones & Teeth - Added Calcium and Vitamin D to help maintain strong bones and teeth development (on pack) | Functional | not checkable | Manufacturer assertion |
| Natural Defence - Essential vitamins, minerals, and antioxidants to help support your puppy's natural defences (on pack) | Functional | not checkable | Manufacturer assertion |
| No added artificial colours or flavours (on pack) | Free-from | not checkable | Manufacturer assertion |
| Proudly made in Australia (on pack) | Content | not checkable | Manufacturer assertion |
| Tailored Energy for Growth - High protein and fat levels to meet the energy needs of your growing puppy (on pack) | High/low level | not checkable | Manufacturer assertion |
| Real chicken takes the centre stage as the primary ingredient (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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