Is Raw & Fresh Roo Complete a good dog food?
We score it 58/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
We gave this recipe a score of 58 out of 100. The overall quality of the ingredient list contributed +8.8 points, while ingredients without printed percentages cost -10.6 points. The processing format took -2.4 off, and the oil and fat content cost -2.3 points.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe58
- Nutritionalmedium73
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Why you might choose it
- Doesn't list grain ingredients.
- A minimally processed format: kept frozen, not heat-treated.
- Declares energy content, which most labels omit.
Why you might not
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 16%
- Fat
- 3%
- Fibre
- 1.10%
- Ash
- 1.10%
- Moisture
- 64.30%
- Calcium
- 487%
- Phosphorus
- 403%
Energy: 87 kcal/100g
Additives & feeding info
No additives recorded yet.
Storage
Freeze upon receiving. Frozen: 3 months; Sealed Pack in Fridge: 3-4 days; Opened Pack in Fridge: feed same day. No preservatives used.
Feeding guide
Refer to puppy starter guide for puppies and general raw feeding guide for adult dogs; meal planner available for multiple pets.
Reviews
101 reviews on this product · 4.9/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef liver
- Your dog avoids turkey: it is listed as an ingredient
- Your dog avoids fish: the label lists cod liver oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (16)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Kangaroo Meat | Kangaroo | meat | good | - | 8.2 |
| 2 | Turkey Necks | Neck | meat | medium | - | 7.9 |
| 3 | Spinach | Spinach | veg | good | - | 7.7 |
| 4 | Sweet Potato | Sweet Potatoes | carb | good | - | 7.4 |
| 5 | Beef Liver | Beef Liver | meat | good | - | 7.1 |
| 6 | Cauliflower | Cauliflower | veg | good | - | 6.9 |
| 7 | Cabbage | Cabbage | veg | good | - | 6.6 |
| 8 | Carrot | Carrots | veg | good | - | 6.4 |
| 9 | Kale | Kale | veg | good | - | 6.1 |
| 10 | Beef Kidneys | Kidney | meat | good | - | 5.9 |
| 11 | Beef Spleen | Spleen | meat | good | - | 5.6 |
| 12 | Sunflower Seeds | Sunflower Seeds | veg | good | - | 5.4 |
| 13 | Broccoli | Broccoli | veg | good | - | 5.1 |
| 14 | Chia Seeds | Chia Seeds | veg | good | - | 4.8 |
| 15 | Cod Liver Oil | Cod Liver Oil | oil | good | - | 4.6 |
| 16 | Omega Oil | Omega Oil Supplement | oil | good | - | 4.3 |
Brand
- Website
- https://rawandfresh.com.au/
- [email protected]
- Address
- Unit 2/ 29-41 Stoddart Rd, Prospect NSW 2148
- Contact page
- rawandfresh.com.au
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-18
- Scored with
- Model v3 (methodology)
- Product page
- rawandfresh.myshopify.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.84 |
| Carb share of dry matter | 5.2% | -0.115 | -0.60 |
| Oil share of dry matter | 25.0% | -0.092 | -2.30 |
| Vegetable share of dry matter | 42.4% | -0.005 | -0.22 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.84 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 5.2% | -0.115 | -0.60 |
| Oil share of dry matter | 25.0% | -0.092 | -2.30 |
| Vegetable share of dry matter | 42.4% | -0.005 | -0.22 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 58.3
- Final score
- 58/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16 | 44.8 (band 18 to 40%) | 100 |
| Fat | 3 | 8.4 (band 5.5 to 20%) | 82 |
| Fibre | 1.1 | 3.1 (band 0.5 to 5%) | 100 |
| Calcium | 487 | 1364.1 (band 0.5 to 2.5%) | 0 |
| Phosphorus | 403 | 1128.9 (band 0.4 to 1.6%) | 0 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82.5 |
| Energy (kcal/100g) | 87 | 243.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete & Balanced Raw Roo Recipe" — supported by the declared complete and balanced data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Ethically sourced (on page) | provenance | not checkable | Manufacturer assertion |
| Low-allergenic, and lean (on page) | Functional | not checkable | Manufacturer assertion |
| Ideal for dogs looking to lose weight, who have digestive issues, have itchy or sensitive skin or prefer a novel protein source (on page) | Functional | not checkable | Manufacturer assertion |
| Australian made (on page) | Content | not checkable | Manufacturer assertion |
| Grain free (on page) | Content | not checkable | Manufacturer assertion |
| Complete & Balanced Raw Roo Recipe (on page) | Content | consistent | Manufacturer assertion |
| Preservative free (on page) | Free-from | not checkable | Manufacturer assertion |
| Hormone free (on page) | Free-from | not checkable | Manufacturer assertion |
| Human grade (on page) | Content | not checkable | Manufacturer assertion |
| All natural (on page) | Content | not checkable | Manufacturer assertion |
| Delivered fresh, not frozen (on page) | Content | not checkable | Manufacturer assertion |
| Precisely formulated to exceed the strictest AAFCO standards (on page) | Nutrient | not checkable | Manufacturer assertion |
| No fillers, no preservatives, no artificial vitamin powders or chemical additives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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Alternatives to Roo Complete
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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